17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

Facebook Marketing Tools

People are investing thousands of dollars in Facebook marketing and still, they are not getting satisfactory results. Below you will see some of the best hidden Facebook marketing tools which can not only save your thousand of the dollar but also will increase your engagement by 154%. 

This hidden tool is present in Facebook apps, insights, extensions, tactics, and the bots which could make your ad on Facebook about 80 times more effective. 

1. Facebook Messenger Marketing

Due to some reason, a lot of marketers are not taking advantage of Messenger marketing. In today’s digital world it is considered as the hottest opportunity for marketing. This means that you will be able to gain the first movers’ advantage. 

Facebook Messenger is very easy to use. You need to simply send the messages to your customers on Facebook Messenger. The advantage is as below:

An open rate of 50 to 80 percent

Clickthrough rate of 20%

Conversion rate is 3-5 times higher 

Marketing costs are 30 to 50 times less

2. Comment Guard

Comment guard is the marketing tool from Facebook Messenger which will allow adding the new contacts in your contact list when someone will comment on your Facebook post.

It is working as below:

When you are posting something on Facebook, when someone will comment on your post then that person will automatically get the private reply in their Facebook Messenger.

So you can imagine how high engagement can your Facebook post will bring when you are making use of the above app. You can post some memes, contests, quiz, question, or anything. All the comments which would be coming up are all the potential leads.

3. Click to Messenger Ads

This is the normal Facebook ad with a twist. This will send the people to the Facebook Messenger bot. When any person will start their sequence would be considered as the lead. And from here the chatbot will take over and start conversations with them.

For example, you can create the user’s question and then send them the offers to which they are interested in. It is very difficult to respond manually to all the inquiries. Instead, you can direct them to the chatbot sessions which are derived from the Messenger.

4. Chat Blaster

This is a very powerful method that will bring your message in the front in the Facebook Messenger list in a few minutes. There are chat blasting campaigns that have scored above 96.9% in just 60 minutes.

With the help of a mobile monkey, you will be able to schedule the chat blasts, send bulk messages, develop the interactive sequences on messenger, special offers, and any other thing which can help you with Facebook Marketing Tools. 

Chat blaster has the ability for segmenting the audience. So there are campaigns which are having thousands of contacts that can be narrowed down easily so you can contact the right target.

5. Messenger Scan Codes

Facebook Messenger codes are like the QR Codes. Every Facebook profile will have a unique code. Tap in the upper right of your profile picture in the Messenger. Then tap on your profile picture once again. The image which will appear after that would be your Messenger code.

You are also able to scan the code from this screen. This is an excellent way of adding the people to your messenger list. When a person will simply scan your code then they will become the part of your list. You will see the application for this in the conferences, merchandise, bulletin board ads, and business cards.

6. Warm Engaged Invites

One tactic which is used for building the audience on Facebook is personally sending an invite to the people to engage in your Facebook page. For this, you can create the Fan page and then send an invite to like your page.

From your Facebook page find the post which is having more engagement. With the help of this tool you can view the people who are engaging with your post and you can invite this same bunch of people to like your page. In this way, you would be able to target your fans who are engaging with you. It is also recommended to manually invite your friend.

7. Sending Personal invites in Messenger

Invite your friend to like your business page and for this send them personal invites on Facebook Messenger. This method is most recommended because it will give your fan the personal touch in the message. You can click on the Invite Friends button on your Facebook page and then you would be able to create the personalized message while inviting your friends. Make sure to check the box at the bottom for sending the invite making use of Facebook Messenger.

8. Facebook Group

You can also create the group on the Facebook Page and then you can send an invite by sending an email. But you will need the email list for doing this.

From the Facebook Group page just click on the members on the left side. And in the next page, you will be able to add the email address and the personal notes to the invitees.

This is the only manual way that is known currently for adding people to your Facebook Group. It will take some time if you are having a large email invite list.

9. Competitor Ad Espionage

Ethical espionage is very important in today’s digital world. In the SEO world, this is very easy. You just need to plug the URL to RangSignals and boom, in a minute you will have the intel. Some of this is very helpful. 

As so many brands are already spending millions on the ad on Facebook, so now it is time to handle the information. 

From this you will be able to find out your competitor targeting info and the spend on their ad. You can find out where and how your competitors are advertising.

