We all know that for understanding why a site is performing in a definite way, we require insight into its user activity. To do so, maximum people use Google Analytics, but what most may not know is that there is an additional tool which, when used ...
Common Mistakes New Ecommerce Site Owners Make Too Often
Everyone knows that this is the era of the internet, everything is available online whether it is any product or service. So for every kind of service or product eCommerce site is a must. It is a website where all the buying and selling deals take p ...
YouTube Dominates Google Video in 2023
According to the study done for 2.1 million people who searched on google and 766 video watches, YouTube accounted for almost 94% of the video carousel results that showed up on Google and there was very little room for other website competition. ...
5 Must-have Conversion Rate Optimization Tools You Should Try in 2024
First of all, we need to understand what conversion rate optimization is. The conversion rate is a systematic process of increasing the site visitors percentage who always take the desired action. This is done by filling out a form, becoming a custom ...
Why You Should Use Reactive Marketing to Drive Social Shopping
News is traveling fast and it is because of social media which are driving the lives of consumers and businesses. Businesses on social media are continuously engaging consumers via various initiatives. And yes there are several advantages in the con ...
E-A-T: Google Ranking Factor or False SEO Trend?
E-A-T has turned out to be one of the biggest SEO trends over the past 2 years. But the funny thing is that describing E-A-T is still yet not possible by so many people. Many say that it is a ranking factor. Based on this, let's discuss more about t ...
8 Effective Strategies To Boost Your Email Marketing ROI
Despite a lot of predictions that email marketing is going to fade away, it has emerged in the best of ways. In fact, Email Marketing has turned out to be one of the best and effective ways of business marketing. There is always room and scope for i ...
Promoting a Website Vs Mobile App: What Marketing Strategy You Should Follow?
Mobile and website apps fall in the category of marketing and they are not much different from each other. Of course, there are some overlaps and differences which must be known properly and both require unique and constant updates. If you are makin ...
How to Prepare for the Google Core Web Vitals Update?
The business owners and the webmasters are sharing the same goals for maximizing business and profits. You need to have the best site for delivering positive results and higher search rankings are so crucial. Get prepared for the Google Core Web Vit ...
Mobile Marketing Statistics for 2024
Before going to the statistics part you should understand what is mobile marketing. It's basically a technique that is used to reach a specific audience. It can be done through using mobile phones, tablets, or any other type of device through email, ...