Mobile App Onboarding: Best Practices and Examples

Mobile App Onboarding

You can do many things which will help your mobile app onboarding by following some best practices and examples which you see in this article. So let us understand first what does mobile app onboarding means?

Mobile app onboarding 

This is the process of getting a new audience to understand and then engage with your application enough to keep using it. After abandoning it after the first use of it. And it is really important as it is essentially a series of screens which guides the audience through the application’s interface and its functions. This allows businesses to strategically communicate with their audience. And with this, you will be getting a positive user experience. 

The first time using a new application is very important and you should look at some best examples and best practices. All the users are fast in this world now to download apps and delete them once their interest is lost. 

 How does your mobile app require on-boarding?

Many people have types of opinions about how useful it is to have a mobile application on-boarding. It is the only common sense that your application audience should know how they are supposed to use it once they open the application. In this situation, your application is one of those that are very simple and they do not require much of an explanation. The app doesn’t require any particular onboarding strategy and you should provide it with a thought if any of these things hold for you which are mentioned below:

• The app in mobile has a certain unique interaction like not so traditional gesture as an initial interaction method.

• The app has a quite complex workflow and the app is meant to take care of some complex tasks. 

• The application requires the audience to populate it with the data and is by default in an empty state.

• The application has been recently redesigned and the previous existing users require to be introduced to the latest features and the changes.

• Your application introduces an altogether best latest concept at its core and the audience is unfamiliar with the whole concept.

Types of onboarding

There are three different types of application onboarding that help to fulfill the distinct objectives. 

1. So the first type is progressive

This type of application onboarding is one of the best ones which displays the new information on the screen while all the people progressively navigate through your app. In this, a process is going on with step by step method directing and encouraging the audiences to take further actions. The information in the progressive type is depicted as more relevant to the specific pages.

2. Second type is function-oriented 

Function oriented is a mobile app onboarding approach that is typically focused on the application functionality as well as explaining to the audience the factors to operate the application. This approach always ensures that the demonstration of the common and rudimentary actions which are performed in the application to the audience. 

3. Third is benefits-oriented

This approach is employed to showcase the advantages to the application or the value the audience is expected to gain by using the application. This approach aims to increase conversions and it helps in describing what the mobile apps do without explaining how to use the app. Now, these are the types of mobile app onboarding and it is really simple to understand.   

Advantages of using mobile app on-boarding

You will experience many benefits from onboarding, but here are some of them which you can understand easily and how it works. 

•    First advantage is the positive audience experience 

For ensuring that the active audience on your application, onboarding comes in handy and the first interaction plays a pivotal role in deciding whether the audience will use the app or not. You require to provide the people with the best application onboarding experiences. Showing the steps to your audience through on-boarding on how to use the application and what are the features it possesses. This will eventually help the audience to navigate with ease and they will never feel lost. The users get a fair idea of why they should use the mobile application and most importantly how to use the app efficiently. Once you get things correctly then you will see how amazing the advantages of mobile app onboarding are. 

•    Second is proper to use of the features

A user needs some time to get used to the application and figure out their way around it and the audience is unable to make themselves familiar with certain features on their own. This will be a great impediment for your mobile application to increase the conversion rate. By practicing the best approaches, you can resolve this problem before it has a chance to arise again. 

•    Third is increasing app retention

The mobile app on-boarding is highly important for making your mobile app an absolute favorite of the audience. But how does it work? So when you give people insights into your application and direct them towards effective use of features and functions. The audience is inclined to stay with your type of app and it always maintains the app retention rate by many folds. 

A strong and best on-boarding procedure which is designed well is really important for the success of an application. And this will have a positive impact on the retention rate and the process when it is executed well helps you to make a strong relationship with the audience easily. 

Best practices you can follow for on-boarding

• Always highlight and prioritize the value proposition

You will find these mistakes very common among the mobile application developers to simply tell the people all about the amazing things about the app. So when the developers have shown the audience how all apps can change their lives for betterment. Amazingly, exciting features and impressive functionality are crucial. If you want to win people for a long time you can show your audience exactly what they can get using the awesome features provided in the app. The amazing thing in every app audience has downloaded the app for a reason and the on-boarding process must show that the mobile application will meet their expectations. So just focus on the advantages and the value that is propositioning with the mobile app but not the features. 

•    Showcase the main features of your mobile application

The audience also understands the main functionality and the main features that you can build your mobile application around. When you are highlighting the main features of the application which will help them to complete the task that they plan to accomplish by using callouts and then highlight the features that are important in the mobile app. Just always remember that not to go overboard and then dump the whole thing. This will be very crucial that you can choose a few of the most important features which make up the mobile application. You can do many things by introducing the features on subsequent launches many times. 

•    Get the information that you need

In some of the mobile applications there is a need for data access and messaging permission to give the best viewers experience and value and if your application comes in this thing then you can ask the people to give your app access to the data by using the request’s permission. And it’s important when you require it you have to ask and that time just make sure that you don’t bombard the audience with these requests for permission at the starting of the on-boarding process. As per some research around 60% of the people say that they always chose not to install a mobile application when they found out how much personal information the mobile application asked for. To avoid this situation for you, then asking for the information required is the best idea. Now let the people know what and why you require the information, and the access you are requesting as well. It is important for them to know as well and if you have trouble you can go follow these practices. 

•    Make compact onboarding screens

A long and well extensive audience onboarding process can overwhelm the audience to an extent that they will not use your application and then end up finding a substitute. You should use the text which has a heavy explanation and add a foray of screens easily. By giving a progressive app onboarding approach, use of screenshots, and also illustrating to convey your message to the people. Always see the facts that you introduce only one feature on every screen. 

•    Try to promote application content previews

By doing this one of the onboarding applications with best practices which is considered in this year 2020. The reason is that a signup option can act as a barrier between the app and the audience. It will be better to provide the people access to the features of your mobile application before asking the users to sign up. In case if you own an e-Commerce application then let them go through the items which are offered on your site. When the users want to make any type of transaction then they can simply sign up and you will be able to login option after the audience has discovered your mobile application. 

•    Use of empty states

This refers to the screens which come over when a person has not performed any kind of activity and no content will be added yet. By using these states, you can educate, guide, and also promote the audience to take further actions that are required. 