10. Page Competition Gauge

If you want solid information about your competition and what they are up to then you can take help from the Facebook algorithm. For this, you can go to your Facebook Page Insights and when you will scroll down you will see the Pages to Watch.

By default, you will see the five potential competitors and you can also view more by clicking on see more suggested pages.

When you are adding the competitor to your watch pages then you would be able to keep an eye on their activity, likes, growth rates, and other frequency of their posts.

11. Gaining Followers

It is very important to know that from where you are getting the followers. So that you can focus and make a plan to gain more followers from that part. From the page insights you will get this piece of information. Just tap on the followers and then when you will scroll down you will see where your page follows what happened.

On the Facebook page you will see the below five quantities:

Search

On Your Page

Your Posts

Uncategorized Desktop

Others

If you see large follow rates in some particular source, then you need to focus more on that part for getting more followers on your Facebook page.

12. Audience Signals

One way in which you can leverage your marketing efforts is by viewing the insights from the Facebook page. Focus more on demographic information. You will get the strong positives from the particular demographic which will indicate their favor.

For example, if the page is demonstrating strong positives for the men and the women between the age of 25-44.

So, if you are 21-year-old then there is very little chance that you might be interested in the page. On the opposite end if you are 31-year-old then it would be a very strong chance that you might be interested in liking the page. 

13. Pull out the email addresses

You know that it is somewhat difficult to know the email addresses of individuals nowadays. Even if your content is appealing and upgraded still you cannot ask for anyone’s email right away for social security reasons. With the help of Facebook messenger marketing, your problem can be solved. 

It is possible to create a chatbot on Facebook messenger that can ask for the email address of the individual. It is super simple and their email address gets pre-filled on the single click of a button. Facebook has made this task simple for businesses. 

If you have set the input type as email in that chatbot then Facebook will pull the user’s exact email address from their account without any typos error. This is another example where you would be using two channels to get the required information and increase engagement with your users. 

14. Pull the user’s phone numbers:

Getting the phone number of your customer is harder than getting their email address. You can make use of the chatbot again to do this thing simply. Make sure that the input type you choose in this case is of type phone. By doing this you will be able to get the primary phone number of the customer which is registered or saved on this social media platform. 

15. Chat widget on your website

This idea might seem simple, but many websites fail to harness the power of this simple widget on their websites. You can put a chat widget that appears on all pages of your website. 

If you or your customer is logged on the messenger of Facebook using the same browser then you can simply click on the widget and get introduced to the sequence on Facebook Messenger. This sequence is all powered with the chatbot which will bring down further. This is the most powerful and unique feature of the funnel and this is totally self-guided. You will feel that you are controlling and making the choices and then selecting the options. With this don’t forget that you are also making deeper connections with the consumer and also marketing your product.

16. Track Facebook Conversions

With the help of Facebook Ads Manager, you would be having access to a lot of information. You need to track specific conversions. This is called hidden because the important conversions are all hidden in the noise. You will be required to narrow down the conversion and focus only on the conversions about which you need to know. For some businesses, only a few types of conversions might be needed such as website searches, website conversions, website leads, website registrations completed, and website purchases. Other things do not matter at all. When you are clear about what you want to track then you can make a lot of real progress with the help of Facebook advertising. 

17. Messenger drip campaigns

If you are not new to the internet marketing stuff then you should be well aware of the concept of a drip campaign. Imagine if the potency of this campaign is increased ten times. This can be done with the help of the drip campaign that you run on Facebook messenger. The power of this campaign lies in the chatbot builder. 

Usually, it takes an email-based drip campaign around several days or even weeks to reach completion. But in the case of a drip campaign by Facebook messenger, you can complete the campaign in just a few minutes or hours. With the help of the chatbot feature, you can make the entire campaign a lot more interactive. It is possible to create choices too for the engagement of users to a much deeper level. 

Conclusion

There is a lot more to Facebook marketing tools then what people think. The trend and effect of Facebook marketing tools are here to stay and will not decline in the next few years. Instead, it will become a lot more powerful with time. 

Messenger marketing has changed the game of social media marketing to a great extent. Now is the time to use the Facebook marketing messenger for the advantage of your business, to reach out to customers on this social media platform and take a strong advantage of professional social media marketing company.

