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People are now seriously addicted to social media – be it Facebook, Instagram, Twitter (presently known as X), Pinterest, YouTube, Snapchat, TikTok, LinkedIn, or some other social media channels. Why not use it for your brand to promote and make these social media audiences your potential customers? Well, that’s what we’re going to discuss today.
You may have used all of these above-mentioned social channels or are somewhat familiar with them. If you have a simple understanding, you would know how these social platforms can really make your brand or business viral.
We understand your excitement about making your business viral! But do you know that every social media channel has its own features and different audience base? Further, you just can’t make the same post viral on Facebook or LinkedIn in the same way! Here, you should know that both these social platforms are different and have dissimilar creative sizes and, most importantly, target audiences.
Want to know how you can gain more followers, better engagement, and more potential customers? You should collaborate with the best social media managers. A social media manager is able to take care of everything on your social media channels so that you can only focus on perfecting your products or services.
We’ve compiled a list of the 10 best social media managers all over the world for you. So you don’t have to scratch your head to find them. Just collaborate with any of them from our list and see your business’s online growth.
A List of the 10 Best Social Media Managers
- Mandeep Singh Chahal
- Mark Schaefer
- Kerry-Ann Betton Stimpson
- Danielle Guzman
- Mari Smith
- Neil Patel
- Mike Allton
- Madalyn Sklar
- Rachel Pedersen
- Matt Navarra
When you look for the best social media manager all over the world, the list will only be complete with the mention of Mandeep Singh Chahal. With a deep understanding of numerous social media platforms, he combines creativity with strategy to take your brand to the next level. Whether it’s a captivating caption, an engaging image, or a trending topic, Mandeep has the ability to grab your audience’s attention.
He’s not just a trendsetter; he’s a game-changer when it comes to using creative tactics to keep your followers engaged and your brand in the spotlight. You can trust him to bring your social media goals into reality.
He has decades of experience in both organic social media optimization and paid social advertising. So, whether you need Facebook marketing, Instagram marketing, LinkedIn marketing, Pinterest marketing, YouTube marketing, Snapchat marketing, Twitter marketing, or other social media channel marketing, he is the ideal person to reach out to.
Last but not least, Mandeep is the founder and CEO of SEO Discovery, where he provides complete digital marketing services, regardless of your business niche and size. He is even a member of the Forbes Agency Council and Expert Panel.
Mark Schaefer
Mark Schaefer is considered one of the best social media managers that can take care of your social media marketing needs. He knows how to create stories that grab people’s attention and keep them coming back. He doesn’t just post stuff – he makes engaging creatives with captivating content that connects your brand to your audience.
With Mark’s help, your social media presence will be like a real-life story, with more followers every time you scroll. Whether it’s a tweet on Twitter or a feed post on Facebook, Mark knows how to turn your social media presence into something worth sharing.
Besides being a social media marketing manager, Mark has been recognized all over the world as a keynote speaker, marketing consultant, college teacher, and author.
Kerry-Ann Betton Stimpson
Kerry-Ann Betton Stimpson is a social media manager who is noted for her ability to not only post content but also engage in conversations that are captivating and engaging. She has a passion for building community through her ability to turn likes into lively discussions and comments into meaningful connections.
Her engaging content, whether it be on Facebook, Instagram, or Twitter, is designed to create genuine engagement and attract more followers who can later become your potential customers. Kerry is even excellent at running paid social media ads on various platforms that can target specific audience demographics and make them engage with your business’s social channels.
Lastly, Kerry isn’t only known as one of the best social media managers but also as a public speaker, podcaster, and business communications coach. She is currently serving as the CMO at JMMB Group Jamaica.
Danielle Guzman
Danielle Guzman is one of the best social media managers all over the world. She helps brands build and execute social media strategies, create content, build communities, and engage in conversations.
Whether it’s an Instagram grid that captivates, a Pinterest board that tells a story, or an image that stands out from the crowd, Danielle can create a visual masterpiece for your brand.
Currently, she is the Global Head of Social Media at Marsh McLennan. She is also responsible for building professional brands and leading a worldwide team that creates business value and impacts for the business.
She monitors social media analytics to assess the performance of campaigns and provides her clients with transparent reporting on key metrics and insights.
