Basic Web Design Elements and Principles

Web Design is the combination of two words, web and design that means “canvas” and “draw”. However, we have to look further in the definition of graphic design or design to better define web design.

The web design aims to highlight the information in the form of visual content (colors, images, text, but also sounds and videos) to attract and transmit the information of our company or products that we want to highlight.

To transmit this information through Web Design we will use Internet support. But correct communication must fulfill a series of parameters:

Basic Parameters in Web Design

Create an aesthetic on your website that is harmonious with the design

Most Internet users are looking for practical information, not beautiful images. Your aesthetic concerns should never interfere in any way with the ergonomics and readability of your content.

But you have to pay attention to the loading time of your pages due to the excessive use of images or animations. Aesthetics is mainly to put a harmony on a page, and therefore it must have the following points:

  • Balance of spaces and texts.
  • The consistency of colors and typography.
  • The relevance of the iconography.
  • Prioritization of information.

Improve Ease of Use

The ergonomics of a web page will be reinforced by its graphics to improve its use. The use of icons or graphic buttons (the famous action buttons) return intuitive forms of functions on the site and facilitate interaction with the user.

Similarly, the choice of colors, fonts, and font sizes allows the prioritization of information and guarantees a better flow between the interface and the user.

Include Added Values

The quality and finish of a well-structured graphic interface convey a positive impression and a feeling of reliability. In general, people are sensitive to the appearance of things and make an initial judgment from the first seconds of viewing the page, not based on content, but on content.

Consequently, the reliability of web design has an immediate impact on the reliability of the content part. The treatment from web design, including the main or home page, transmits a professional image that ensures the user and attracts their trust. The non-verbal language of web design is a valuable added value and a professional image of the company or product.

Transmit a Message

Marketing, to sustain sales of a product or service, establishes a strategy to differentiate itself from the competition and satisfy the needs of the market.

Based on this marketing strategy, a brand or company defines a message. The goal of the design is to communicate clearly and the advertising argument is based on three axes:

  • Who or what is the information (What product or service?
  • Why are the argument and the benefits for the consumer?
  • How is the commitment to action (buy the product or service?

To attract our attention, advertisements use emotional stimuli (humor, eroticism, fantasy, sleep, questioning, shock …) to seduce us and establish a foothold in memory.

The design will have to unify the web design elements of the message to create a graphic tone in line with the latter to:

  • Draw attention and arouse our interest.
  • Distinguish yourself from the competition.
  • Make it powerful, effective, and memorable.

The Design of your website must be clear and fluid as water

It has all happened to us all. We see a website and we like it from the start. Seeing the combination of colors, the structure of the texts, or a simple video and at the moment we have a pleasant sensation that arouses our interest. But what is the concept when defining a good web design? Surely when we see it, we can easily appreciate it although defining it, that is another story.

If you want to sell more and make the user experience when visiting your website unforgettable, you must apply them as soon as possible.

When a person reaches a web page, they do so after clicking the link in a social profile, in a portal, some banner or advertisement located on another web page, in the search results of Google or another internet search engine.

In many cases, the reason is a call to action, a Landing Page, something that has particularly caught your attention with a clear, emphatic, and forceful proposal. An eloquent image, with a suggestive phrase and the perfect combination of text and color.

In others the reason is as simple as it is obvious: the message “appears” to perfectly satisfy their needs.

Therefore, designing your destination website is more difficult than it seems. If the person who has clicked to access the website, does not find what is promised, has trouble identifying the characteristics of the product or simply does not know how to contact, they will quickly leave.

Efficient web pages are well designed and get high conversion rates from your visitors. That is, many of them end up contacting, interested in the product or service.

Even if you know some of the basic principles of design, many pieces go into the puzzle of effective design, it can be difficult to organize them to make the whole picture and work.

That is why we want to present 3 tactics that would be important to keep in mind when designing your next website.

1. Strategic Positioning

You have a new offer and you want to present it to the world. But before making it official, you should ask yourself if the user knows exactly what to do when they get there. The dear old principle of usability. You should never lose sight of it.

To do this, you can put a designer and a salesperson to work together. Both will make a very efficient team. Consider strategically placing items around your page to direct the user to the exact place where you want them to go, and don’t forget to provide them with all the information they need. This will be crucial for him to make his decision and buy your product.