20 Best Social Media Tools

Social Media Marketing

Why social media tools are necessary especially in your marketing? The answer is simple because social media can be overwhelming; especially if your business manages several accounts, you are in charge of an agency or you manage the accounts of several businesses. Pretending to do everything alone is crazy.

How to effectively manage the many tasks you need
to handle? We talk about creation, scheduling, follow-up of the shares,
engagement with followers, content reuse, curation, community management, and measurement.
The list could go on forever.

The only way to effectively manage social media at
scale is with the use of social media tools that can improve your efficiency
and lead to better results over time.

The social media tools shown below will help you do that. Many of them have similar characteristics, however, they are all different in terms of certain particular advantages. We show them only as a menu, choose the ones that suit your needs, and match them to your goals.

Social networks are very fashionable as support for business communication with the public. However, having a presence in them without a clear and defined strategy can be more damaging than beneficial for your business. Discover the basic social media tools to start yours.

Today’s consumers spend a lot of time on social
media. During this, they look for unique information and experiences and are
more likely to be tempted by brands that offer them than in other types of
media.

While ignoring traditional mass and intrusive advertising, they do pay attention to other content – images, videos, news, updates, and topics of interest – that the companies they continue to share on social media.

The big problem facing companies that share content
in these new media without a previously defined social media strategy is
verified in the conclusions of a study by Meaningful Brands.

According to this study, 60% of users consider the
content generated by their brands irrelevant.

If the ratio of content effectiveness and impact on
the consumer’s mind is 71%, the strategies that most SMEs have in place must be
changed.

Developing a Good Social Media Strategy for your SME

Even though in the Internet market there are hundreds -even thousands- of guides and social media tools specifically developed for the creation and management of a strategy in social networks, and many other generic online marketing or teamwork that have a place in this area. specifically, it is necessary to know the sector to achieve good results.

In this sense, we recommend that you contact an online communication agency, a consultant for this type of service, or an experienced professional. They can not only advise you but do it for you, reaching the goals that you set for yourself and allowing you to focus all your efforts on what you are good at your activity.

Here are 20 of the best Social Media Management tools available to marketers:

1. EveryPost

Would you like to combine Buffer and Feedly in one tool? Then you will love EveryPost, which allows you to curate visual content from YouTube, Instagram, Flickr and RSS feeds, then schedule custom posts and share the content on Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr. It also has analytics. It works on Android and iPhone. Freemium, but you will love it. The best package is the $ 10 package.

2. Bit.ly

Bit.ly is extremely well known. It is a URL shortener and therefore you may wonder what does it have to do with managing social networks? A lot, because the most important thing is not its power to compress, but it is a click reporting tool. Has it happened to you, for example, that your e-mail software or even Facebook itself reports more clicks than those that appear in your Analytics? You can use Bitly as a verification tool since it will tell you not only the clicks but their origin and the days. Use it for every FB, LinkedIn, or Twitter post when you want to track their results. Excellent and simple to see how well your social content becomes traffic to your website.

Sometimes, beyond sharing the content of interest to the audience, you want to prevent them from leaving your social network to enter a third-party page that will never return them to your site. In that sense, this shortener allows you to include a kind of banner with CTA that returns them to your site.

3. Nelio Content

If you don’t want to get too involved with social media managers and would like to be able to launch CTAs directly from your page, then you should install this plugin. Please note that it supports only major networks and is only available for sites created with WordPress.

4. All in One SEO Pack or Yoast

If you use WordPress with the installation of one
of these plugins you can determine what the headlines to share on networks will
be when you enter the link of your post in them. That is, they allow you to
have two different titles and descriptions. One adapted to your page and an
alternative for social media.

5. Onlypult

In case you are an Instagram fan and you have
discovered a niche in this social network of images, you will need a tool that
allows you to program, track, and measure your activity. For simplicity and for
a competitive price it is one of the best.

6. Google Analytics

It is not an exclusive application for a strategy
on social networks but a tool to measure interactions on the network. Due to
the importance of having the data to anticipate and change strategies to obtain
objectives, it is essential. It is part of the Google suite and it is free.

7. Buzzsumo

If with the above you do not have enough to develop a content plan for your social media strategy, this tool could help you detect trends from the competition and other users. It offers you data on articles and publications by subject or keyword with results of interaction on social networks. Surely it can serve as inspiration with which to hit your audience.

