Southernstone crafters is a US-based organization provides the highest-quality cast limestone products in the industry. Their unique cast stone material is manufactured to have the appearance and feel of natural limestone with great strength and flexibility. All their products are exquisitely handmade from crushed limestone and other natural aggregates.
The Southernstone Crafters is an eCommerce website with several products. Their primary focus was to increase the conversion rates and enhance sales for their business.
There are many products listed on the Souterhstone Crafters website. Here are the primary challenges we faced during the implementation of the SEO process.
We started with requirement analysis. Its goal was to understand the client's requirements for the specific product. Here are the steps we took to frame a customized SEO strategy.
The process of requirement analysis involved a lot of questioning. The client had a vague idea of their expectations of the SEO campaign. These questions were designed to uncover the questions and clarify client expectations. Here are some of the questions we asked them to ascertain their requirements:
We scrapped essential intent throughout the requirement analysis process and set particulars for the SEO campaign.
We analyzed their website to ascertain the presence of essential keywords on the website. It was essential to yielding a comprehensive website design to enhance consumer engagement and achieve business goals.
We checked the website elements that may hinder consumer experience on the website and worked to eradicate them. A user-friendly website is essential to enhancing the user experience. It must tell a user exactly what to do. It must guide him throughout the sales funnel to get him converted to the marketing endeavors.
We created specific content for every step of the sales funnel to ensure an enhanced user experience.
Keyword research is one of the most essential processes of an SEO process. Keywords are the exact search terms a user types in the search bar in pursuit of a specific search query. These are the tools to understand user intent. The user intent is the answer a user is seeking. It is the answer a user is expecting you to provide. User intent is essential for providing the best user experience.
We used SEO tools such as the Ahrefs, Semrush, and the Google keyword planner to find essential keywords to reach the target audience. At the start of the campaign, we decided to go with the long-tailed keywords. These keywords had high traffic and low competition and were easy to rank.
The competitive analysis aims at identifying the direct competition and analyzing their marketing strategy to understand the tactics they use to attract their target audience. It is one of the best ways to instantly come up with the marketing strategies of the key market players and use the intel to frame one for your own.
We identified the competitors selling products similar to our clients and also emphasized the scale of their business. We analyzed their website to find out tactics essential to stand out and attract tons of business prospects.
Implementing tactics without forming an SEO strategy is like going on a trekking trip without navigation. A customized SEO plan is an SEO strategy framed adhering to the requirements and target audience preferences of a specific business.
This stage required the documentation of the tactics and the learnings we obtained from the previous processes. We framed a step-by-step process to help our executive team successfully execute the SEO strategy. At the end of this process, we documented a comprehensive marketing strategy for the Southernstone Crafters to provide our SEO team with an insight into the implementation process.
It is essential to document an SEO strategy before beginning the implementation process to increase the odds of success.
After the documentation of the SEO strategy, the implementation becomes easy. The executives are required to adhere to the steps specified in the document specifying the SEO strategy.
However, it is essential to enable proper communication among the employees working on the same project. It enables the manager, leading the project, to track the progress and ensure proper execution of the SEO strategy.
During the first two weeks of the implementation process, we optimized targeted keywords into the meta tags of various website posts. We noticed a significant increase in the number of clicks and CTR during the initial stage of the implementation process. Some of the posts started ranking on the first page of the SERP within 2-3 weeks. Here are the depictions depicting the AHREFs report and the rise in organic traffic to the website.
After that, we started building authoritative backlinks from niche-relevant websites. We emphasized diversified link-building techniques to create multiple backlinks from leading and relevant websites in the industry. Here is the graph specifying the rise in backlinks and referring domains since we took charge of the project.
Let us look at some of the keywords for which we achieve number one rankings on the search engine result pages (SERP).