When someone is about to click on a landing page, they must know that they are still in the same place, they must know what they are going to get, and even how to get it, without having to scroll. The conversion path from an interested party to the buyer has to be as simple as possible.

Sure, ordering the pieces of the puzzle is not easy. But you must never forget that what is important must be seen. If you want them to buy, the buy button should be visible at first glance. You cannot allow a client to look for it, because if it takes time to find it, it will leave.

A good web design must be intuitive, expressive, structured, and informative; These are basic web design elements that every web page must offer.

2. The Color

Color choice and positioning work should go hand in hand. Combined with cleverly placed web design elements, color can tell the user what to do and where to go at a glance. That is why it is essential to put it in your favor since it may depend on closing a sale in an eCommerce.

The header of the form, the form button, and the button of a CTA (Call to action) should appear well highlighted. If not, everything you worked on designing your website will fall on deaf ears.

3. Content Display

At first glance, the text is text. Everything looks the same. It does not inspire any kind of emotion or action. The only way to get to the message is to read it, and today, hardly anyone is willing to do that.

Reading takes more effort than visualization. That’s why you must complement the written content with visual elements to divide it into smaller parts. Using infographics, photos, and featured phrases goes a long way toward achieving this goal.

In short, the design of the best landing pages uses a great combination of these three web design elements. Strategic positioning, color, and content visualization.  Apply them in the design of your landing page and soon you will see how the results are obvious.

The user must understand your page easily. With the visual cues, they will indicate what is important and what to do. An image and text with a suitable design will improve the user experience and will be a fundamental element to improve the sales of your company.

The web optimization is to design and program all elements that are not seen but are the programming structure that supports our website, its source code meta tags, and keywords, but they are the ones that matter from search engines and that without them our website will be invisible on the net.

4. Sounds

An increasingly important element. The commercialization of new mobile digital devices such as the iPhone has enhanced this element.

In addition to incorporating sound on the website, you can download audio files from them for your mobile devices.

The MP3 format is the best known and most used for its quality and level of compression.

5. Flash Animations

It is an animated image, easy to create, and above all, it takes up little memory. It has different uses, from creating cartoons to displaying interactive drawings.

6. Text

Text is the most significant element of any Web site because users browse the Web primarily in search of information expressed in hypertext.


Texts have made English the universal language of the network. In their quest to reach the widest possible audience, many sites offer their information and services in their native language and other languages, primarily English.


Other fairly common elements are:

Banner: A still or animated image generally used for advertising.

Frames: They are a kind of independent box in which you can load a Web page.

In this way it is possible to divide a Web page into different parts or windows, each with its borders and scroll bars, loading within each one a separate external web page.

Frames were used a lot at one point, but in addition to creating some design drawbacks, it is an option that is not recommended as search engines do not correctly index sites made with frames.

Currently, you can get the same results with CSS.

Form: It is an area to enter data or comments. A template or page with empty spaces to fill with some purpose.

It is also used to refer to the set of fields requested by a certain program, which are stored for manipulation and subsequent use.

Web Design

The Web has become the most important means of communication in the world thanks to its ease of offering information with a speed never before achieved by any other means. This information can be consumed by anyone who has an Internet connection from anywhere in the world.

Web development is a mix of technology, content, site architecture, design, and interactivity.

The success of a site depends on how these five factors combine, which largely determine how quickly information is generated and delivered, and of course the success of a site.

Before analyzing these factors independently, you should consider that they should ensure that the site is easy to maintain, flexible to resize and update and visually appealing to users, interesting to your audience, practical for quick downloads and effective searches.

Visual elements such as color, the design of typography and images, make up the personality of a site, and generate an emotional impact that determines that the site is attractive.

Although the ultimate goal of every designer is to get a message across to a certain audience, being a good graphic designer does not necessarily mean being a good designer for the Web.


A little experience and knowledge of some basic design principles plus a certain degree of inspiration, originality and good taste will make you have part of the battle won.

Look at the details of their surroundings, nature, art, and especially the work of other creators on the Web.It seems very elementary, but many forget the main most affordable sources of aesthetic enrichment.

To conclude, we have seen that Web Design is not only a simple graphic design, it is also a real communication tool that facilitates the user experience.

Through this we obtain user-friendly ergonomics to transmit the most appropriate form of the marketing message, providing added value to real information and professionalizing the brand.

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