8. Hootsuite

3Hootsuite saves time by managing all your social marketing efforts from a single control panel. Hootsuite connects over 35 popular social networks. With it, you have all the tools to manage your social profiles and automatically find and schedule all your social content.

Its real-time analytics allow you to identify trends as they unfold and dig deeper for information on the performance of your content. On the other hand, Hootsuite has a series of tools to help your team.

9. Agora Pulse

Agora Pulse allows you to schedule content for
Twitter, Facebook, LinkedIn, and Instagram in one place. It has Inbox tools,
Publication, Monitoring, Reports, CRM, and Competition. Also, it has dynamic
reports on analytics. It has some free functions that you can run now to
measure the success of your Facebook and Twitter. Use them!

10.Social Oomph

Social Oomph helps to program content on Facebook, Twitter, Pinterest, LinkedIn, and even blogs. Besides, functions such as creating welcome messages on Twitter, following whoever follows you and other useful actions can be automated. Social Oomph also has several premium options that allow you to schedule photos, use Facebook and LinkedIn. It is Freemium, giving free the part of Twitter but charging for the rest of the networks.

11. Sprout Social

Sprout Social is the most complete social media management tool used by social media agencies for being of high quality and because it can be used for multiple Twitter, LinkedIn, Google +, Instagram, and Facebook accounts. It has a feed, tasks, publication, discovery, and analytical functions. Very complete, and of course, its price reflects it. The initial plan starts at 99 USD.

12. Crowd Booster

Crowd Booster is a social media analysis tool that helps you optimize your marketing decisions. Instead of doing the analyzes manually, it manages to update them automatically in a constant way. You can even create custom reports that can be useful to customers. Lastly, use the reporting information to schedule tweets at optimal times. It is excellent as a complementary tool for your Facebook and Twitter statistics.

13. Edgerank Checker

Edgerank Checker from Social bakers helps you understand the best ways to optimize your content on Facebook, Twitter, Instagram, and YouTube. You can create personalized content that increases engagement and optimizes the response of your newsfeed. Believe us that if Socialbakers is behind, the tool has a guarantee, as they are extraordinary in measuring social media statistics globally.

14 Audiense

Audiense is an extraordinary marketing tool for Twitter. It helps you with all your needs, from the programming of the contents to the reports that include everything you want to know about engagement and even your optimal publication times.

15. Tailwind

A tailwind is a comprehensive tool that helps you in your Pinterest marketing efforts. This is the official partner for your Pinterest marketing and recently for Instagram too.

Tailwind helps you create pins for multiple boards,
bulk uploads, and calendar scheduling. It can also help you optimize the best
time to send your pins and thus achieve higher engagement.

Finally, Tailwind was designed to help groups manage multiple accounts. This makes it an ideal tool for agencies that provide social media services.

16. Buffer

Buffer is a tool to schedule, publish, and analyze
your publications on social networks Facebook, Twitter, LinkedIn, Instagram,
(Pinterest included only in payment plans). Share content during the day.
Price: free. Payment plans starting at $ 10 per month have assigned team
members such as administrators, analytics, etc.

17. Oktopost

Oktopost is a social media management tool focused on generating leads for companies. It was created because they considered that this information was missing in Hootsuite. According to its creators, Hootsuite helps companies in content scheduling, while Oktopost helps companies make money. The problem is that to test it you need to request a demo.

18. IFTT

IFTT is simple and easy to use automation tool. You just have to select the strategy you want to promote your business on Facebook, Twitter, and other social networks. What can be done? link two conditional tasks: If this happens, then do that. An example? If you post Seth Godin’s blog, then have my Twitter account tweet it. It is extraordinary.

19. Social Flow

SocialFlow helps you manage your own paid social media campaigns in one place. Social Flow recommends specific posts, pins, or tweets so that you can promote them, and not only that, you program your content according to recommendations of the tool that tells you the best time for your maximum reach and engagement. You can use keywords and targeting to analyze these campaigns.

20. Radian6 / Social Studio – The Cherry on The Cake

Radian6 when it was independent was already emerging as perhaps the most powerful tool to professionally monitor your social media. Today, it is part of Social Studio and that is enhanced.