•    The use of preach personalization

At the time of the on-boarding procedure, you can provide the users with a unique thing of personalization. Many very popular apps have personalized content of their application based on the preference of every individual in the statement. 

Some live examples of mobile application on-boarding 

1. First is slack

It is an app that is designed in a specific manner to facilitate the communication gap between the teams of small as well as large enterprises. This also displays the features easily right when the viewer opens your application. The slack approach is basically value-oriented onboarding which can be seen in the 4 walkthrough screens and it will always allow the audience to see how they can do communication and then share the data among teams through the mobile application.

2. The second example is Reddit

It is one of the famous questions and answers applications you can find. And its onboarding is exemplary as the reason why they come in one of the best applications. They provide the skip, for now, an option to their users so that they can skip the process of account creation and the login as well. This is directly allowing users to explore more and have a wonderful experience with them. The app also performs another one of the processes of onboarding by concentrating on the best practices which are like asking for any permission for giving them notifications. 

3. The last example which you can relate is calm

It is also one of the popular applications which helps people with issues such as stress, irregular sleeping, anxiety, and many more things related. It tries to make a person’s mental health better. In this, the onboarding screen familiarizes people with the features and then the value proposition approach is used like sleep stories, breathing programs, and also guided them for meditation. You will also find many things related to these practices. It smoothly takes out the user’s stress which allows setting goals for instance and then choosing the top areas for improvement, development, building growth, learning more, etc. it is after the 2 screens that it asks the person first to log in through different platforms and asks for further permission. So if you want to understand how onboarding is important then follow these best practices and apply them accordingly.

Enhance Your Brands Online Presence With the Aid of Digital Marketing Solutions

Digital Marketing Solutions

In the current scenario, a business or brand that does not have an online presence is like a bird that does not have wings. Despite your best efforts the brand would not reach the level where you want. Today companies required the right amount of internet marketing solutions for fulfilling their goals. In this post, you will get a closer look at the digital marketing solutions which can deliver immediate results. This is how the well-crafted virtual presence will be able to elevate and strengthen the physical presence of the brand.

Connect Your brand with Consumer

Marketing is all about the connection of consumers with the brand for a long time. For this connection to transpire it is required to happen at the right time and place. So, you must know about where people are spending most of their time these days? Well of course it is online.

According to the statistics, about 4.57 billion people are actively connected with the internet as of April 2020. This will encompass the 59 percent of the whopping global population. The top 3 countries among this are India, China, and the United States. Whatever your line of business is you are more likely to have the competitors. The market is more saturated, and the competition is very fierce now. This also means that if you want to stand out from the competition and want to engage, attract, and convert the online visitors then you will be required to incorporate the digital marketing solutions. This will elevate your presence online and deliver immediate and measurable results. 

There are so many online global users present on various online platforms like websites and social media sites. Then what is the best way for reaching your target audience? Which are the solutions which will correspond with the identity of your brand? Are they aligning with the consumer archetype? Before we deep dive into the importance of digital marketing services let’s first start with the beginning.

Digital Marketing

Digital marketing is involving many efforts which are utilizing internet based digital technologies like computers, cellphones, and various other online platforms for promoting the services and products. These channels and platforms include social media, search engines, email, and various other websites that will connect and communicate with the potential and existing customers.

Investing in Digital Marketing Strategies

There are more than 4.5 billion people that use the web and this makes internet marketing crucial for the growth of any business. Nowadays, businesses have some sort of online presence either in the form of a website or a business listing on social media. Digital presence and reviews of a business are checked before a customer makes a purchase today. So if you want your business to be known by your customers and people to buy or use your products or services then you should remain ahead of your competition by adopting several solutions for digital marketing

What makes the strategy of digital marketing so great?

The return on investment i.e. ROI of your digital marketing investment can be tracked and can be easily measured as compared to other traditional marketing methods such as print advertising or billboards. Also if something that you do is not working or giving the desired results that you want to get then you can make changes to your communication or change your targeted audience by making minor changes. This is quite easy and would cost less as compared to reprinting your advertisement in other media or changing the location of your billboard. It is quite crucial if you are expected by your shareholders, who will be releasing your marketing funds, to report about the ROI of your digital marketing. 

Most popular solutions or services for digital marketing:

There are endless possibilities and ways of making use of digital marketing for your business. There are many components of a great strategy for digital marketing, so you can design a creative one with the online tactics that suit your budget and business objectives too. Here we have listed for you some of the most popular strategies of digital marketing and explained in brief about how you can gain benefit from each of these strategies individually.

1. SEO i.e. Search Engine Optimization: the internet is widely used globally for people to search for a particular service or product or to know about something. When a user searches for a particular term, the search engine lists out a few websites that relate to the search term. Most users click on the websites that are listed on the first page of search results and sometimes on the second page. With skillful and strategic SEO techniques you can ensure that your website is listed on the first page of the search engine for particular keywords that relate to your business offerings. This will improve the visibility of your website and help you generate more and valuable leads. SEO is the basic strategy of organic search engine marketing and is vital for the digital marketing of any business or brand. 

According to research, it has been found that users usually click on the top 5 website results that they get by their Google search. The results that are located down on the first page usually get 15% of the clicks while page 2 and farther pages get hardly 5-10 percent of clicks. This emphasizes the need for a strong strategy of organic SEO for your business, brand, services, or products. Make sure that you design your website content after choosing the keywords and planning your SEO strategy to get your position in the top results of the first page of Google.

2. Social media marketing i.e. SMM: with the growth of popularity of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others, social media marketing has become a lot more powerful. This is a digital marketing service that has got a huge positive impact on all your online marketing efforts. These social media platforms can improve your brand exposure manifolds and generate a lot of public interest in your company. Each social media platform has its own individual identity and perks and it is a great and easy way to reach out to thousands of people quickly. By using smart SMM strategies you can boost mentions, shares, likes, and interactions that will help to target global audiences that have a high potential to be your customers. 