Mari Smith
Mari Smith is known as “the Queen of Facebook.” She is one of the most well-known and respected Facebook marketers and social media influencers in the world. Forbes has named her a “Top Social Media Power Influencer,” and she is the author of “New Relationship Marketing” and coauthor of “Facebook Marketing: An Hour A Day.”
She is a highly demanding keynote speaker, traveling around the world to deliver keynote speeches and train at world-class events. Her digital marketing agency, Mari Smith International Inc., offers professional speaking and training, as well as consulting services on best practices for Facebook and Instagram Marketing.
She works with Fortune 500 companies and brands, as well as small and medium-sized businesses (SMBs) and direct sales organizations. She even serves as a brand ambassador for many leading global companies. Therefore, if you are looking for one of the best social media managers around the world, especially in Facebook, Instagram, Video, and Content marketing, she is an excellent choice for your business’s success.
Neil Patel
Neil Patel is not only one of the best social media managers but also an outstanding digital marketing expert. He is a specialist in the field of social media analytics.
He doesn’t just create social media posts – he shares them with your target audience and checks the analytics to turn them into action. Whether it’s doing A/B tests on Twitter or analyzing ROI on LinkedIn, Neil knows how to get the most out of every piece of content.
His marketing agency, Neil Patel Digital, provides social media marketing, including both organic and paid social advertising campaigns. So, if your business or brand needs to run Facebook ads, Pinterest ads, Twitter ads, or even optimize the social channels for organic followers, his agency can easily do it for you.
Mike Allton
Mike Allton is great at keeping consistency when it comes to social media. He knows that success isn’t something you can achieve in a short amount of time – it’s something you have to work hard at every step of the way. From posting daily Instagram stories to updating your LinkedIn every week, Mike makes sure your brand stands out in the social media world.
He currently works at Agorapulse as a Head of Strategic Partnerships. Here, he creates win-win opportunities between Agorapulse and other brands and influencers. Agorapulse is a top-rated social media management dashboard and is ideally suited for growing marketing agencies.
Mike is always focused on helping you grow your business, whether it’s awareness, leads, or revenue, and committed to building enduring relationships with your target audience. You can collaborate with social media agency Agorapulse, where he will assist you in everything, from creating engaging social media posts to analyzing the analytics and bringing you great results.
Madalyn Sklar
Madalyn Sklar is a phenomenal Twitter marketing expert. She has helped business owners in transforming their social media marketing techniques to take advantage of the benefits of a vibrant community and increased engagement.
She knows the ins and outs of Twitter and can make sure your brand is trending. From conversations that get people talking to retweets that spread fast, she’ll make sure your brand’s presence on Twitter is magnificent.
She has been running her own social media marketing firm. She has 26 years of digital marketing experience and 17 years of social media marketing experience. Besides being a Twitter marketing specialist, she can even deliver exceptional results on other social media channels as well.
Rachel Pedersen
Rachel Pedersen has successfully founded two social media marketing companies, named Rachel Pedersen and The Viral Touch. With her experience, she knows that every post isn’t just a piece of content; it’s an opportunity to tell a story.
Rachel creates interesting social media posts for several channels, combining authenticity and strategy to turn your brand into a storyteller. From Instagram stories that speak to your audience to Facebook feed posts that turn visitors into leads, every piece of content she creates is an integral part of your brand’s success story.
At “The Viral Touch,” she and her social media marketing team showed 7134% growth for an organic skincare company, generated $3 million in one year for a fitness company, and reached more than 12 million people for a coach. You can also contact Rachel for your social media marketing needs and see your business thrive online.
Matt Navarra
Matt Navarra is one of the most famous social media managers in Europe. He has been working with many big brands in the world for over two decades. Before founding his own social media marketing agency, he worked at TNW as a “Director of Social Media.” Later, in 2018, he founded his own social media marketing company named Matt Navarra Media.
Whatever your social media marketing needs are, Matt can give you actionable tips and ideas to make a big difference. From Facebook posts, Instagram reels, YouTube shorts, or long videos to Pinterest pins or idea pins, Matt has excellent solutions in everything.
Lastly, he is not only proficient in organic social media optimization but also can run paid social advertising on different channels to target specific demographics and make them your followers and potential customers.
