In a world where digital products have become an integral part of our life, the use of the internet unavoidably becomes a magnet for the public’s attention. With every second, the number of people accessing the internet is increasing. Marketing is about how you connect with your audience at the right time and right place. Today, the easy way to meet your audience is on the internet. They are spending most of the time surfing the internet.
Digital marketing is any form of marketing that happens with the use of the internet. It confines all your marketing efforts using internet service. The various digital channels in the present world are search engines, social media, email, and other websites that connect customers.
Marketing with the use of the internet is a trending way. It is a great way to engage your clients online. It helps you to build good relations with your customers. It makes the world closer by every inch without travelling miles. You just need a good internet connection and a laptop of your own. There you go and you are ready to connect digitally to the world. Start your empire.
We need to understand the role of digital marketing and Growth marketing in the present era. In this era, appearance on social media is a strategy even if you don’t owe a website.
Growth marketing is a scientific method of designing and carrying out experiments to enhance the result of a target area. If your organization desires to achieve a target, growth marketing is a way to achieve it scientifically.
Digital marketing is a tool for your business and brand awareness. Every brand has a website. Digital content is so common that clients expect you to appear on social media. Digital marketing is a part of growth marketing.
Digital marketing has many build-in options. You can be unique to conjure the memories of the clients. You need to be creative and experiment with various tactics of marketing on a reliable budget. Digital marketing uses various tools that will monitor your success and rate of return.
Growth marketing determines the areas for conducting a test. It also helps to improve such areas. It also helps to analyze the results and carry on any further experiments.
Digital marketer’s goal is to enhance their brand name and engage more audience to the products or service they provide. Growth hackers focus strongly on the growth of the business. Thus digital marketing and growth marketing should go on the same line.
Growth marketers work with digital marketers. Growth marketers can access data to track how campaigns are going on? The digital market campaigns for their products. Growth marketers can quickly try to get a better result by adjusting the tools used in digital marketing activities.
Difference between Digital and Growth Marketing
We need to understand how digital marketing slightly differs with growth marketing
Growth marketers recognize one goal to be accomplished at a time. They try to experiments on new channels. They also use traditional channels to develop a good relationship with clients around the globe.
But the digital market focuses only on the goals of the brand, not the organization. They work only on popular channels. They use only a digital platform for marketing.
- Budget for digital marketing and growth marketing
The budget is flexible serving your need. It is you need to decide. What elements of the digital market you want to add to your business profile.
If you want to use inbound techniques like SEO, Social media, and content creation for an already existing website, you don’t need to have much budget. Such features will help you to create a high quality of content that will leave your audience eye’s stuck. And for such creation, you need your investment on time.
Hosting a website and creating content using HubSpot’s CMS can be a little costly. Start using WordPress.There are other online advertising techniques. Using PPC on Google AdWords is costlier stuff. You need to compete with your industry to be the top at the search result when keyboard connecting with your business is searched. The expenses on such a tool depending on the competition of the keyword.
Types of Digital Marketing and Growth Marketing Platforms
Few powerful platforms of marketing tool in the present era are as follows-
SEO( Search Engine Optimization)
In this digital era, web pages are the way to boom your business. Working on webpages and contents has become popular. SEO is one of the important types of digital marketing. It works as a foundation pillar in your online business. SEO helps you to appear first when the user searches on the related topic. Google is the most popular search engine preferred by half of the population. SEO helps you to create your won quotation, optimize your business listings, and ultimately secure top ranks in the Google maps search result.
1.Some of the features of good SEO are as follows
2. It no longer focuses on good content.
3. The technical issue must be invisible to the search engine
4. Creativity and combining with social media is a must.
5. A unique and bold keyword is a must.
Pay Per Click Advertising ( PPC)
PPC is a sort of paid version of SEO. It is nothing but bidding for your advertisement for certain keywords on the search engine. It comprises algorithms. They provide Ad rank. They compare with other advertisements of competitors and determine where to place your advertisement.
Social Media Marketing
Everyone uses Facebook, Instagram, Snapchat, and Youtube. Social media is one of the popular media to reach a huge public. Let us utilize it in our campaign for marketing.
You can use them as a platform for advertising your products. Publish strong content add some videos and drives and interact with your audience.
