In the massive volume of website available on the Internet driven platforms, it is extremely important to assess the quality of your website to ascertain its future sustenance and success. This is exactly why web analytics tools have become indispensable for the new-age digital marketers. In the course of this discussion we will take a look at the most effective tools which not only helps to ascertain the quality of SEO campaigns but at the same time points out at the gaps and the future improvements which must be made for the website.
The Google Analytics is one of the most important and popular tools which is being used by the most digital marketing agency. This tool is extremely simple to use and to setup. It comes in both paid as well as free versions. The Google Analytics can help you to get all the information about any website which will include the number of visits, the nature of audience interaction with the website content, bounce rate, engagement, etc.
The Chartbeat happens to be a tool of web analytics which successfully analyzes the way an audience is interacting with any given website content. The tool is more than ideal to capture and track the entire content oriented data. If your website has a lot of content in it Chartbeat as a tool of web analytics will successfully help you to ascertain the pattern in which the traffic visiting your website is interacting with the content present over there. This tool can be used to collect measurable data in the context of your website content in a single place.
This is the third tool of web analytics we will be talking about in our discussion. This tool is a perfect way through which a site can be tested in all its attributes. The tool can assist marketers in a major way to optimize their performance through various kinds of testing as well as experimentation. The tool is considered to be ideal since it can take fast test of your website without making any mistake. With the help of this tool marketers can perform different test so that the website can be optimized in terms of a data and metric.
In the next tool we will analyze the Crazy Egg. It offers a huge volume of data or information about any website and is also equipped with a long list of features like scroll map, heatmap, confetti and overlay. All these features can help a marketer to understand the pattern in which the audience is interacting with the data content of the website. This is attained through an analysis of the trend pattern of scrolling through the different pages of the website where the traffic must have clicked the most for the desired information. The Crazy Eggs can be considered to be one of the best tools when it comes to website testing. It is available in free version that can be used for about 30 days after which you need to purchase any certain plan.
Clicky web Analytics tool
This is considered to be one of the most powerful web analytics tools available in the market and used by the modern gamut of marketers. The tool has been facilitated with features of big screen and can tell a marketer lot about the website content and the way it is being used by the traffic visiting the website. This tool can provide you information like the number of visitors which is coming to your website, the pattern in which they are delving into the website content etc. This tool also comes with twitter analytics feature which can give you a lot of information about your business dynamics of.
Kissmetrics is a web analytics tool that offers beneficial features that happens to be a step further from the advanced and the basic website metrics. It helps to evaluate the data of the customer required to develop your website further. Apart from the customer information this metric can also help you to attain a deeper understanding into the journey of the customers through your website pages. This tool can help you to track your audience, their number of visits to website, etc. With the help of this tool you can also get a fair idea about the purchase decisions of your customers. This web analytics tool is also provided with an inbuilt email marketing feature through which online brands can shoot automated bulk email to their target market segments.
The list of popular and effective tools of web analytics can never be complete without SEMrush being included in it. This is a tool which is very popular amongst content marketing experts as well as developing keyword. This tool can offer a detailed idea about the way your keywords are helping your website and attracting a larger volume of traffic and providing you greater advantage as compared to your competitors. In addition SEMrush also helps you to get tons of other keywords which can be created around the keywords which exist with your website currently.
This is an open source tool of web analytics which has really powerful features. Matomo can be hosted into the server of your website itself. You can keep your data private under control and highly safe with the application of Matomo. The tool can be customized as per your specific requirements. It offers a plethora of plugins so that data can be visualized and information can be executed in any way required. If your agency is very serious about maintaining the privacy of your data Matomo happens to be your only choice.
On a final note the above mentioned tools of web analytics is just a very basic list, which can be further elongated with several other names. This means now analyzing the way a website has been shaped and is being used is highly doable. This can help the web analytics company and the web designing teams to improve the quality without relentlessly.
Having made the beginning of his career as an SEO professional, Rajbir Singh currently serves SEO Discovery as its Chief Technical Officer. His journey from an executive to the CTO of a leading firm has enriched him with his proficiency. More than that, it has filled him up with the zeal to share his knowledge. He sees his blogs to be the right medium for that.