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If you’ve ever been curious about how your favorite brands show up when you’re looking for them or how ads that are really tempting end up on your feed, then this is the right blog for you! We not only tell you how this process works but also give a list of people who can help you with the process easily.
Well, it’s not just luck – it’s the skill of a paid ad specialist. They’re the digital geniuses who make sure that the right people are seeing the relevant ads at exactly the right time.
Running an effective and user-engaging paid ad is not everyone’s cup of tea. It consists of many complex steps. That’s why we have compiled a list of the Best Paid Ad Specialists throughout the world who can create super cool ads to grab your target audience‘s attention and increase the possibility of making them potential customers.
A Checklist for the Best Paid Ad Specialists
- Mandeep Singh ChahalÂ
- Frederick VallaeysÂ
- Mark IrvineÂ
- Larry Kim Â
- Michelle MorganÂ
- Robert BradyÂ
- Andrew Foxwell
- Aaron Levy
- Navah (Fuchs) HopkinsÂ
- Joe MartinezÂ
Mandeep Singh Chahal is termed the best paid ad specialist, with a passion for strategic brilliance and data-driven analysis. He knows how to create targeted ads that will get you the results you want. His approach is creative and precise, so you don’t just get people’s attention – you get a maximum return on your investment.
Mandeep can work with Google Ads, Facebook, Instagram, Twitter, and other social media platforms effectively, so you can be sure you’re getting the right strategy for your brand. His track record is a testament to his capability to turn businesses into success stories.Â
He founded his digital marketing company, SEO Discovery, in 2007 and has been delivering top-notch online marketing services regardless of the company’s size and industry.
His agency has helped clients all over the world get excellent results, and several recognized review sites, such as Clutch, Forbes, Expertise, Software World, Nasscom, TiE, and more, have even acknowledged their work. Get in touch with him today and watch your brand skyrocket!
Frederick Vallaeys
Frederick Vallaeys is a Silicon Valley tech pro, writer, and one of the best paid ad specialists. He was also one of Google’s first 500 employees and made his mark as the company’s first AdWords evangelist.Â
Besides being a Co-Founder, he’s also serving as the CEO of Optmyzr, a top PPC management system that’s won lots of awards. Frederick and his team are leading the way in the evolution of PPC marketing with their deep automation powered by machine learning & artificial intelligence.
Frederick, along with his PPC professionals at Optmyzr, offers various paid advertising services across many platforms, including Google, Microsoft, Amazon, and Facebook, as well as expanding into new areas related to search marketing and eCommerce.
Mark Irvine
Mark Irvine is considered one of the best when it comes to choosing a paid ad specialist. With more than 10 years of experience, he has run and analyzed ads on Google, Microsoft, and Facebook for over 30000 advertisers.
He taps into the latest tech trends and leverages AI to fine-tune your ad targeting. With his expertise, your ads are delivered to the right screens at the right time, maximizing your impact and minimizing wasted impressions.
Mark is recognized as the “Most Influential PPC Expert of 2019” by PPCHero and “Influencer of the Year in 2019” by Microsoft Advertising. Currently, he is serving as the director of PPC at SearchLab Digital.
Larry Kim
Larry Kim is the founder and chief strategist of WordStream Inc., the premier provider of Adwords, Facebook, and Keyword Tools utilized by millions of marketers around the world.Â
In this company, he has over 300 employees and manages billions of dollars in ad spending for tens of thousands of customers. WordStream Inc. was later acquired by Gannett in June 2018 for a reported $150 million.
Larry’s expertise lies in crafting campaigns that not only drive traffic but also capture leads like a magnet. He understands the art of ad copy creation and can attract his clients’ target audience easily. This way, Larry brings up more targeted traffic to his client’s websites that can become potential customers.
Michelle Morgan
As a paid search specialist, Michelle Morgan has extensive experience in and a passion for Search, Display, Remarketing, and Social Campaigns. Her work experience includes work in both in-house and agency roles. Further, she is a certified professional in Google AdWords and Bing Ads.
With a keen eye for user experience and strategic tricks, she optimizes landing pages and ad campaigns like a pro, ensuring that every click counts and turns visitors into customers. Moreover, she outsources tools like Google Analytics, Acquisio, Mongoose, and other metrics to keep track of, report on, and enhance client accounts.
So, if you are looking for a top paid ad specialist, you can hire Michelle for all your paid advertising needs.
Robert Brady
Robert Brady is a young, dynamic internet marketer with an entrepreneurial mindset and experience in online advertising through Pay-Per-Click (PPC) platforms like Google ads, Bing ads, LinkedIn ads, Facebook ads, Instagram ads, Pinterest ads, Amazon Ads, and more.
He’s specialized in working with small and medium-sized businesses (SMBs) that spend between $10,000-$50,000 per month on digital advertising but do not have a full-time PPC team. So, if you want to hire him as your paid ad specialist, you should have a marketing budget within this range.
Currently, he is running a PPC marketing company named Righteous Marketing, which he founded in 2010.