Social media platforms have ingrained in the daily lives of people across the world and so it is an excellent platform for businesses to reach their customers and targeted audiences in a natural manner. If done correctly it can help your brand become popular quickly and you can influence the purchasing decisions of people on social media. If you are not trying out social media marketing then your business is missing out on a big opportunity to connect with your existing and potential customers and build awareness about your brand and gain new customers. If you want to put your brand on top of your customer’s mind then make sure to make the correct use of SMM

3. PPC i.e. Pay per click: PPC is done on platforms such as Facebook, Google Ads, and Bing. As its name suggests, advertisers and brands pay for clicks that they get via these platforms. Or they pay when the user clicks through to a particular landing page. This is a technique of buying traffic for your website as opposed to organic traffic using SEO. While SEO is an excellent tool for long-term business growth, PPC can be used to give your business an effective and quick boost. If you have a set budget for paid marketing then making use of a paid media campaign is a satisfying and quick win. 

Advertising using PPC is a proven technique for being a profitable approach for any business or industry. It can provide you with a quick increase in the number of website visitors and ensure high-quality conversions. There is minimum risk in the efforts put in this type of digital marketing and it is conducive for quick business growth. 

4. Email marketing: this technique provides the highest ROI as compared to other digital marketing solutions. You must not underestimate the power of email marketing. According to the research when you are spending 1$ on email marketing then 44$ would be made in return. And you also know that the people who are buying the products which have been advertised through the email are spending an average of 138 percent more as compared to the people who are not receiving the offers in email. 

Campaigns on Email marketing are time-tested and are proved to provide the highest returns from all the marketing efforts. When you are deploying the campaigns on email marketing as per the leads from the past which are considered as the prospective clients. The main key is to captivate the audience and keep them engaged always. When the contact is provided to you from their contact information then it is considered that they have already started the engagement and they would like to hear more from you.

5. Web Development and Design: Having a high-quality website makes way for a tactical and smart digital marketing strategy. You cannot make complete use of your digital marketing techniques if you have a website that is outdated or not user-friendly. So your website is the first impression that your consumer will get about your business. Make sure that you have a mobile-friendly, custom, and optimized website. This is the primary marketing tool of your brand that will impact your earnings directly. An attractive website along with the right online marketing tools is the simple formula for business success.

Apart from these solutions, you can also use digital marketing methods such as content writing, video production, Amazon marketing services, online reputation management, e-commerce website design, CRO i.e. conversion rate optimization, and web hosting. You can combine these tools with the primary digital marketing solutions according to your industry, business demands, and budget. 

Which is the best suited digital marketing solution for my business? 

You should opt for a best digital marketing agency that has experience in all the above mentioned digital marketing methodologies. They can understand your business needs and suggest a tailor-made solution that would help to accelerate and support the growth of your business. It will help you reach your business goals and improve your brand identity as well. It will help you in the lead generation and customer retention process too. They can also suggest you make use of digital marketing solutions in support or combination with the traditional marketing methods. 

Like you can make use of social media marketing to create awareness about an exhibition or seminar that you will be conducting. Also, you can make use of content marketing to write blog posts and articles about your recent products or offers to attract customers. Email marketing can be used to send emails to existing and potential customers about your exhibition. This way you can use multiple techniques in combination to get the most favorable results. 

While you make the choice of your digital avenue, it is important to analyze your customer archetype and their location and age group. If you are targeting young and middle-aged people in urban areas then social media marketing is the best option. For rural areas or senior citizens, google Ads combined with traditional marketing techniques can work better. You should remember that if you are not reaching out to the right people at the right time then the marketing will not be much effective. 

Conclusion: 

By using the correct combination of multiple digital marketing services and its correct execution you can make your business grow unstoppable. Online marketing solutions can fit any industry, brand identity, or budget. Get in touch with an expert today and see your business grow as you want it to be. You can start with a small budget and expand as your brand identity reaches the top. 

Swipeable Email Templates to Boost Your Business Growth

Email Templates

The standard email marketing return on investment (ROI) is $32 for every $1 spent. What is more, as per market research firm E-consultancy, marketers rate email marketing as the second easiest digital channel toward measuring ROI? So, not simply does email marketing pay fine, you could track how your resources are being used.

To be successful all you require are some strategic, high-performing email templates, and you are prepared to start growing. In this article, you will learn about vital email templates that can aid you to grow your business. Besides, for each one, you will get a swipeable email template that you could use today.

Welcome email

First impressions are constantly a big deal, particularly in B2B marketing wherever relationships, trust, as well as reputation is paramount. 

Whether it is a single send otherwise a series of emails, it is significant to give new subscribers a red carpet experience. Set the tone for the type of engagement they could expect from you, and give them a cause to keep opening future emails. 

It does not have to be complex or fancy to make an impression. Occasionally, as this instance from MBB shows us, a simple hello plus an invitation to engage further is sufficient to establish a connection.

Product curation email

One of the secret activities Amazon uses to make $177 billion in revenue for each year is their recommended products system. It is a brilliant up-selling feature that inspires people to purchase more from the site.

Several users visit Amazon in search of one product and finish up purchasing something completely different, all because of their suggested product feed that offers a curated list of products based on user purchasing habits and interests.

Many other eCommerce businesses use this similar strategy to bring in more clientele to their online stores by sending a curated list of products via email.

Zee & Co, the luxury designer clothing store sends a product curation email base on the products each user is currently viewing.

Brand updates

If your business is going through some changes, it is significant to keep your current clientele updated on what is happening. If you are going through a rebrand, changing management, discontinue a service, etc., you could reach out and explicate the changes to minimize any prospective negative influence they may have.

Brand updates can aid consumers gain and maintain confidence in a business that they buy from.

In general, most companies only send out brand updates when they are necessary. Others like to keep their subscribers in the loop by quarterly or annual updates of business happenings plus performance.

Lead nurturing email

Any savvy marketer distinguishes that your blog is how you reach prospective leads, plus your emails are how you nurture them. Lead nurturing emails are about offering deeper value to subscribers toward helping them turn into clientele.

Promote your most expensive resources to leads throughout email and it could drive other marketing goals as well. As per Quicksprout, leads that discover content through email is 3x more probable to share content on social media.

Product/service recommendations can also be incorporated into lead nurturing emails at the correct point in the sales funnel. Then you can make optimized landing pages toward drive sales from your email messages.

