You can do many things which will help your mobile app onboarding by following some best practices and examples which you see in this article. So let us understand first what does mobile app onboarding means?
Mobile app onboarding
This is the process of getting a new audience to understand and then engage with your application enough to keep using it. After abandoning it after the first use of it. And it is really important as it is essentially a series of screens which guides the audience through the application’s interface and its functions. This allows businesses to strategically communicate with their audience. And with this, you will be getting a positive user experience.
The first time using a new application is very important and you should look at some best examples and best practices. All the users are fast in this world now to download apps and delete them once their interest is lost.
How does your mobile app require on-boarding?
Many people have types of opinions about how useful it is to have a mobile application on-boarding. It is the only common sense that your application audience should know how they are supposed to use it once they open the application. In this situation, your application is one of those that are very simple and they do not require much of an explanation. The app doesn’t require any particular onboarding strategy and you should provide it with a thought if any of these things hold for you which are mentioned below:
• The app in mobile has a certain unique interaction like not so traditional gesture as an initial interaction method.
• The app has a quite complex workflow and the app is meant to take care of some complex tasks.
• The application requires the audience to populate it with the data and is by default in an empty state.
• The application has been recently redesigned and the previous existing users require to be introduced to the latest features and the changes.
• Your application introduces an altogether best latest concept at its core and the audience is unfamiliar with the whole concept.
Types of onboarding
There are three different types of application onboarding that help to fulfill the distinct objectives.
1. So the first type is progressive
This type of application onboarding is one of the best ones which displays the new information on the screen while all the people progressively navigate through your app. In this, a process is going on with step by step method directing and encouraging the audiences to take further actions. The information in the progressive type is depicted as more relevant to the specific pages.
2. Second type is function-oriented
Function oriented is a mobile app onboarding approach that is typically focused on the application functionality as well as explaining to the audience the factors to operate the application. This approach always ensures that the demonstration of the common and rudimentary actions which are performed in the application to the audience.
3. Third is benefits-oriented
This approach is employed to showcase the advantages to the application or the value the audience is expected to gain by using the application. This approach aims to increase conversions and it helps in describing what the mobile apps do without explaining how to use the app. Now, these are the types of mobile app onboarding and it is really simple to understand.
Advantages of using mobile app on-boarding
You will experience many benefits from onboarding, but here are some of them which you can understand easily and how it works.
• First advantage is the positive audience experience
For ensuring that the active audience on your application, onboarding comes in handy and the first interaction plays a pivotal role in deciding whether the audience will use the app or not. You require to provide the people with the best application onboarding experiences. Showing the steps to your audience through on-boarding on how to use the application and what are the features it possesses. This will eventually help the audience to navigate with ease and they will never feel lost. The users get a fair idea of why they should use the mobile application and most importantly how to use the app efficiently. Once you get things correctly then you will see how amazing the advantages of mobile app onboarding are.
• Second is proper to use of the features
A user needs some time to get used to the application and figure out their way around it and the audience is unable to make themselves familiar with certain features on their own. This will be a great impediment for your mobile application to increase the conversion rate. By practicing the best approaches, you can resolve this problem before it has a chance to arise again.
• Third is increasing app retention
The mobile app on-boarding is highly important for making your mobile app an absolute favorite of the audience. But how does it work? So when you give people insights into your application and direct them towards effective use of features and functions. The audience is inclined to stay with your type of app and it always maintains the app retention rate by many folds.
A strong and best on-boarding procedure which is designed well is really important for the success of an application. And this will have a positive impact on the retention rate and the process when it is executed well helps you to make a strong relationship with the audience easily.
Best practices you can follow for on-boarding
• Always highlight and prioritize the value proposition
You will find these mistakes very common among the mobile application developers to simply tell the people all about the amazing things about the app. So when the developers have shown the audience how all apps can change their lives for betterment. Amazingly, exciting features and impressive functionality are crucial. If you want to win people for a long time you can show your audience exactly what they can get using the awesome features provided in the app. The amazing thing in every app audience has downloaded the app for a reason and the on-boarding process must show that the mobile application will meet their expectations. So just focus on the advantages and the value that is propositioning with the mobile app but not the features.
• Showcase the main features of your mobile application
The audience also understands the main functionality and the main features that you can build your mobile application around. When you are highlighting the main features of the application which will help them to complete the task that they plan to accomplish by using callouts and then highlight the features that are important in the mobile app. Just always remember that not to go overboard and then dump the whole thing. This will be very crucial that you can choose a few of the most important features which make up the mobile application. You can do many things by introducing the features on subsequent launches many times.
• Get the information that you need
In some of the mobile applications there is a need for data access and messaging permission to give the best viewers experience and value and if your application comes in this thing then you can ask the people to give your app access to the data by using the request’s permission. And it’s important when you require it you have to ask and that time just make sure that you don’t bombard the audience with these requests for permission at the starting of the on-boarding process. As per some research around 60% of the people say that they always chose not to install a mobile application when they found out how much personal information the mobile application asked for. To avoid this situation for you, then asking for the information required is the best idea. Now let the people know what and why you require the information, and the access you are requesting as well. It is important for them to know as well and if you have trouble you can go follow these practices.
• Make compact onboarding screens
A long and well extensive audience onboarding process can overwhelm the audience to an extent that they will not use your application and then end up finding a substitute. You should use the text which has a heavy explanation and add a foray of screens easily. By giving a progressive app onboarding approach, use of screenshots, and also illustrating to convey your message to the people. Always see the facts that you introduce only one feature on every screen.
• Try to promote application content previews
By doing this one of the onboarding applications with best practices which is considered in this year 2020. The reason is that a signup option can act as a barrier between the app and the audience. It will be better to provide the people access to the features of your mobile application before asking the users to sign up. In case if you own an e-Commerce application then let them go through the items which are offered on your site. When the users want to make any type of transaction then they can simply sign up and you will be able to login option after the audience has discovered your mobile application.
• Use of empty states
This refers to the screens which come over when a person has not performed any kind of activity and no content will be added yet. By using these states, you can educate, guide, and also promote the audience to take further actions that are required.
• The use of preach personalization
At the time of the on-boarding procedure, you can provide the users with a unique thing of personalization. Many very popular apps have personalized content of their application based on the preference of every individual in the statement.
Some live examples of mobile application on-boarding
1. First is slack
It is an app that is designed in a specific manner to facilitate the communication gap between the teams of small as well as large enterprises. This also displays the features easily right when the viewer opens your application. The slack approach is basically value-oriented onboarding which can be seen in the 4 walkthrough screens and it will always allow the audience to see how they can do communication and then share the data among teams through the mobile application.
2. The second example is Reddit
It is one of the famous questions and answers applications you can find. And its onboarding is exemplary as the reason why they come in one of the best applications. They provide the skip, for now, an option to their users so that they can skip the process of account creation and the login as well. This is directly allowing users to explore more and have a wonderful experience with them. The app also performs another one of the processes of onboarding by concentrating on the best practices which are like asking for any permission for giving them notifications.
3. The last example which you can relate is calm
It is also one of the popular applications which helps people with issues such as stress, irregular sleeping, anxiety, and many more things related. It tries to make a person’s mental health better. In this, the onboarding screen familiarizes people with the features and then the value proposition approach is used like sleep stories, breathing programs, and also guided them for meditation. You will also find many things related to these practices. It smoothly takes out the user’s stress which allows setting goals for instance and then choosing the top areas for improvement, development, building growth, learning more, etc. it is after the 2 screens that it asks the person first to log in through different platforms and asks for further permission. So if you want to understand how onboarding is important then follow these best practices and apply them accordingly.