Creating a business profile on social media will help to create another level of relationship with your clients. Upload a picture, shoot a video, and make a story. One can add, edit, or delete any post either of their own or others. Being different features inbuilt made it unique which conjured memories and had captured a state of mind with a single swipe.
It is no more difficult to embed the content of your blog on social media. All you have to do is just copy the URL and paste it in the WordPress editor. Once edited, it looks great on your website. When we think about social media, it is all about pictures and videos on how you display them.
Just a click a photo, post it in your account and reach a large targeted customer. You may not know that your audience members are already actively sharing your post and talking about your products and services to everyone on social media.
Here are a few tips which will boost up your business, its brand value. This will ultimately boom your profit margin.
- Make a Catchy Hashtag: Use interesting hashtags to grab the interest in your products. Clients often search photos of a type or relating something to their interest, if one of your posts pops up to their interest, they will take some time to explore your products. A mix of local and trending hashtags should be used.
- Carousel style to show off your products: While launching a new product, share multiple pictures of it in a single post is the best technique to drive the interest of all the users all around the globe.
- Use of full-size image: Social media does not only restrict to a square image, option to display are endless. Try every style which fits your product. Images need to be catchy to attract customers. Be choosy while selecting images.
- Take Polls in your Story: Satisfying customer need is a must. Thus engage them while introducing a new feature.
- Use of Badges: Linking your account with the image is a good idea to remind your activity. Use badge to provide a link to your post.
There are some channels of digital marketing. You need to adopt the right now. All of them have outstanding features to boost your sales. And now it is up to you who need to decide which ones will fit you and your business.
Before opting for digital marketing you are advice to know certain things. So ready to learn?
Digital marketing minimizes the cost of constructing a showroom. Hosting an interesting webpage will serve you to build a platform to showcase your products. You won’t require technical assistance anymore. A few of tools of such marketing also provides you with the manual which will guide your tour to the digital marketing.
The cost of advertising for goods is comparatively low than the traditional advertisement system. Digital marketing channels have many sharing capabilities. It allows for a huge campaign. Content can be shared with multiple followers. This helps in increasing the level of sales.
There are certain cons in this new tool of marketing. Digital marketing also comes up with certain curses that cannot be overlooked. So that you don’t regret your choice. The limitations are as follows
- Security and Privacy Issues
Your website might be vulnerable to cyber-attacks. It is never free from hackers. The continuous update might sometime lose some of the features you used in your previous data. Few social media lacks in providing client copyright to their post. Posting the best quality image on such a network might lead to the use of such images by others.
- Worldwide Competition through Globalization
A huge audience can be reached. At the same time, you need to compete with the world. You will have thousands of competitors in your industry.
- Limited Customer
Few social media can only be viewed as either an iPhone or Android Application. It does not have access to users who have windows mobile, blackberry, or Linux. Thus the reach of your audience can be limited to a few users only.
- Time Consumption
Digital marketing can be time-consuming. A digital marketer spends six hours per day on digital marketing. They had to perform several tasks. Create useful and unique content and adopting a new plug-in. They need to adopt the best online advertising campaigns.
- Feedback and Complaints
It takes loads of time to handle queries of the complaints of the customers. Building a direct contact with the customers can be sometimes headaches. You need to devote a huge time on their complaints. You also need to resolve so that they are not upset.
Everything comes with pros and cons to build init. Digital marketing though comes with few limitations, but when it comes to flourish your business and reach a great audience it never upset with its channels. Sitting at home, with the best innovative ideas one can build its empire. A new startup can use channels of digital marketing to promote their products. Just at a click of a mouse. You can reach to large targeted customers.
In the older times, it was very difficult to tell how people are in interacting with the brand name. Now with digital marketing, one can identify the audience’s behaviour. They can even change their strategy and plans. They can make more attractive content to attract users to the website.
Growth marketing and digital marketing are new challenges to survive in the market. Develop a growth team that accomplishes their targets. They care for your brand, your clients’ needs. The digital market team will use their best creation, to enhance your brand.
Campaigning for your brand is important. At the same time, your organization should also evaluate the new rates of acquisition of customers. An organization needs growth marketers to enhance their revenue.
Once you acquire the attention of the audience, your team should start developing ideas to reach and stay in the market for longer years.
Choose the right digital marketing and growth marketing platform. Develop ideas and be the ultimate producer and the king of the market.
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.