Abandoned cart follow up email

Sometimes, your clientele will browse your store, insert a few products to the shopping cart, and leave to never return toward your website again. Maybe they did not like the expensive delivery charges or they had to leave for an emergency plus forgot about the shopping cart.

This kind of situation happens more frequently than you might think. The shopping cart desertion rate for online shopping sites goes as high as 82.1% for definite industries.

This is why you require having a follow-up email made just for the users who abandon their shopping cart in the middle of their shopping experience.

Special occasions

Send out emails to your subscribers on a special occasion, for example, the holiday season, their birthday or anniversary, the back-to-school season, etc. These types of emails are ultra-relevant and can aid drive other marketing goals.

For instance, emails during November/December could help promote your products for holiday shopping. Emails that line up with significant life events can help motivate a subscriber to take action.

Survey email

Client feedback is a significant resource you can use for product progress and assessing product-market fit. Reach out to your present customers throughout the email to solicit feedback on the products/services they use.

You can moreover use surveys to better understand why the populace stops using your products otherwise disengage with your brand. 

If receiving feedback is very significant to your brand, you could always offer discounts or other incentives to inspire your subscribers to fill them out.

Limited time offer email

Generating a sense of importance in your marketing emails is another great way to get people’s awareness. It’s a marketing policy that uses a psychological hack toward tap into the FOMO (fear of missing out) in your clientele. After all, who would not jump at a chance to save a few dollars?

Many eCommerce businesses have a restricted time offer email, which highlights special offers plus sales by counting a countdown timer otherwise an end of the sale date.

Whether you are running an online store otherwise selling a single product, this is a must-have email for your special promotions. It will come in usable, particularly during seasonal plus holiday sales.

Dedicated emails

One of the finest things about email marketing is the capability to segment your audiences as well as deliver exclusive tailored content to them. If you send out similar emails to all your subscribers, you are seriously underutilizing your email marketing software capabilities.

Use insight about your subscribers’ demographics, on-site actions, and interests to send dedicated emails out to precise groups of people. Sending out VIP access toward your brand advocates is a good instance of this. Just recommending content otherwise products based on past behavior is one more example.

Amazon uses past download behavior plus machine learning technology to advise different genres of Audible content in their marketing emails.

But you do not need AI technology to drive insight from user behavior plus create dedicated emails customized to their precise interests. Generate these dedicated emails to drive precise behaviors from persons on your list.

Invitations

You can use your email messages to invite subscribers to in-person events, webinars, social media live events, plus other exclusive gatherings. It is possible to promote these things on your home page, in-pop ups otherwise sidebars, but they are less likely to reach the populace who already have a strong interest in your business plus are likely to attend these events.

Email is the ideal place to present warm leads with invitations. Segment out your warmest leads as well as target them by event invitation emails to get signups.

Discount sale email

Many of your clientele will build a list of their favorite products in your store by adding items to their wishlist to purchase later. Udemy has a great approach in place to change these users into sales.

Whenever a user wishlists a course on Udemy, they send a follow-up email reminding them of their wishlist course. And occasionally, Udemy would give the concession to purchase that wishlist course at a lower price.

You can generate a similar email to retarget those visitors who make wish lists in your eCommerce store. Try following up with a coupon code otherwise a special offer.

Newsletter

The newsletter is a vital component of lead nurturing plus account development. It keeps your organization top of mind and acts as a powerful method for you to share updates plus new content. 

The finest agency email newsletter templates need to be flexible. It has to be capable to adapt to diverse updates and content you want to share. As this newsletter from Firebelly illustrates, an agency newsletter frequently includes blogs, product updates, client case studies, awards announcements, and more.

Order confirmation email

Order confirmation emails are similar to the sales receipts that you send to your clientele as proof of sale. This is an email that comes with a curtain open. Customers will constantly open their confirmation email to make certain their order went throughout correctly. So, why not use it to your benefit?

Your order confirmation emails do not have to be boring. You could use it to effectively upsell your other products otherwise even get your clientele to download your mobile app.

With an order confirmation email, you get the chance to reach a purchasing customer who’s already placed an order on your website. You have a great chance to encourage them to purchase from you again. Do not let that chance go to waste.

Social media emails

Many marketers do not realize that their email lists are not the only method to reach their audience’s inboxes. There are a lot of diverse ways to connect with your audience on social media platforms, and they will receive email updates as a result.

For instance, some people leave email updates from Facebook groups enabled. If somebody follows one of your topics on Scoop.it, they must receive regular email updates while you post new content. LinkedIn Groups moreover sends out regular email updates to group members.

If you are a LinkedIn Group administrator plus send out an Announcement, it goes right to members’ LinkedIn inboxes. If you generate a Google+ event, the invites moreover go right to people’s email addresses.

You must keep these social media touchpoints in mind while developing your marketing message. Targeting your audience through social media could give your emails a chance to get out of the “Promotions” tab (on Gmail’s interface anyhow).

Thank you email

Thank you email is perhaps the most commonly sent email of any business. Every business has one, plus often more than one.

There are numerous different thank you emails you could send on diverse occasions. You can send a thank you email while somebody joins your email list, or when a client sends a referral, or even when a client writes a review for a product.

As a bonus, add a coupon code in your thank you email to truthfully show your appreciation.

Promotional emails

The last and perhaps most significant email kind you can send out are promotional emails. It might appear counterintuitive for email marketers that are focused on lead nurturing.

But blatant product promotion works in email, since receiving special deals and discounts is one of the main reasons the populace sign up to receive emails from brands. Customers who purchase products through email also spend 138% more than those that do not receive email offers.

The key to sending out promotional emails is frequency. Do not spam your subscribers’ inboxes, and offer sufficient value plus scarcity to peak their interest thus they click through. 

You can simply do this with digital products as well through making the promotional offer accessible for a limited time (or for a limited amount of signups).

Summing up

Every original idea is a mixture of several inspirations. Thus, feel free to take motivation from these email templates to design valuable emails for your email marketing campaigns.

Certainly, not all businesses work the same. You might have to test a few email templates to find the most effective marketing email templates for your business. A/B split testing tools will aid you in that process. 

