For entrepreneurs, social media is particularly important to build an online reputation. Make it right and you will guide more visitors to your website, attract more customers, build brand value and increase sales.
You want to learn more about marketing, about the most popular social media platform in the world and how to maximize your Facebook marketing strategy?
Well, before that, let’s have a look at Facebook Marketing Guide:
People Spend most of their time on Facebook:
Let’s be fact-based. Well, 80% of all Internet users use Facebook actively. With billions of users from all over the globe, people check their Facebook profiles multiple times per day. With such a huge audience on Facebook, you can easily target your potential customers out there.
Facebook Advertising is the most Commonly Used:
One of the major benefits of Facebook advertising is that you can easily reach out to your target audience. Facebook is considered to be the most targeted form of advertising. You can select the category and advertise to people by age, interests, behaviour, as well as location. If you really know your potential customers, then you can easily use Facebook advertising to engage them.
Facebook Advertising is the Cheapest form of Advertising:
One of the major benefits of Facebook advertising is that it’s a low-cost method. All you need is a good internet connection and knowledge. You don’t need to spend huge amounts of money on advertising.
Facebook Advertising is Fast:
Facebook advertisement is quite fast and you can experience immediate results. So, in case you’re hunting for the fastest way to grow visitors, then Facebook Marketing can turn out to be the right choice for you.
Facebook Advertising Increases Brand Awareness:
Facebook advertisement helps in boosting brand awareness to the next level. It’s definitely a great way to make people aware of your services or what you’re offering.
Facebook Advertising Increases Website Traffic:
With Facebook Marketing, you can definitely see a sudden spike in the increase of website traffic. You can even run a website click campaign that can offer huge returns to your business shortly.
Facebook Advertising Increases Revenue, Sales, and Leads:
Well, there’s no denial to the fact that successful Facebook Marketing campaigns can help in boosting up the revenue, sales as well as leads to the next level.
Now, we’ll be discussing some of the simple steps for an effective Facebook marketing campaign:
1. Start with a Strategic Marketing Plan
If you are at the top of Facebook Marketing, you will be familiar with the advertising possibilities of this platform – then you decide which makes the most sense for your company.
Not all companies are equal and even less are their customers. Ask yourself: who are the people who are important to your company? What do you know about them?
When you start a marketing campaign on Facebook, this information will help you tailor the content of the campaign to your audience.
2. Choose the Right Marketing Strategy
There are many methods and techniques for successful social media marketing. Here are a few ideas and clues:
#1. The Power of the Freebies!
Everyone loves to get something for nothing.
#2. Try Facebook Ads
If you’ve never seen an ad, do not worry about your budget. With Facebook ads, you can set a limit on your campaign to stay within your budget. Facebook ads are aligned exactly to your target group so that you can achieve good results for this strategy.
#3. Use Pictures and Videos
You will get more interest and clicks with visual information – photos, infographics and videos.
#4. Do Not Neglect The Post Titles
Treat Your “Facebook Business Post Updates” Like Headlines!
#5. Be Yourself
Stay authentic to build trust with potential customers and buy. To show your personality. And always friendly, helpful and available.
#6. Spend Time Online
Do not post any posts and be back in time! Spend some time on Facebook to interact with the audience. If they get a comment on your post, thank you for the comment to come into a conversation.
3. Track Your Strategy for Progress
Social Media Analytics. If you ignore analysis, you’ll not be able to know if your strategy is turning out to be effective or just time-consuming. Make sure to review your marketing campaign at regular intervals, if necessary, make sure to optimize it to maximize performance.
4. Define your Audience
For engaging your audience effectively, you first need to understand who your target audience is.
Things you need to consider:
⦁ Age of your target followers?
⦁ Their location?
⦁ What kind of jobs do they have?
⦁ What are their challenges and main concerns?
⦁ How and when do they use Facebook?
For starting, you need to make sure that you understand the basics of Facebook demographics. Once you get a clear idea of who uses the platform and how that maps back to your potential customers, you can take a look at Facebook Audience Insights.
You can also use Audience Insights to drill down into the exact details about potential customers. You can use this tool to find information on things like:
⦁ Relationship status
⦁ Facebook usage
⦁ Past purchasing activity
Being one of the most important Facebook marketing tips, it turns out to help make the campaign successful. Also, make sure to have a clear idea of exactly who you are trying to reach.
5. Set Goals
For your next Facebook marketing strategy to be effective, you need to have clear goals tied to smart business objectives.
The goals can differ for every business, but they should all focus on actions that will have a real impact on your bottom line. For example:
⦁ generating leads
⦁ increasing conversions on your website
⦁ improving customer service.
6. Optimize your Page for Engagement
To achieve the ultimate Facebook marketing goals, you need to make it quite easy for people to find your Facebook Page. Moreover, you need to compel them to Like your Page once they land there.
In the first step, you need to make sure that your Facebook Business Page is fully optimized for success.
Then, make it easy for people you already interact with on other channels to find your Facebook Page:
You need to proceed by linking your Page in your email signature, newsletter, and other channels.
You also need to incorporate Facebook Like and share buttons on your website as well as a blog to make it easy for people to find, follow and share your Page in just one click.
Of course, if you want people to share your content, you need to make sure the content you post to Facebook is highly shareable. Creating valuable and entertaining content that followers will be happy to share with their connections is the best way to expand your organic reach.
7. Incorporate Facebook Ads and the Facebook Pixel
Just because you post something on your Facebook Page, that doesn’t mean all your followers will see it. In fact, you might be surprised by the percentage of followers your organic posts will likely reach:
⦁ For Pages with fewer than 10,000 followers: 8.18% organic reach
⦁ For Pages with more than 10,000 followers: 2.59% organic reach
⦁ This is because the Facebook algorithm prioritizes posts from users’ friends and family.
Fortunately, you can extend your reach without breaking the bank using Facebook Ads.
Like any other advertisement, a Facebook ad is just the content you pay to share with a specific, targeted audience. Moreover, it’s all about getting your brand in front of the right eyeballs and achieving your conversion goals to the next level.
Facebook has quite good advertising options that are specifically designed for achieving business goals both on and off the network. From brand awareness and engagement to app installs and store visits, everything can be taken care of.
8. Track, Measure and Refine
Facebook marketing is definitely not a set-it-and-forget-it kind of strategy. You need to have a keen eye and track the performance so that you can see what worked well and what didn’t. This will reveal and help in improving your work strategy in the near future.
Facebook also helps with built-in audience engagement tracking through. Some of the things that you can measure are:
⦁ reach (how many people saw your posts)
⦁ engagement (how many people liked, clicked, shared, or commented)
⦁ which of your posts result in people unliking your Page
Facebook Insights can also help in determining which post types work best for your Page, so you’ll know if your current content mix is working.
Well, this was a complete guide about Facebook marketing and how Facebook can help you grow your business to heights of extreme success. Following these strategies, you can definitely take your business to the next level.
Your entire Facebook marketing strategy should be regularly published and updated, and provide the audience with engaging and interesting content. Give people what they want, and they will gain more interest in your business.
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.