BeatRoute Innovations Pvt. Ltd is a CRM SFA software for field sales. They help you achieve your business goals on the ground and initiate collaboration between your field sales team, distributors, and customers to maximize sales output. They focus on creating technologies that go way beyond automation and digitization. Go for an AI-based mechanism for enhancing field sales.
The goal of the campaign was to increase sales and conversion rates.
To begin with, we carried out a requirement analysis to understand client requirements in detail. Here is the SEO strategy we formulated to help them increase organic traffic and achieve their business goals.
The process of increasing website traffic began with the website analysis. Here we analyzed certain website elements, including the UI/UX, graphics, and the website content. We aimed to identify the issues hindering the user experience on the website and eradicate them for better results.
It provides insights into the areas of the website needed to be worked on to increase the organic traffic to the website. It is the best starting point for the formulation of an SEO strategy.
Keywords are the exact search terms a user types in the search bar in pursuit of a specific query. It is an indispensable part of the content marketing strategy. Content marketing focuses on framing content around specific search terms.
We emphasized essential audience attributes to find the best keywords to support their marketing strategy. We researched and decided to go with the long-tailed keywords initially as they were easy to rank and drove relevant traffic.
It was essential to improvise keywords in the content of the website. We analyzed the content of the website to find appropriate fittings for suitable keywords. We then set out to create fresh content to improvise the remaining keywords into the content of the website.
We set to analyze the content already present on the internet in that specific niche and identified the content gaps. We then created the content and optimized valuable keywords.
Competitive analysis is the process of identifying and analyzing competitors' marketing strategies. It provides a marketer with the industry-specific trends and marketing tactics essential for achieving the desired marketing goals.
First of all, we identified clients' direct competition. We then scrapped their website to learn about the secret marketing tactics they have been using to attract their target audience. We improvised the intel obtained from the competitive analysis into making a customized marketing strategy for our client.
There are numerous tactics we learned throughout the competition and gap analysis. This step required step-by-step documentation of these tactics. An SEO strategy is nothing but a compilation of essential marketing tactics for achieving desired marketing goals.
We made an itinerary of the implementation tactics. The goal was to provide our SEO experts with a readymade structure of implementation processes.
At the beginning of the SEO campaign, we focused specifically on the long-tailed keywords. These were affordable and had not been targeted by a lot of competitors. It enabled us to experiment at the beginning of the implementation process.
During the first week of our implementation process, we optimized essential keywords into the meta tags to enable the search engine crawler to identify the relevance of the content and enable its access to the right audience. The next objective of the implementation process was to link our client website with relevant and authoritative websites.
We improvised a range of effective link-building techniques to link our client's website to several authoritative and relevant websites. It provided positive signals to the search engine bots and added to the growth of the website on the search engine result pages (SERPs).
Shortly after the implementation of all these techniques, we noticed a gradual increase in website rankings. The website started ranking on the first page of Google for several keywords within the first 5 to 6 weeks of the implementation process. We also emphasized specifically the titles of the blogs and saw a sudden increase in the click-through rates on the website.
Before we dig in to discuss the final SEO results, let us look at their website traffic stats at the beginning of the implementation process.
Our primary focus was to increase the organic and the direct search traffic on their website. Let us look at the stats representing the final results of the implementation process.
The depiction below represents the increase in organic and direct traffic on our client's website. The direct traffic and the organic traffic are specific and increase the chances of yielding conversions.
Here is the PI chart representing the share of different traffic sources in the total website traffic.
Here is the data obtained on Ahrefs. We saw a sudden increase in the number of backlinks, referring domains, and organic keywords. As a result, the organic traffic on the website also increased. Below the data depiction from Ahrefs are the graphs representing the rise in referring domains, referring pages, and the organic keywords, respectively.
The campaign started in March 2021 and is still ongoing. The orange line in the graph below represents the goal completion in February 2021 and the blue line in February 2022.
The campaign is still under process.
Here is the increased ranking of some of the keywords we ranked their website on the first page of the search engine results pages.
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