Email marketing aid drives more sales and grows your brand. Email marketing helps extend client retention and increase repeat sales. Email marketing permits you to get the most of both worlds through creating a flawless brand experience for your clientele. 

Some of the email types mentioned in this post must be familiar, whereas others might be a new chance to engage your subscribers. Regardless, the best policy is to use a diversity of email types together to deliver the correct kind of message to move leads down the sales funnel.

So pick and decide the best email marketing templates, then stitch them together into a more various email marketing strategy, complete with autoresponders plus trigger emails. Then see for yourself how they work together to develop your online business.

10 Fantastic Ways Brand Advocates Can Market Your Business

Brand Advocates

It is a good thing to acquire new customers, but retaining your existing customers is better. The best thing is to make your customers your brand advocates. Marketing by using word of mouth technique is one of the cheapest, best, and quite an efficient way to advertise your brand. 

This fact is known for ages and even in the era of the internet, brands still use this approach for marketing to grow their business irrespective of the industry and size of the business. 

Now customers have become a lot smarter and do not fall prey to fake advertising or brand promotions. Before making a purchase, the consumer does their research and asks their peers about the brand and even checks their social channels. Because of advanced technology, consumers nowadays get all information about the company, product, or service, and then they either choose to make a purchase or decline it. So brands need to remain in good books for present and future customers. 

Your customers are your hidden wealth, that can market your business effectively, that too free of cost. So are you using this wealth effectively, if not then you should use this untapped resource that you possess? Here we bring to you 10 simple techniques that are effective to make your customers discuss your brand. 

1. Asking your brand advocates for their precious feedback and publishing customer testimonials that are actionable on the website: this is a simple and effective technique to market your brand using a word of mouth strategy. According to research, a visitor would create an opinion about your brand in just 8 seconds after visiting your website. To make use of these 8 seconds you need to highlight positive and real testimonials from your customers on your homepage. According to human psychology, people have higher trust in others’ opinions. Make sure that your testimonials are persuasive. 

Online marketers can make use of different channels such as social platforms and email to gather customer feedback. Take permission from your customers before you put their feedback on the website. To increase the level of trust you can add photos or identities of the customer and make testimonials look legitimate. It is a rule, not to fake or modify testimonials. You can even keep a separate page on your website, dedicated to testimonials. 

2. Keep social proof in integration with various marketing channels: make sure to integrate testimonials of your customers with several marketing channels such as email marketing, Twitter and Facebook sponsored ads, PPC ads, etc. this is the most powerful tool used by marketers. By putting testimonials in paid ads and marketing emails, brands can show their prospects the value of their brand, product, or service. 

There is an increasing trend to have video testimonials in email marketing. Use a catchy statement from a testimonial as a subject line for the email. This will impact your CTRs positively. Add links in the email relevant to the testimonials or the product about which the testimonial is. 

If there are paid ads then ensure that you are including only the accurate and current reviews in the ads. For getting approved of your paid ad, adhere to all the mentioned guidelines which are set by Facebook, Google, and Twitter.

3. Allow clients to speak in case studies: Businesses are publishing case studies and providing very interesting insights into potential customers. There are two ways for penning down the case studies. 1st to completely write in your words and 2nd let your clients speak in certain sections like challenges faced by them or the result section about the changes which came into their business after they have subscribed to your services or have bought the product from you. 

Always opt for the second method for getting maximum benefits. As the source of words in your case study will always come from your business. Your prospect will trust them more as they are considered to be reputable references. 

Also include the testimonials in the case studies. When you are adding the testimonials in the case studies then it boosts the trust of your prospects. While you include testimonials in your case studies then make sure to keep it short and simple. Usually, it should be 1 to 2 sentences long to give an idea about your client’s satisfaction with your services or products. 

4. Make your customers content creators on social networking sites: as a digital marketing expert, you should be aware of the benefits of this marketing tactic. It is one of the trusted tactics of top brands. You can hold different contests on social channels to create opportunities for brand advocacy. 

The main idea is to nudge your followers on social media to provide content on your social page as a part of the contest. You can tell your customers to post a photo with your product and post it online with a hashtag. Make sure that you keep the prize of the contest according to your audience’s interest and brand image

You can submit user-generated content under these campaigns on social media channels which is quite transparent, life, and authentic. According to research, content posted by customers on social channels give a more authentic experience of the customer and speaks quite clearer as compared to content posted by the brand itself. Making such campaigns on social media will help to increase social followers, boost customer engagement, and helps you to get the attention of potential buyers. You can feature top-rated answers on your brand marketing posters or websites.

5. Promote content generated by users on social channels: there are many times when users are discussing your brand on websites of social media even if you have not created any campaign. For example when someone tags his friends and discusses a brand. It is time to grab the opportunity and add to their conversation. You can inform you about any special discount or product of your brand. 

This will help you to improve your relationship with your followers on social media and lead to brand awareness and brand promotion too. You should keep a check on your social channels. Endorse posts or tweets that are associated with your brand or service or product by your social audience on social media channels. 

Make sure that you appreciate the efforts of your customers that will encourage other followers to do similar stuff. In this idea, you are not organizing any campaign on social networking websites but your customers and followers would share their experience on their own. You can put an unboxing video of your customer on social media too.

6. Make use of reputation management platforms associated with your niche: nowadays customers check burrp or yelp for restaurants, TripAdvisor for hotels, and similar websites for different businesses. These review platforms are an amazing source to check the quality of any business as customers consider ratings and reviews posted on third-party platforms to be more authentic. 

So it is vital for any brand nowadays to keep an active presence on platforms where reviews are posted related to their business genre. You should research all popular review avenues where customers are giving ratings about your business. Also, keep a check on the review platforms that your competitors are using. You can ask your satisfied clients to post their review on these platforms. 

7. Use the technique of customer referral programs: using the tactic of referral marketing can be an amazing way to increase your customer base organically. It is a powerful way to improve the trust of your customers and to create brand awareness. It can help you profitably gain customers. Apart from just getting customers, it can improve retention of customers too. Research shows that a customer that is referred can stay with your brand for a longer time as compared to a non-referred one. 

To motivate customers to become your brand referrals you should let them know that they can get benefits by telling others about your brand. You can offer discounts or vouchers to customers who refer others and even to those who sign up using a referral code. Promote your referral program smartly by using it on ads and social media channels as well as email marketing. 

