The Internet is part of our daily life and it is almost impossible not to leave a digital trail or have an online identity today, so it is not surprising that business and corporate communication move into this new digital universe.
The digital marketing industry has experienced rapid growth since its inception. If we look at the historical data of the study on income in Internet advertising from IAB, in the United States the income from online advertising in 2006 was 16,879 dollars and in 2016 they reached $ 72,521, so we can say that in 10 years they have quadrupled income.
Importance of Digital Marketing
Digital Marketing is the use of the Internet and social networks to improve the marketing of a product or service.
Measurement: When performing a digital marketing strategy, it can be measured much more easily than traditional marketing strategies.
Personalization: Digital marketing democratizes personalization, that is, it allows personalizing the treatment with the client at a very low cost.
Brand Visibility: If a company is not on the Internet “does not exist” as it has been proven that most people search the Internet before buying a product or service in the physical or digital world.
Customer Acquisition and Loyalty: Digital marketing makes it possible to attract potential customers and retain current customers.
Increase in Sales: Digital marketing allows us to significantly increase the sales of the company since the potential customers of most organizations are in the digital world.
Create a Community: Digital marketing and especially social media marketing allows creating a community that interacts with the brand, creating an emotional link between it and its customers.
Channel with Great Reach: Digital marketing uses the Internet and social networks as a channel, which makes it possible to have a great impact on the reach and positioning of brands.
Low Cost: Digital marketing strategies are lower in cost than most traditional marketing strategies, making them accessible to small and medium businesses.
Main Digital Marketing Strategies
- The Website
It is very important to have a professional website so that it generates enough trust that potential customers are encouraged to have a business relationship with the company.
The website must be easy to navigate and have elements that facilitate the conversion of visitors, that is, the objective of the website is met.
- The Business Blogs
All companies should have a blog as it allows them to attract the audience of interest to the organization through useful articles. The blog is at the center of content marketing strategy and enables companies to create fresh content that is better positioned in search engines.
- Search Engine Optimization (SEO)
Search engine optimization, also called SEO has the objective that when someone searches Google or another search engine for a product or service that the company sells, the website will be in the first search results. SEO is one of the digital marketing strategies that drive the most traffic to the website.
- Social Networks
Companies need to have a professional presence on the main social networks (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, etc.) whose main objective is not to sell products and services, but rather to create a community of users with an emotional bond with the brand. The goal of social media for brands will be to make strangers friends, friends’ customers, and customers brand.
They can create images for social networks with Adobe Spark.
- Online Advertising
Advertising on search engines (AdWords) and social networks (Facebook Ads, Instagram Ads, etc.) have become an excellent option for companies to reach their audience. Of all the digital marketing strategies, this is the only one that allows results to be achieved immediately.
- Email Marketing
This strategy is especially useful for electronic stores as it allows to lead potential customers to the website.Creating a value-added newsletter for the audience works very well for the user to open and read emails from the brand.
There is no single magic wand when it comes to defining the best online marketing strategies, tips, or guidelines for small businesses.
Creating the perfect Digital Marketing strategy only happens after research, trial, and error, and knowing how to optimize your campaigns for the best results. It is a combination of tools, tactics, and expertise of digital marketing company designed for your business, that will work.
Sure, there are a few digital marketing basics you need to understand before you can employ the best online marketing tactics. But trust us, it’s not rocket science. And if you are passionate about watching your online business grow, you will soon realize its true value.
We believe that this topic of online marketing is one of the most important knowledge that a business owner should adopt.
The 3 Phases of Marketing Evolution
So far, we have focused on the evolution of digital marketing from a technological point of view, so let’s look at it from a marketing perspective. Currently, 3 stages in its evolution are recognized:
Marketing 1.0 or product: In the origins of the marketing business, and for many years, advertising focused only on the product, that is, on objectively highlighting its qualities. This stage coincided with a time when consumption was lower, social classes were more defined, competition between brands was low, communication channels were scarce and very massive, and, besides, few brands had a sufficient budget to access them.
Marketing 2.0 or customer: When competition and consumption started to increase, brands had to find new ways to differentiate themselves – highlighting the virtues of their products was no longer enough. Also, the appearance of new communication channels caused the audience to disintegrate. The advertising messages put aside the rational benefit and began to seek subjectivity and evocation. It was about selling sensations.
Marketing 3.0 or social: It is the new dimension that we have entered. Following the rise of new technologies and the Internet and the breakdown of all communication barriers, one-way messages have become direct dialogues between customers and brands, completely changing the concept of advertising. It is a new marketing model that is no longer focused on consumers but people. The fundamental difference in this change of concept is that new marketing focuses on offering identity traits and values to people.
If someone asked you now, what digital marketing is, what would you answer? Surely you have realized that it is a complex universe and that it does not only consist of using the Internet and the latest technological applications to launch advertising messages.
So, to be successful in your digital marketing strategy, your brand must have a soul of its own and must know how to listen before speaking. The fact of building a brand image makes sense to the extent that we share or represent values, ideas, or a way of understanding life with our clients. In this way, they have defined thanks to us and we make ourselves known through them. From this principle, we create a community around the brand.