What Qualities the Best Social Media Managers Should Have?
Strategic Thinker
A successful social media manager thinks beyond individual posts, adjusting social media efforts with broader business objectives. They develop plans with clear, measurable goals, ensuring that every action contributes to the overall strategic direction of the company.
Content Creation Skills
Social media managers are proficient at creating content that captivates audiences. From compelling copy to visually appealing graphics, their creations are not only aesthetically pleasing but strategically aligned to convey the brand’s message effectively and encourage engagement.
Platform Expertise
The best social media managers understand the unique characteristics of each platform. They make sure their content and tactics are tailored to the people they’re trying to reach, so they know exactly what kind of people they’re reaching out to on social media channels like Facebook, Instagram, and others.
Community Management
Building an online community requires a social media manager to engage with followers authentically. They are responsible for responding to audience concerns, providing prompt answers to questions, and creating an environment where audience members feel heard, appreciated, and connected.
Creativity
Social media managers have the ability to think outside the box when it comes to creating content and campaigns. They don’t just make regular posts; they think outside the box and come up with creative ideas that not only grab people’s attention but also stand out from the crowd in the digital world.
Analytical Skills
The best social media managers leverage analytics tools to track performance metrics, dive deep into data, and use it to make better decisions, improve strategies, and show how social media efforts impact overall business objectives.
Adaptability
Social media is dynamic, with trends and algorithms constantly evolving. The best social media managers are those who can adjust their strategies quickly in order to remain ahead of the competition.
Effective Communication
It is important to maintain a unified brand identity across multiple social media platforms. The best social media managers are highly skilled in communicating, making sure that messages reach the intended audience while also effectively communicating the brand’s objectives to audiences.
Last Words
If you ever feel that you can do social media marketing all by yourself, believe us; we would be happier than you would be. But my friend, the hard reality is social media marketing is more than posting a tweet on X, a carousel image post on Instagram, a snap on Snapchat, a pin on Pinterest, etc.
So, listen to your inner voice and collaborate with the best social media managers in the world. They can transform your business’s social presence into a practical platform that can turn your visitors or followers into your customers, leading to higher revenue.
FAQ
A social media manager is a professional responsible for creating, curating, and managing content on various social media platforms. They develop strategies to improve a company’s online presence by engaging the target audience through engaging content. They also analyze metrics and stay up-to-date with the latest trends to create effective marketing techniques and build a thriving online community.
Social media managers play an important role in creating and maintaining a consistent brand identity. By creating and sharing content aligned with the brand’s values and visual aesthetics, they contribute to a suitable and recognizable online presence. This strategic approach fosters brand loyalty and recognition among the target audience.
Proficiency in popular platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, etc., is essential for a social media manager. Moreover, adapting to new platforms is crucial as trends evolve. Versatility in navigating these channels ensures effective communication and engagement, reaching diverse audiences on the platforms most relevant to the business.
The best social media managers utilize key performance indicators (KPIs) like engagement rates, follower growth, website traffic, and conversions to measure success. Analyzing metrics for specific campaign objectives, they utilize tools like Google Analytics as well as social media analytics platforms to calculate Return on Investment (ROI) that provides data-driven insights for future strategies.
Posting frequency varies by platform and audience, but a consistent schedule is crucial. The best social media managers analyze data to determine ideal posting times and frequencies for each platform. Striking a balance between staying active and avoiding unnecessary posting ensures sustained engagement, contributing to the overall success of content strategies.
Community management is about engaging with your audience on social media. Social media managers engage with comments and messages, have conversations, and create a community around your brand. Keeping an eye on and taking part in conversations builds relationships with your followers and helps build a strong and engaged online community.
Collaborating closely with a social media manager involves sharing brand guidelines, goals, and target audience information. Regular communication, constructive feedback, and open discussions enable social media managers to adjust strategies with the overall marketing objectives of the business. This collaborative approach ensures that their social media efforts effectively contribute to the broader business goals.
Social media ads are an essential element of a social media manager’s strategy. They create and execute targeted ad campaigns to reach specific audiences, drive conversions, and increase brand visibility. By leveraging paid promotions strategically, social media managers strengthen the impact of organic content and achieve marketing objectives.
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