8. Exceed Expectations of customers

Either it is a fortune 500 company or the local coffee shop both should be required to invest in the advertising. The best way for promoting your business is with the customers. Happy customers are doing marketing by word-of-mouth. These customers are satisfied customers of the company. 

Now here the main question is how to make the social followers/customers happy?

We need to Exceed the expectations of customers, but the question is how?

This can be done when you are offering them personalized experience, over-delivering, and promising their requirements. You can also ask them for their opinion on your service or new products. You can simply surprise them with new goodies.

For example, if they have ordered some product then you can send them the complimentary gift Y with it. But also ensure that it is not burning your pocket. The best example of exceeding the expectation of customers is from WestJet. WestJet is the Canadian airline that has surprised its flyers by fulfilling their wish for Christmas gifts.

Some savvy marketers are not willing to spend the bucks for surprising their customers. They will just send personalized messages to their customers on any social channels. This can work in two ways, 1st when the social channel is very transparent when all the people in the person network will know that he has purchased from the company. 2nd when the brand has given any personalized experience to the customer.

9. Delighting the dissatisfied Customers

The best way is to bring back the unsatisfied customers is by delivering them the best services and the high-quality products which they are expecting from the brand. But there are times when everything will not work as you wish and something will go wrong. This will lead to a negative impression of the brand in the mind of the customer. The customer will post negative feedback on social channels. This will affect the reputation of the brand and this will affect the sales of company products or services.

In this scenario, you must take this situation as an opportunity and try to turn the dissatisfied customer into the brand advocate. Delight this customer by giving him some personalized gifts, coupons, vouchers, etc., and try to turn his negative experience into a fruitful one. Help the customer in resolving his issues this will excite and motivate the customer about your brand. In this way, the customer will share your brand story with family and friends.

10. Capitalizing in Events

Events are the perfect place to live campaigning your brand. A brand can leverage the festivals, concerts, and live events like a sports tournament awards ceremony. This will encourage and connect the fans to the brand. 

Design the dedicated hashtag about the brand presentation in the event. Ask the brand followers on social media to share the content from the live events using hashtags.

For example, GoPro is an American company who are asking their fans always to share the images from their camera during the festival of Bonnaroo music by making use of the #GoPro hashtag.

It is very easy to capitalize on topics that are trending live. This is the user-generated content that will help you in gaining eyeballs, earn recognition for the brand, and boost the followers on social media. The bonus to this is, the brand followers will win its deal with the Trolls. 

This is the best tactic and would emerge you as the winner in the crisis of social media. Trolls handling is not an easy job on social media platforms. A single wrong comment or tweet has the power of damaging the brand’s reputation badly. The best way of handling the trolls is to allow your social followers to defend the trolls.

5 Great Ideas to Make Your Mobile Marketing Stand Out

mobile marketing

Mobile marketing is the new role of possibilities with endless scope for personalization and interactive sales opportunities. It is expanding at a very fast pace and it is very hard to keep up with all the things that are happening. The main key is the basics are never changing, like capturing the customer and communicating with them in a very relevant way.

Mobile marketing is considered as multi-channel digital marketing which is aimed to reach the target audience on their mobile devices, smartphones, and tablets via email, websites, SMS, social media, or by any other apps. In recent years now customers are shifting their attention to mobile marketing. Marketers are doing the same to create omnichannel engagement. Similar to the technology now marketing has also become more fragmented. So to earn and bring the attention of the potential customers, content should be highly personalized and strategic.

When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms. Mobile marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real-time at any point in the customer lifecycle.

Below are some of the 5 great starting ideas for mobile marketing which are compiled as the best examples for mobile marketing campaigns. Whether you are a starter or a seasoned mobile marketer looking for some growth then the below quick guide will help you in making the next mobile marketing campaigns.

Mobile Coupons

Customers always love mobile coupons. Mobile coupons are considered as the next evolution as compared to the printed coupons. This is growing with huge popularity. There was some customer survey which shows that around 73 percent of the customers are interested in receiving regular mobile coupons. In some other reports, it was predicted that mobile coupons redeem will increase tenfold in 2020.

For getting more ideas on making the mobile campaigns and engaging your customers you can also attend the brand summits which keep on happening at various places around the world. You can request the invite for such summits. 

Mobile coupons are sent to some target groups in the mobile database. To the people who are living in a certain area, or to the customer who is having a certain habit of purchasing. Mobile coupons are great ways for getting an instant lift to the business in slow times. When the restaurants know that you have eaten there on some weekly nights or you have done some of the evening bookings then the restaurant will target such customers with mobile coupons having things like free appetizers which are sent to their mobile. This will increase the traffic in the restaurant within a few hours.

In some places, Starbucks has sent mobile coupons which are 2D, and have increased its sales. Customers are easily able to redeem these coupons in the Starbucks store by simply scanning the barcode which is provided to them. The redemption rate for this campaign is around 60 percent and it was highly successful.

Similarly, Arby and McDonald have also recently promoted and launched their new products with mobile coupons. Customers of McDonald’s have taken the advantage of free McCafe Mocha while the customer of Arby has received the BBQ Roast Burger with the purchase of a drink.

If you are a retailer or running a restaurant or having a fast-food chain then you can also choose mobile coupons which will help in driving customers to your store. Customers are always appreciating the discount coupons and complementary products. Restaurants have benefited from the increased sales and they would be able to get an instant lift in the business whenever there is a slow time in the business.

Festive day and Holiday Mobile marketing

Festive days are the times when the family is coming together for a celebration. This is also a great time for communicating with the customers and this will add value to their lives. This will help in increasing the engagement and relationship with the customers. During the holiday season, people are often strapping the cash and are in good spirits.

These are the times when customers are likely interested in various offers. When you are helping the customers with useful alerts then this is the best way to keep customers engaged with your brand. You would be able to build strong customer relationships and loyalty for a long time.  

Turkey producer has relaunched the popular Turkey talk-line with mobile alert campaigns. This is considered a thanksgiving mobile campaign. These mobile campaigns have encouraged the customers to cook and for that receiving tips for a thanksgiving meal. Customers keep on appreciating this extra help on thanksgiving meals. And this has helped the company in building the loyalty of the customers.