With it you can discover the publications that are
most important to your brand in real-time; It offers everything related to
feelings, demographics, trends, intentions, and more. It allows the monitoring
of social networks for advocates and brand megaphones. Find prospects who start
conversations about your brand, monitor blogs, forums, Facebook APIs, Twitter,
and image and video sites. It has automation features that help you monitor and
respond to mentions.

Why do we put it apart? Because the investment it
requires is much more pro. It is not something bizarre, but obviously, the
results are from another level.

Conclusion

One last thought that we always point out in our training and marketing conferences. Choosing the right social media management tools for your business requires that you have a good understanding of what your needs are. While many of the programs mentioned here may seem very cool, you may not need many of them to be successful.

Instead, your company needs to focus on tools that
can improve what they are currently doing on social media, enhance the good,
and dispense with the superfluous. By doing this, you have a greater
opportunity to use the right instrument for your business.

Do you have another
tool that has worked for you? Share it! And if you want to continue fostering
our relationship with you, subscribe to the weekly content; we love to hear
from you.

The Best Tips on How to Increase Instagram Followers

Social Media Marketing

In the past few years, there has been a huge impact on people concerning social media. It has proved to be a great influence on people. Over the years, people have been engaging themselves a lot on social media. At every stage in time, certain platforms of social media are going to top the trending list. Once upon a time, the people were very much into Facebook. Similarly, when we see the trend today, there are a lot of people who are using Instagram.

Instagram has proved to be a great platform for people. Even the tag of “Instagram influencers” has been doing the rounds everywhere. Over the years, the people who have been trying to spread goodness in the world have been using Instagram as one of their main platforms. 

Once you create a page on Instagram, you will have to start posting the content that you create. If people like the content that you make, they will choose to follow you. But over the years, there have been a lot of pages that are being created and the reachability has been decreasing a lot. There are a lot of people who are doing the same thing and coping up with the competition. It is important to like the space that you are in and do things at your own pace and be satisfied with the people who like you. But ultimately, the people will have a whole new level of confidence and motivation if they are appreciated for what they do. In the platform of Instagram, the appreciation comes in the form of followers, Instagram likes, and shares.

Here are a few of the things which you can do to increase Instagram followers

1. Be Regular in what you post

The people are all very much excited and wanting to hear out from their favourite content creators. The people are looking forward to seeing what is new from the creator. If you are not being regular in what you post and what you put up, the people will get tired of waiting for you and they will be looking for other alternatives like someone else who is doing the same thing as you. And even for you, you would not want to keep your followers waiting for you like that. You would want to satisfy them and make them happy which is ultimately going to make you happy. You can choose to pre-record all your content and then post your content daily. You need not make new content every day, you just have to make sure that you just post it. You can choose your strategy on how you want to do it. Ultimately, this is going to make a huge impact on your followers. This is going to make the people stay connected to you and see that they are going to be loyal to you too.

 2. Try Different Types of Content

There are a lot of options on Instagram. Over the years, Instagram also has been constantly developing itself so see that it is making itself very useful for the users in the best way possible. Many features have been added and are being very useful for the people. Before, the photo posts were only available. Later the users could upload videos that are shorter than one minute long. There was not much one could do within one minute but the people tried and gave their best. Seeing this, Instagram has made it much easier for the people by introducing the IGTV videos section. This has proved to be very useful and one can upload videos that are long enough and can convey enough matter to their increase Instagram followers. The story feature on Instagram is also pretty convenient and attractive. The people can make sure that they are being creative in putting up their stories as well. There is a lot of scope on Instagram and it is going to be very useful for the creators if they know how exactly they are going to use it to their benefit as such.

3. Live Sessions

Instagram Live is one of the most interesting features of Instagram and one which can influence your followers very much. These live sessions are going to be very useful if you are going to be creative. One can see to it that they are going to be in the moment and go with the flow as such. This is going to be very useful because the people who follow you are all going to see the content that is pre-recorded and that is all polished. They do not get to see you live in the moment or how you would react when the moment comes. The live sessions are a great way to fix that and they are going to be very useful. The fact that the people who are seeing you live can request to be on your video and you can pick some of them is great too. This way, increase Instagram followers will get to interact with you and have a better connection. The ones who could not make sure that they are going to ask you some questions that they have in their mind while in the session itself and you can choose to answer it. There is an option where you can see to it that you are going to collaborate with others and make a live session together with them.

