Dec Wizard is an Indian eCommerce business that provides a variety of decoration items that include home decorations, linens, accents, candle decor, tableware, and gift items. Their goal is to provide its consumers with the items sourced and mapped with the latest designs and quality standards. They ensure the utmost satisfaction for their consumers and achieve quantum business growth year on year.
The brand owns an eCommerce website with a lot of product listings. Their goal was to improvise social media platforms to build a solid online presence and connect to the relevant audiences. They also instructed us to make use of various campaigns to drive conversions.
Here are the challenges we faced during the implementation of the social media process.
However, instead of all these challenges, some things made the marketing process easier for us. These things provided us an edge over competitors and made the marketing campaign slightly easier.
We begin our social media marketing campaign with the requirement analysis. Here we interviewed our client and the key business prospects to understand their expectations from the project. It was led by a series of questions.
The client initially had a vague idea of their project necessities. These questions helped us understand their requirements and deliver desired results. Some of the questions we asked during the interview were as follows:
Competitive analysis is essential to the social media marketing process. It enabled us to understand vital tactics their competitors are using to connect to their social media audience. The social media platforms they are using and the brand voice they improvise.
We also emphasized the kind of content they create. What are their content formats? What is their content marketing strategy? All these questions give rise to essential findings for the creation of a social media marketing strategy.
Creating unique content is essential to stand out on social media platforms. It increases brand recognition and makes it stand out among its competitors. The competitive analysis enabled us to analyze the content already present on the internet and analyze the keyword gaps in the social media content.
We identified the ideas not being covered by any of the competitors and set to create unique content. Another thing we emphasized specifically was the target audience preferences and the brand voice. We framed a schedule to publish regular posts and stick to it.
It is essential to document the social media marketing strategy before beginning to implement it. It works as navigation for the social media marketing campaign. It also facilitates easy execution by the social media marketing experts by providing a step-by-step procedure.
It aims at documenting the tools and tactics we analyzed during our previous processes. A marketing strategy provides insights into the upcoming project and simplifies the marketing process.
Once the social media marketing strategy is documented the implementation of the strategy becomes easier. We started our marketing campaign by analyzing the existing content and the brand voice on the client's social media handles. We analyzed audience analytics to understand consumer behavior and how they react to their content.
We identified the hindrances in the consumer experience and eradicated them to provide a better user experience. Our secondary goal was to create quality and unique content to increase their social media engagement and increase social brand recognition. High-quality content is essential to stand out from the competitors and achieve your business goals.
Facebook and Instagram were the two platforms we emphasized to connect with their social media audience. Here are the Instagram insights highlighting the growth in the number of followers.
Here is another insight showing the demographics of the new followers achieved on social media.
Let us look at their business growth on Facebook. It highlights the number of people we reached through the ads on Facebook. The second post highlights other user analytics, including the total number of posts, organic page impressions, engaged users, and the number of reactions.
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