Another great way for engaging and facilitating the customers is by making use of personal communication in the holiday season. You can create holiday greetings that are based on the campaign. Companies like eBay have used this in the last holiday season and also allowed their customers to send wishes on eBay live streams. Valentine’s Day is also a great opportunity for marketers. The retailers like flower shops have successfully used this strategy and send reminders to their customers for gifts for their loved ones. This has also resulted in increased sales.

SMS and Email Reminders 

Reminders are making wonders for service industries. However, it has also proved to be a quick way for businesses who are into the service industry. You would be able to achieve instant ROI. Mobile phones are taken everywhere and it is very difficult to ignore any messages. There are reminders like drop off the car or doctor’s appointment which people never forget to attend.

Usually, this reminder is set before a day or in the morning when the appointment is scheduled. Reminders services are mostly used in every industry like beauty, medical, entertainment, conferences, sports, and events. You can send out text messages for thank you messages on purchases or for follow-up appointments which gives a nice touch of customer service for your clients. 

This is a proven technique, and Kaiser Permanente which is a popular non-profit organization in the healthcare sector in the US has made use of SMS reminders successfully to cut down costs of communication with patients to a great extent. you can even send out text messages that are automated to patients one day before the day when an appointment is scheduled.

This has proven to be quite cost-effective and reduced the cases of no show by almost 50%. Earlier the company used to bear the expense of around $150 for every missed appointment, but after using the SMS reminder program Kaiser company made a saving of $275,000 in just one month in a single clinic of theirs. 

Use SMS along with an email to capture information of your customers and to send information out: if you want to increase the efficiency of mobile marketing it is advisable to combine it with other channels of marketing. One of the most simple ways to package it in combination with other techniques is to combine it with email responses that can contain more multimedia and text content. Also, this combination can lead to improved interaction with your customers. 

For example, if you make use of the feature of SMS 2 Email, you will be allowing customers to send their email address via text and get an immediate response via text message. The email would be into full-color HTML into the nominated inbox. The customer would feel the information about the brand experience. The business would be able to enhance the dialogue which can be built upon. It will capture the valuable information of customers like contact information. There would be the option of opt-in for both the email and mobile channels. These details are used for subscribing and registering the customer for the email and mobile channels. 

Trey McIntyre which is a non-profit organization has given a very good example regarding this. This is the organization that is promoting contemporary dance in many venues around the US. At each of its venue locations, the organization is capturing the contact details of the customers with the help of TV screens and posters by showing them the call-to-action messages. Via this approach, Trey has been able to build a valuable database of the customers for email and mobile marketing communications.

SMS with email is also used by large brands like car manufacturers who are offering brochures and advertising on traditional media like radio and TV.

Mobile marketing with geo-location and zip code

Mobile marketing with the geo-location will be able to add incredible value to the customer experience. The days are gone when marketers are believing in pinpointing the customer location on their cell phones. Now there are various simple ways for making use of location with the mobile marketing context which will give a richer experience to the customer.

When you are operating your business from multiple locations then for offering great service ask your customer to share the zip code with their details. In this way, customers would be able to find the nearest store or the service center for your brand. US Navy and RadioShack are offering the customer to find the nearest store when they are texting a simple SMS shortcode. You can also ask the customer to sign up for mobile marketing with the zip code. This is a very effective way of collecting valuable information for getting appropriate marketing offers at the store near your place. This is also the form of personalized marketing where you would get relevant offers dependent on your location. With the help of zip code, you are also referred to the nearest store from your place.

Various components of Mobile marketing

Mobile marketing is going far beyond mobile and messaging apps. For doing cohesive marketing you need to do responsive designs.

Mobile-Friendly websites: Mobile friendly websites will fit properly on the mobile screen and you are not required to do the zooming or scrolling. It will load very quickly and it is also free from any mobile-specific errors. You need to maintain a consistent and engaging user experience. Mobile UX will have a dramatic effect on each stage of the user buying cycle.

Mobile friendly SMS and MMS: SMS and MMS are the direct methods for sending the content to the customers. But it is also important to use this channel wisely. You would have to gain the knowledge quickly to reach your customers with messaging. You have to look at the cardinal rules for creating effective campaigns whether it is a promo, alert about the product, videos, or reminders. 

Mobile friendly advertising and landing pages:

57 percent of the email are opened on the mobile platforms and 69% of smartphone users are deleting the email which is not optimized for mobile. Because of this, it is important that your email can employ a responsive design. You need to create a strategy that can automatically format the webpage on a mobile device. Also never forget the landing pages. If the email is mobile-friendly and the click-through is going to the landing pages then the webpage is not optimized for the mobile.

Thought Leadership Marketing: A Comprehensive Guide

Thought Leadership Marketing

If you don’t know about thought leadership marketing then it’s fine it is a method of marketing that helps you to solidify as an expert and the authority within the company. The basic goal of this marketing is not to make sales heavy content and to give an entry point to your business by branding yourself into an expert. 

Some best practices 

• Know your target audience and know better

If you succeed in this and always help you to make your marketing strategy better. People do have lots of questions and to figure out this thing you have to look at social media and customer reviews as well. 

Once you are done with these things you can start telling solutions for their questions on leadership contents. And it is important to check-in and re-evaluates your customer’s personas. 

•    Try to be more active on social media sites

Social media is so effective and increasing day by day which will help you to make your brand and expertise. The platform helps you to be more engaged as well as active. Social media tools always boosts up the brand and helps you to promote thought leadership content organically. 

•    Publishing your content in different places

If you just post the blogs for this then that is not enough and it also means that you are active on social media, guest posting, and podcasts. These things will help you in your further promotions. Additionally having a combination of content, videos, and audio content is really important. You should post these things wherever your audience is. 

•    Analysing your competitors

If your competitors are also making this content so analyzing it is also important for you. And if you work on this and analyze how they work then you will be more prepared. And you can fill in the gaps between the leadership content your competitors are putting. 

•    Creating important content

It is important to make valuable content and to dig deep so that you can show off your expertise in one area. It will be difficult for you to prove yourself as an expert but you can have the director of SEO in your industry. 