4. Quality use of Hashtags

Instagram hashtag is one of the most important things to note when you want to reach out to a better audience. The ones who are already following you will check your content. Even if your content does not appear on their feed which they scroll, they will see that they search for your page and then open it to view your content. They might even share your posts on their stories and promote it from their account which will reach out to a larger audience. But from your side, if you want to increase the visibility of your account then you should make sure that you are using the hashtags.

How hashtags work: You should see that you are using the hashtags that are appropriate to the posts that you are creating. They should match the posts. Once you use these hashtags, the post that you create will be visible to all those people who are following the hashtags. This is going to increase your audience for that matter. There are a limited number of hashtags that you can use on Instagram. The number is limited to 30. If you want to make sure that you are getting greater visibility, you should see that you are using the one which is trending in the genre. The number to increase Instagram followers for the hashtag is going to be visible and the people should make sure that they are keeping this in mind before they choose to use it for that matter. 

 5. Try to Collaborate with Different People

As everyone knows that there are a lot of content creators out there who are working in the same line, you should collaborate with them. This has a lot of benefits and here are a few of those benefits:

  1. Since this is such a broad field and there are so many people, there could be a possibility that few people know the others and not know you. If you collaborate with them, the people who are viewing their content will see your potential and will redirect to your page. This is going to increase the number of followers that you have and it is one of the smartest ways to do so.
  2. Different people are going to have different ideas about the field. By collaborating, you can see to it that you are exchanging your ideas and also exploring the field that you are in. This is going to give you a better perspective and it is very much advisable that you do it.
  3. The audience might be having two or more favorites in the same field and collaborating and is going to make it very much easier for them and they will have some fresh type of thoughts in them which will influence them. Therefore, for the sake of your audience, it is very much necessary to try out new things like this.

This is one of the major trends that is going on. This will help you promote your pages and bring in a lot of activity on your page.

 6. Use your Analytics

If you have a page on Instagram, then there is a lot of analysis that is going to happen on your page. Instagram shows you how well your post is doing, the number of people who are viewing it, and the actions that are being taken from the post. It is even going to show you the number of people who have been visiting your page. This is very useful for you as a creator because if you know the reach of your post, you will be able to work on making better content which is, in turn, going to increase the number of followers on your page. The analysis that is done by Instagram should be taken seriously and you should try to rectify your mistakes daily which will thereby improve the performance of your page.

 7. Contests and Giveaways

This is one of the best ways in which you can increase your followers on Instagram. You can host some contests because of which the people can interact with you and have a sort of personal connection with you. Many upcoming people admire your work and want to become like you. It is important that along with your personal growth you help others also come up with what they like. Having such kinds of competitions helps them gain confidence and you can also have a personal connection with the people that like you. The giveaways are also going to play a major role. These could be some gifts that you are going to give to those who have won the contest or it could just be you choosing from the ones that you think are worthy of winning.

 8. Be Creative

It is a given fact that you have to be creative in this field. There are some tips and tricks which you will have to follow to get there:

  1. It is always necessary that you follow the trend that is in the market. Every time, there is a certain kind of trend that tops the market and you should be intelligent enough to follow those.
  2. Voicing out your opinion is going to matter a lot. If there is any social issue that is happening, then you must voice out your opinion. You are an influencer and there are a lot of people who are waiting to hear it out from you. It need not match with their opinion but it is important that you at least speak about it and address the issue as such.
  3. Be as polite as you can in your reach to the people. It is important to have the right attitude to influence the people and see that you are going to bring about a change in them.

This is one of the overwhelming things to do and you should see that you are doing justice to what you are posting. This is a very influential platform and you should be very careful about what you are sharing. You should see to it that you are not hurting the feelings of anyone in the process. The best way to increase Instagram followers is to make sure that you have the right kind of mindset. Even if you are very good with your content, if you do not possess the right attitude, it will take you nowhere. This is very important to remember.

Common Mistakes Brands Make With Instagram

Instagram has over 700 million monthly active users and nearly 400 million who log in daily. Having been in existence for only seven years, the app has grown astoundingly and is considered a major marketing platform for all types of brands. However, several brands make many mistakes while promoting on Instagram and here are the most common ones:

Lack of a Goal-oriented Strategy: Every business should have well-established goals of what kind of promotion they expect by opening an Instagram account. If you’re not meeting your goals through Instagram marketing, it’s time to go back to the drawing board and work at your strategy again.

