Website Development Case Study for Magical Brains

Clients Business Background

Magical Brain is an Indian organization that provides learning tools and toys for children 0-6 years old. They aim to enable parents to equip their children with the most appropriate learning tools essential for their childhood growth.

Project Objectives

The project aimed at developing a fun-field website that matches the product listing and adds to the client’s business endeavors. Here are the primary objectives of the project:

• 1. Building a comprehensive website to match clients’ requirements.
• 2. Taking care of the payment, billing, and shipping sections on the website.
• 3. Essentializing categorized product listing on the website
• 4. Prioritizing requirements to manage the budget client provided.

Planning

Beginning with a web development project without framing a work down structure is like going on a trekking trip without navigation. Here are the steps we took to create a comprehensive strategy for website development.

• 1. We began with the requirement analysis to understand client expectations from the project.
• 2. We compiled data obtained from the requirement analysis to extract essential information.
• 3. Carrying a competitive analysis to understand market trends and consumer preferences.
• 4. Determining the particulars of the project and framing a comprehensive work-down structure.

Challenges We Faced

• 1. Updating the Hosting Services

  An E-commerce website requires high-end hosting services to manage excessive traffic. The issue of low site speed occurred when the website first went live on the internet. It was essential to upgrade the managed hosting to cloud hosting. Cloud hosting is a reliable hosting solution that provides a network of dedicated servers to one website. It also enables total control over the website and allows manual change in the website settings.

• 2. Order Tracking

  One of the principal issues with optimizing the user experience of the e-commerce website is essentializing easy order tracking for the website visitors. It was a daunting task to find a plugin compatible with the website theming to essentialize easy order tracking for the website visitors. A non-compatible plugin may ruin the user experience. It required thorough market research to find the best plugin that easily allows consumers to track orders.

• 3. Setting Up Payment Regulations

  The client specified varying shipping charges for different products at different locations. It was mandatory to frame a unique code base for each product and shipping location. It required a lot of research and coordination to maintain the workflow and essentialize the smooth functioning of the coding process.

• 4. Making the Tracking Process Pincode Compatible

  There are several benefits of having a Pincode-compatible website. It enables visitors to check the availability of the product at their location. It allows users to track products and access essential information. However, it was a difficult task to create a framework to incorporate the applications of the Pincode into the website’s design. It required us to integrate Pin Codes into CSV files for particular areas. Here are some of the benefits our client availed from having a Pincode compatible website:

  • 1. Tracking the product availability through Pincode search.
  • 2. Assignment of Pincode to products
  • 3. Uploading product ZIP code to CSV file
  • 4. Essentializing activation/deactivation of already assigned Pincodes.


• 5. Membership and Subscription

  It is a common tactic in the e-commerce industry to have membership subscriptions to build a premium customer base. It was a daunting task to essentialize easy payment options to build website credibility. Another essential element was to develop attractive banners and graphics to lure consumers with fascinating membership plans.

• 6. Importing Product Data

  The client has a wide range of product listings. It was essential to frame a CSV file featuring product specifications and import it to the website. This process requires the eradication of several errors occurring during the importing process. The principal errors that occurred during the data transport are as follows:

  • 1. The size of the CSV file created was excessive. It required us to extend the limitations to essentialize uploading.
  • 2. We faced basic coding errors. It was essential to recheck the data framework and eradicate errors.
  
  
• 7. Performance Optimization

  The E-commerce industry has excessive competition. It was essential to decrease the website load time to compete with the established competitors. The CSV and JS files required compression to enable fast loading. We further reduced website loading time by compressing the images and the graphic elements of the landing page.

• 8. Determining Suitable Illustrative

  Illustrative are among the principal elements of the website design. They have a psychological impact on the brain of the visitor. They tend to trigger deep-hidden motivations to drive users to take action. We worked our best to understand the target audience preferences and determine the most suitable illustrative for the client’s website.

Our Results

After a combined effort of the R&D and web design experts, we achieved exceptional results in creating a comprehensive website. We took our time to compile the raw data obtained from the requirement analysis and worked to fulfill them. Here is the landing page image of Magical Brains.