•    Always be genuine to the audience

If you are too promotional with your audience then you can connect with your audience. You should put some content that is genuine and authentic as well. The content should make sense to everyone and offers perspective too. You should use examples, facts, and quotes in your content which will be better. When you add thought leadership to your marketing strategies then you should dive into the type of content you want to make for your audience. 

Thought leadership marketing is an art for your company as a leader in the field with the best content. 

Advantages of thought leadership marketing 

You will find many benefits of this for your company and first is attracting new talent. Talented people usually gravitate to companies and their ideas are respected as well as well known. When these people find out that the company is one of the best in its field then these talented people always love to work with the industry. So don’t forget this point as these people will always make your company the best. 

You will get more press exposure when your site’s content seems interesting to your audience, and tend to perceive the author of that content as an expert. 

You will get more business development opportunities as having a strong reputation from potential customers who can help you to grow your industry. Help in public speaking at conferences and personal events as well. 

Sometimes people usually get confused between advertising and leadership

So basically advertising has more and more dollars from the marketing budgets than leadership. But always investing in advertising rather than leadership is also not good. To simply this you own a test prep industry and want to reach more and more customers. 

Advertising can be a strong complement to thought leadership marketing when it is managed well. Thought leadership has the more potential to create your brand in a much more substantial way. This is because customers perceive it as organic which has a desire to engage with it. You will get immediate benefits in advertising and leadership can take a year to start paying you off.

Proper research from Google reports that browsing habits have changed a lot into 10 years. 

Three things which you have to keep in mind:

People usually go for short, simple, and less common searches as online 30% of searches on Google. Long keywords are the norm as around 54% of searches on Google are more than 4 words long. Now users are going for less keyword-oriented and more natural languages. As per the searches, you will find that out of 5 searches 1 user has a unique search. 

This research is done so that you can know that people are not looking for google to tell them who to buy and from where? And people are using Google to do their searches on which industry to buy from and they can reach their conclusion easily. 

Go for thought leadership content for your brand or company

Do proper research on what keywords your users would search on Google. Just think you are a supplier of color management devices which have spectrophotometers and what your customer will search to find this? You have to know that laboratory managers are sometimes unfamiliar with how to use new spectrophotometers and how to calibrate them to use them. 

Come with a piece of thought leadership content as this will help you get into the mind of potential users searching the keywords you have chosen. Your main important work is to figure out what your customers want and then make it. You have to choose an ultimate guide to learn how to calibrate spectrophotometers. This will have graphs, charts, and diagrams of any other type of graphics. you have to make the best piece of thought leadership not for your customers but also your company too. Google also helps in giving rewards to your site with top rankings for the keywords you are targeting for a long time. 

How can you track your success after this?

Since your main reason for thought, leadership marketing is growing your business and it is not just to make really interesting content. You have to track the number of new users on your content, how much time they are spending on your site, and when they leave their path, this will help you to make more changes in your content. You will also know what type of content people are looking for on any site. Through this, you can make strategies and update your work easily with more interesting content.

Making sure that users are converting is the best to see your paths users take on your website. You have to track that they are reading your leadership thought contents and then leaving without coming back. The path which users follow is sometimes referred to as funnels and when the user enters your site is the first step in the funnel. This helps to push users from one page to another until they come out of the bottom sales lead. When you get more knowledge of analytics and tracking things then you can easily predict with high accuracy the user’s paths will take to become the sales lead.

Thought leadership strategies you should follow which will be best

• First is you should check article which is published on your sites

Leadership is to reflect positively on your brand and the most successful thought leadership earns more users with proper actions, and delivery should be very clear. Your content should be clear and genuine as the user comes across it while visiting your sites. The users should stumble upon it on social media sites. They can easily find it on Google when they are searching for something in your company. 

•    Second is to look for public speaking areas

You can overestimate the power of in-person communication, basically when you are in a teaching role and speaking is always the most effective way of thought leadership which you are looking for. The main reason is that publishing your articles or content and then optimizing them so that your customers can find it on Google easily. And suppose if you are in a B2B business where what you sell earns you more and more money per user. Then speaking is something you require to learn more about it. and the most important point you should know is that everybody was made to be a public speaker and it will get you nervous sometimes in front of the people. But that’s okay you can simply require to find someone that thrives on that full energy and add something to your team as well. 

•    Third is the social media site strategy

If you use social media sites properly then it can become a way of showering your target customers with some favorable impressions of your organization on them. The issue occurs when social media as a chore is not thought leadership and is also a tool for disseminating fascinating details. This thing is important for you and you should go for it. First know your medium perfectly like Facebook or any other platform you want to use, then go for micro-target your customers as people only think of what they have a direct connection with. And last important thing is that content matters a lot so don’t put anything for the sake of content. It should be relevant and genuine for your audience.

•    Fourth one is press where you should look for

Many people treat PR as a formal place in thought leadership as it will be more of an echo of this. To get this piece of press you have to consider three things first is to figure out which mediums matter more like newspapers, journals, blogs, radio, television, and podcasting. From these you have chosen the medium first as chances are not every one of those channels will be equally valuable for your organization. 

Prove your interest in figuring out why journalists should spend their time writing about your company. The press helps your company to come into the limelight and make their living by informing and entertaining the audience. Now the last third thing you should do is finding the best publicist for your company. A good one should be chosen by the strait of their connections and their will as well. Once you get the press list and know your angle then everything is just with journalists by following it and having the relationships that will get your pitches to read. 

•    The Last one is networking 

The online person form of thought leadership is public speaking but there is also another place where many companies can get more things. The main factor they gain is new customers or clients as with networking as thought leadership does not need you to be super charismatic always. And it needs someone in your company to be like that or work in this way. 

Networking is less about the content factor and more about the feelings of the customers. When a user you are interacting with feels better or nice about you then you have reached halfway. You have to pass three things to get customers’ attention towards you. The first thing is their trust towards you, are you selling the right thing as per their requirements? and can they afford your things or not. Trust is easy to get from a person when you have provided great things to your customers. Being the solution to the customer’s requirement is a crucial interpersonal skill that has the best networkers. Affordability is something you have to work and as per your companies need as well as customers’ needs.