Private Account: A private account means other users can’t follow it until the account owner approves it. Having a private account means risking thousands of followers because most users steer clear whenever they see a private locked account. So, make sure that you keep your business’s Instagram profile public.

Not Posting Frequently: Currently, many brands post 1.5 times on average every day but this needs to increase three or four times a day. With 95 billion photos posted daily, it is hard to stand out from the crowd without regular posts.

Repetitive Posts: Nearly 60% of all brands use the same Instagram folder for every post. Keep in mind that repetitive posts are irritating and fail to gather any fan interaction. Remember, users are on Instagram for entertainment and content that is not engaging will deliver no results.

Not Using Hashtags Properly: Hashtags are constantly misused by brands on Twitter and Facebook and Instagram isn’t immune to this problem. Hashtags have to be relevant to the post and engaging for users and should not be manipulated by users or to exploit the algorithm of Instagram. Instagram is no longer seen just as a social network for sharing photos today. It is an effective ad platform with 48.8% of brands having a presence on the app. The internet is the future of advertising and not being present on Instagram can be a big mistake for brands irrespective of size and reputation. A right marketing strategy can help you boost your business!

A Complete Facebook Marketing Guide for Beginners

facebook Marketing

For entrepreneurs, social media is particularly important to build an online reputation. Make it right and you will guide more visitors to your website, attract more customers, build brand value and increase sales.

You want to learn more about marketing, about the most popular social media platform in the world and how to maximize your Facebook marketing strategy?

Well, before that, let’s have a look at Facebook Marketing Guide:

People Spend most of their time on Facebook:

Let’s be fact-based. Well, 80% of all Internet users use Facebook actively. With billions of users from all over the globe, people check their Facebook profiles multiple times per day. With such a huge audience on Facebook, you can easily target your potential customers out there.

Facebook Advertising is the most Commonly Used:

One of the major benefits of Facebook advertising is that you can easily reach out to your target audience. Facebook is considered to be the most targeted form of advertising. You can select the category and advertise to people by age, interests, behaviour, as well as location. If you really know your potential customers, then you can easily use Facebook advertising to engage them.

Facebook Advertising is the Cheapest form of Advertising:

One of the major benefits of Facebook advertising is that it’s a low-cost method. All you need is a good internet connection and knowledge. You don’t need to spend huge amounts of money on advertising.

Facebook Advertising is Fast:

Facebook advertisement is quite fast and you can experience immediate results. So, in case you’re hunting for the fastest way to grow visitors, then Facebook Marketing can turn out to be the right choice for you.

Facebook Advertising Increases Brand Awareness:

Facebook advertisement helps in boosting brand awareness to the next level. It’s definitely a great way to make people aware of your services or what you’re offering.

Facebook Advertising Increases Website Traffic:

With Facebook Marketing, you can definitely see a sudden spike in the increase of website traffic. You can even run a website click campaign that can offer huge returns to your business shortly.

Facebook Advertising Increases Revenue, Sales, and Leads:

Well, there’s no denial to the fact that successful Facebook Marketing campaigns can help in boosting up the revenue, sales as well as leads to the next level.

Now, we’ll be discussing some of the simple steps for an effective Facebook marketing campaign:

1. Start with a Strategic Marketing Plan

If you are at the top of Facebook Marketing, you will be familiar with the advertising possibilities of this platform – then you decide which makes the most sense for your company.

Not all companies are equal and even less are their customers. Ask yourself: who are the people who are important to your company? What do you know about them?

When you start a marketing campaign on Facebook, this information will help you tailor the content of the campaign to your audience.

 2. Choose the Right Marketing Strategy

There are many methods and techniques for successful social media marketing. Here are a few ideas and clues:

#1. The Power of the Freebies!

Everyone loves to get something for nothing.

#2. Try Facebook Ads

If you’ve never seen an ad, do not worry about your budget. With Facebook ads, you can set a limit on your campaign to stay within your budget. Facebook ads are aligned exactly to your target group so that you can achieve good results for this strategy.

#3. Use Pictures and Videos

You will get more interest and clicks with visual information – photos, infographics and videos.

#4. Do Not Neglect The Post Titles

Treat Your “Facebook Business Post Updates” Like Headlines!

