It is not uncommon to know that India is a diversified country with many cultures and languages. Although we keep hundreds of languages and thousands of dialects aside, India has 22 official languages. It is home to more than 1.4 billion people. Several online users in India know the English language. But that is not enough. With the passing of time, Indians are becoming more attracted to online shopping due to the growing number of e-commerce businesses. Therefore, it is essential to implement multilingual SEO on your website.
As most of the web content is available in English, many Indians don’t feel comfortable engaging themselves with online shopping. To overcome this situation, several top brands started making their services available in other languages in India, especially Hindi, Bengali, Tamil, Telugu, Malayalam, Kannada, Punjabi, Marathi, etc.
This is your chance. Don’t just sit back and boast about not accepting the changes. Grab the opportunities that come your way so that your brand can reach a wider audience base throughout India.
This blog post will give you a brief explanation of why your site needs multi-language SEO. Let’s start!
Important Points to Implement Multilingual SEO on Your Website
India is a country with numerous languages and cultures. Each region has its own distinctive identity and preferred languages.
Just think of the following scenario.
You are from Delhi and went to visit Ooty, Tamil Nadu. Now if you know Tamil up to something, you will get to see the local people in Ooty treating you more heartedly when compared to other persons who don’t have knowledge about Tamil in the least bit.
Do you know why? It is because people feel a connection of hearts when you speak their languages and know their culture. The same thing happens with a brand or business.
When a business, organization, or government body offers an option where people can navigate their websites and read the content in their own language, they treat it like their own and connect with it more. As a result, the business or organization may see potential growth in terms of sales.
Exploring Untapped Market Opportunities
When your business website is limited to one or two languages, you will miss out on millions of online users who may not be fluent in the languages your website is available. In general, Indian business owners create their websites in English mostly. If this is the case, they are most likely to lose local customers around many cities in India as the people living there may not have proper knowledge of English.
On the other hand, website owners with Multilingual SEO techniques implemented on the site help users see the website in their preferred languages and gain a competitive advantage. Hence, it increases user engagement and the possibility of conversions for their business.
Making Local Users Understand Your Information
People living in India from the rural areas speak mainly their local languages. They are not proficient in English or even Hindi which is the most widely spoken language in India.
Therefore, it is very important to produce content for your website in other local languages as it can help break down the language barrier and make more local users understand the valuable information.
This way, the engagement of local users will be enhanced, and the bounce rate will decrease. Consequently, Google will start considering your site as a credible source of information for that niche if you perform a better SEO and show your multi-language site in the search engine results on the top pages.
Improve User Experience
Many times, a website with less attractive graphics may outperform a website with lovely graphics. The only reason might be that the former site has a better user experience than the latter.
If your website has a better overall experience in navigating from one page to another with less page load speed, your site will gain the trust of online audiences as well as search engines for that niche or industry.
At the same time, users love those businesses or brands that offer services in their native or mother tongue. All in all, a multilingual website may cast an impression on users because language is an effective means of creating an emotional connection with users.
Benefits of Multi-Language SEO Site for Your Business
When you implement search engine optimization practices on your site for multiple Indian languages, your business website will gain new local web traffic.
This is how Multilingual SEO strategy may help your business win the hearts of people from local regions of India and make them your potential customers.
Targeting PAN India Market
Multilingual SEO helps make your brand reach small regions or local areas of India, leading to targeting more people from rural areas as well as cities.
When local people from different regions from India get to know about your business, automatically your brand will get recognition throughout such places.
But if you want your brand to be recognized throughout PAN India from the initial stages, start making dedicated landing pages for different Indian languages, majorly Hindi, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi, at least or take help from the best SEO Agency in India.
SEO makes an excellent impact on increasing your return on investment. Suppose, you have a dedicated page for Hindi users. So, whenever someone searches something in Hindi related to your services with the right keyword, your website may come up on the top page of search engines. Thus, the more people connect with your brand, the more sales may happen, and your ROI will be increased.
Multilingual websites play an increasingly important role as India is moving closer to a digital future gradually. By adopting language diversity, businesses or organizations can reach a wider audience, improve user experiences, and increase their online presence, resulting in more potential sales for their business.