Andrew Foxwell
Andrew Foxwell co-founded Foxwell Digital, an online social media advisory firm founded on the principles of honesty and transparency. Foxwell Digital offers membership, online courses, and account management and consulting services.Â
In the past ten years, the company has assisted hundreds of business owners and agencies, as well as brands, in achieving growth and success through education, empowerment, and unparalleled authenticity. The most recent development is the launch of the Foxwell Founders Membership, which brings together 450+ of the world’s top online marketers from more than two dozen countries, who collectively spend $300 million monthly on Meta platforms.Â
Whether you want to run social media advertising on Facebook, Instagram, Twitter, or search engine ads on Google and Bing, Andrew Foxwell is a person you can reach out to.
Aaron Levy
Aaron Levy is presently serving as the VP of Paid Search at Tinuiti, USA. He has extensive experience working with clients ranging from Fortune 500 companies to internationally renowned retailers, fast-growing Series A startups, and even some local plumbers and regional adoption agencies.
Over the course of his career, he has overseen a significant amount of media spend of several billion dollars. Aaron has spent time in virtually all online channels, including media buying, email campaigns, affiliate marketing, and more, but he found his true calling in SEM. It is what helped him become one of the best paid ad specialists.
Navah (Fuchs) Hopkins
Navah (Fuchs) Hopkins is passionate about coming up with new ideas, using a mix of strategy, data, and customer engagement. She likes to bring people together who can help each other out, use innovation to tackle problems in the world, and look at things from a moral point of view instead of just looking at them from a business perspective.Â
Her specialties include Business Development, Copywriting, Sales, Local Marketing, Local Search, Start-ups, C-level Sales, and Google Adwords Mentoring. Additionally, she is an expert in running paid ads on several platforms like Google, Bing, and other social channels, such as Facebook, Instagram, YouTube, Twitter, etc. Her work capability in PPC advertising earns her the title of one of the best paid ad specialists.
Joe Martinez
Joe Martinez was termed the Top Rising Influential PPC Expert and Top 25 Influential PPC Expert in the years 2016 and 2017-2021 by PPC Hero, respectively. He’s also a regular contributor to Social Media Examiner, WordStream, and SEMrush.
When it comes to choosing the best paid ad specialists to make your business grow online successfully with targeted audiences, Joe can be your guy. He’s in the number 10 position on our compiled list of the best paid ad specialists.
Other than contributing to PPC ads, Joe Martinez has guest blogged for SEMrush, PPCHero, Search Engine Land, Marketing Land, Unbounce, Optmyzr, Leadpages, and AdStage.
Why Should You Work with the Best Paid Ad Specialists?
Targeted Approach
Ad Specialists have a unique set of abilities, and one of those abilities is targeting. Rather than simply throwing advertisements into the void and hoping for the best, the best paid ad specialists analyze data, gain insight into online behavior, and then optimize their ads accordingly. This is done to ensure your advertisements reach the people most likely to be interested in what you are offering.
Compelling Ad Copy Creation
Ever wonder why some ads make you pause? That’s where the magic of ad copy comes in. Ad specialists are wordsmiths who know how to use their words like magic spells. They create a copy that speaks to your wants, pains, and dreams. It’s not just about selling things; it’s about telling a story that clicks with you.
Managing the Ad Budget Effectively
The best paid ad specialists are responsible for ensuring that every dollar is used to its fullest potential. They are proficient at managing budgets, offering competitive bids, and refining campaigns to maximize the return on investment.
Analytical Tools Usage
Advertising specialists have a comprehensive set of tools, ranging from analytics platforms to advertising management tools, that enable them to utilize technology effectively.
Personalization
As an ad specialist, it’s important to remember that while algorithms and data are valuable tools, there’s no substitute for the human touch. Every click represents a real person with needs and emotions. The top ad specialists recognize this and know how to connect with their audience by linking the digital and human worlds.
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Conclusion
Are you ready to take your business to the next level? Our list of the best paid ad specialists can help. These experts combine their creativity, strategy, and tech skills to make innovative ads that truly resonate with people.
Whether you’re a business looking to improve your online presence or interested in targeting specific demographics for immediate results, ad specialists can make it happen for you.
FAQ
A paid ad specialist is someone who knows all the ins and outs of running paid advertisements. They work on platforms like Google ads, Bing ads, Facebook ads, Instagram ads, and more. Their job is to make sure to optimize ad performance to achieve specific business goals that ensure a careful and efficient utilization of advertising budgets.
Hiring a paid ad specialist is crucial for leveraging the full potential of your advertising budget. With their skills in audience targeting, data analysis, and campaign optimization, they can significantly enhance the impact of your ads, driving better results and a higher return on investment (ROI).
The best paid ad specialists commonly operate on numerous advertising platforms such as Google ads, Bing ads, Facebook ads, Instagram ads, Twitter ads, LinkedIn ads, and other relevant platforms. They are also flexible, allowing them to adapt their strategies to the specific characteristics and audiences of each platform.
The best paid ad specialists use a range of optimization techniques, including keyword research, audience targeting, A/B testing, and continuous performance analysis. This thorough approach ensures that ad campaigns remain relevant and engaging and consistently deliver the desired results.
The best paid ad experts prioritize key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI. These metrics provide a complete understanding of the success and impact of advertising efforts.
The best paid ad experts leverage various targeting options, including demographics, interests, behaviors, and remarketing. This strategic approach ensures that ad campaigns reach specific audiences, maximizing relevance and increasing the chance of user engagement and conversions.
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