#5. Be Yourself

Stay authentic to build trust with potential customers and buy. To show your personality. And always friendly, helpful and available.

#6. Spend Time Online

Do not post any posts and be back in time! Spend some time on Facebook to interact with the audience. If they get a comment on your post, thank you for the comment to come into a conversation.

3. Track Your Strategy for Progress

Social Media Analytics. If you ignore analysis, you’ll not be able to know if your strategy is turning out to be effective or just time-consuming. Make sure to review your marketing campaign at regular intervals, if necessary, make sure to optimize it to maximize performance.

4. Define your Audience

For engaging your audience effectively, you first need to understand who your target audience is.

Things you need to consider:

⦁    Age of your target followers?

⦁    Their location?

⦁    What kind of jobs do they have?

⦁    What are their challenges and main concerns?

⦁    How and when do they use Facebook?

For starting, you need to make sure that you understand the basics of Facebook demographics. Once you get a clear idea of who uses the platform and how that maps back to your potential customers, you can take a look at Facebook Audience Insights.

You can also use Audience Insights to drill down into the exact details about potential customers. You can use this tool to find information on things like:

⦁    Age

⦁    Gender

⦁    Education

⦁    Relationship status

⦁    Location

⦁    Language

⦁    Facebook usage

⦁    Past purchasing activity

Being one of the most important Facebook marketing tips, it turns out to help make the campaign successful. Also, make sure to have a clear idea of exactly who you are trying to reach.

5. Set Goals

For your next Facebook marketing strategy to be effective, you need to have clear goals tied to smart business objectives.

The goals can differ for every business, but they should all focus on actions that will have a real impact on your bottom line. For example:

⦁    generating leads

⦁    increasing conversions on your website

⦁    improving customer service.

6. Optimize your Page for Engagement

To achieve the ultimate Facebook marketing goals, you need to make it quite easy for people to find your Facebook Page. Moreover, you need to compel them to Like your Page once they land there.

In the first step, you need to make sure that your Facebook Business Page is fully optimized for success.

Then, make it easy for people you already interact with on other channels to find your Facebook Page:

You need to proceed by linking your Page in your email signature, newsletter, and other channels.

You also need to incorporate Facebook Like and share buttons on your website as well as a blog to make it easy for people to find, follow and share your Page in just one click.

Of course, if you want people to share your content, you need to make sure the content you post to Facebook is highly shareable. Creating valuable and entertaining content that followers will be happy to share with their connections is the best way to expand your organic reach.

7. Incorporate Facebook Ads and the Facebook Pixel

Just because you post something on your Facebook Page, that doesn’t mean all your followers will see it. In fact, you might be surprised by the percentage of followers your organic posts will likely reach:

⦁    For Pages with fewer than 10,000 followers: 8.18% organic reach

⦁    For Pages with more than 10,000 followers: 2.59% organic reach

⦁    This is because the Facebook algorithm prioritizes posts from users’ friends and family.

Fortunately, you can extend your reach without breaking the bank using Facebook Ads.

Like any other advertisement, a Facebook ad is just the content you pay to share with a specific, targeted audience. Moreover, it’s all about getting your brand in front of the right eyeballs and achieving your conversion goals to the next level.

Facebook has quite good advertising options that are specifically designed for achieving business goals both on and off the network. From brand awareness and engagement to app installs and store visits, everything can be taken care of.

8. Track, Measure and Refine

Facebook marketing is definitely not a set-it-and-forget-it kind of strategy. You need to have a keen eye and track the performance so that you can see what worked well and what didn’t. This will reveal and help in improving your work strategy in the near future.

Facebook also helps with built-in audience engagement tracking through. Some of the things that you can measure are:

⦁    likes

⦁    reach (how many people saw your posts)

⦁    engagement (how many people liked, clicked, shared, or commented)

⦁    which of your posts result in people unliking your Page

Facebook Insights can also help in determining which post types work best for your Page, so you’ll know if your current content mix is working.

Well, this was a complete guide about Facebook marketing and how Facebook can help you grow your business to heights of extreme success. Following these strategies, you can definitely take your business to the next level.

Your entire Facebook marketing strategy should be regularly published and updated, and provide the audience with engaging and interesting content. Give people what they want, and they will gain more interest in your business.