News is traveling fast and it is because of social media which are driving the lives of consumers and businesses. Businesses on social media are continuously engaging consumers via various initiatives. And yes there are several advantages in the con ...
E-A-T: Google Ranking Factor or False SEO Trend?
E-A-T has turned out to be one of the biggest SEO trends over the past 2 years. But the funny thing is that describing E-A-T is still yet not possible by so many people. Many say that it is a ranking factor. Based on this, let's discuss more about t ...
8 Effective Strategies To Boost Your Email Marketing ROI
Despite a lot of predictions that email marketing is going to fade away, it has emerged in the best of ways. In fact, Email Marketing has turned out to be one of the best and effective ways of business marketing. There is always room and scope for i ...
Promoting a Website Vs Mobile App: What Marketing Strategy You Should Follow?
Mobile and website apps fall in the category of marketing and they are not much different from each other. Of course, there are some overlaps and differences which must be known properly and both require unique and constant updates. If you are makin ...
How to Prepare for the Google Core Web Vitals Update?
The business owners and the webmasters are sharing the same goals for maximizing business and profits. You need to have the best site for delivering positive results and higher search rankings are so crucial. Get prepared for the Google Core Web Vit ...
Mobile Marketing Statistics for 2024
Before going to the statistics part you should understand what is mobile marketing. It's basically a technique that is used to reach a specific audience. It can be done through using mobile phones, tablets, or any other type of device through email, ...
Online Video Marketing Statistics for 2024
It feels like yesterday when many marketers were thinking of whether to use videos for their marketing purposes and now, marketers are making use of videos every other day. Videos have become so much useful for staying ahead in the competition and f ...
Reputation Marketing: Tactics to Manage and Protect your Brand
No matter whether you sell your products/services online or offline, you need to have a solid online presence. And for that, you need to manage your business’s online reputation. The thing you need to accept and remember here is if you don’t monitor ...
7 Low-Cost Small Business Marketing Ideas
When you are planning to start up a small business, knowing the marketing strategy is the best way of moving ahead with the success of the business. As a small business owner, you can’t afford to not invest a small amount on marketing. If you are wor ...
5 Key Strategies to Improve Brand Reputation Marketing Today
Brand reputation is vital for the growth of the business. A positive brand reputation builds customer loyalty as well as increase their confidence in your brand and the products offered, thus driving sales and growth. In today’s ruthlessly compet ...