A Comprehensive Guide on Ecommerce Website SEO

E-commerce has changed the way businesses work, giving them the ability to sell products and services to people all over the world. 

But with more and more online businesses, it’s become harder and harder to stand out in the ever-growing digital marketplace. For this reason, Ecommerce Search Engine Optimization (SEO) services are so important.

India is one of the fastest-growing countries in the world. So, it is no surprise that SEO strategies are key to success.

According to Statista

India had 289 million digital buyers in 2021. By 2025, this number is expected to grow to 378 million.

India’s ecommerce market is booming due to the use of personalized ads, discounts, fast delivery, and smooth return services by the ecommerce industries, and the popularity of smartphones among Indian users.

People are more enthusiastically buying medicines, groceries, clothes, electronics, dairy products, and many other things online. That’s why, to match the demand of users, numerous ecommerce stores are also opening. This comprehensive guide will help you find the best Ecommerce SEO services for your online store in India that will cover all the strategies and benefits you need to know before hiring an SEO company that offers Ecommerce SEO services.

Understanding the Concept of Ecommerce SEO

Ecommerce, also called “electronic commerce” or “online commerce”, is basically about buying and selling stuff online.

However, every ecommerce store can not gain the top spots in the search engine results pages.

You have to take proper steps, which is implementing SEO strategies uniquely to make your store come up on the search results when someone searches with the relevant keywords.

Thus, you can get more targeted traffic to your website, leading to more conversions and money.

In the following section, we have explained a few SEO techniques that will help your online store get more organic visits and leads.

Ecommerce SEO Process

  • Keyword Research & Implementation

If you are familiar with search engine optimization, you know the impact of relevant keywords on a website.

Using relevant keywords is the foundation of any website whether you are running a simple blogging or an ecommerce site.

Now, there is a basic difference between using the keywords for a simple blogging site and an ecommerce site. The searcher’s intent becomes different.

In the case of a normal blogging website, most keywords are informational, such as “How can healthy foods impact our body?”.

On the other hand, an ecommerce site uses commercial keywords, for example, “buy men formal shoes”. 

We hope that you have clearly understood where you should use informational and commercial keywords.

As it is much harder to randomly understand what keywords and phrases people are using to find a specific product or service online, you may use keyword research tools, like Google Keyword Planner, Ahrefs, Semrush, etc.

Hence, you will get to know the higher search volume keywords with low difficulty from your niche or industry.

Once your keyword research is complete, you have to strategically implement them on your product descriptions, blog content, product titles, meta descriptions, etc. to get increased visibility for your online store.


  • Content Creation

While doing SEO for your ecommerce website, don’t only focus on creating blog posts where you put the keywords. Instead, create unique product descriptions with the implementation of relevant keywords as well. It helps your products or services get to the top positions on search results.

Link building is all about making other websites link to yours, which can help your website rank higher in search engine results and get more traffic.


  • Link Building Strategies

Links can be of a few types, such as internal links, external links, and backlinks.

we can internally link those web pages that have similarities with context. At the same time, you can put external links on your website if you find any website matching the context of your content.

But backlinks are the most important aspect when it comes to link building strategies. There are many techniques to follow to earn backlinks from other websites, for example, content marketing, guest blogging, influencer outreach, broken link building, social media link building techniques, etc.

Overall, your backlinks must be from relevant websites. If your ecommerce website has a niche in home decor, you can approach website owners from the home decor niche with higher domain authority.

Once you start acquiring high-quality relevant backlinks from other websites, search engines will increase your web authority and credibility.


  • Local SEO for ecommerce Sites

Local SEO is critically important for businesses that want to get noticed in certain locations in India.

Create Google Business Profile and Bing Places for Business profiles. It helps users find your online store for a specific location in case you only serve customers within a city or state in India.

Ensure your NAP (Name, Address, Phone Number) info is the same across all your online platforms. Besides, encourage your customers to leave positive feedback about your products or services.

If you follow all the above steps carefully, the chances of your ecommerce store showing up in local searches increase, attracting local customers.

  • Technical SEO

Technical SEO is an important part of the digital growth of your ecommerce store. There are many factors that you have to look for while updating the technical things for your website, such as page load speed, mobile-friendly structure, schema markup, XML sitemap, and others.

  1. Page Load Speed

It’s one of the most important metrics Google uses to rank websites. Page speed is basically a measurement of how quickly a website loads.

Suppose you are browsing someone’s website. But the site is taking a lot of time to load. What would you do? The answer is simple – You will leave it out of frustration and try another website of the same niche.

Not only Google but every search engine takes this matter into consideration. So if your website load speed is less, you may outrank your competitors. Otherwise, your competitors may outshine yours.

2. Mobile-friendly Structure

Google ranks websites based on their mobile friendliness. Basically, a mobile-friendly structure is all about how easy it is to use your website on mobile devices.

Google, as you probably already know, is the most used search engine in the world. At the same time, Indian users mostly use smartphones while searching for and buying products or services online. For this reason, you have to make sure your website is visible on mobile devices properly.

If your mobile usability is good, Google will consider this metric, leading to higher online visibility on search results.

3. Schema Markup

Schema markup is a code that’s added to the HTML of your website to give search engines more info about your content, making it easier to understand and leading to better search listings.

It is really important in ecommerce SEO because it shows product info like prices, availability, reviews and ratings, directly in the search results. As a result, rich snippets are created that attract people’s attention and enhance click-through rates. 

It is particularly helpful for voice searches, local search engine optimization (SEO), mobile searches, and to show product ratings.

Overall, Schema markup can be used to make your products more visible and reliable, eventually making users prefer your products over your competitor’s stores.

4. XML Sitemap

Basically, it’s a file that’s added to your ecommerce store where you list each page of your site. It helps search engines index how your website is structured.

Benefits of ecommerce SEO Services

There are a lot of benefits to investing in SEO services for ecommerce stores in India.

1. Increased Online Visibility

If your ecommerce store appears higher in search engine rankings, your products are more likely to be seen by a wider range of potential customers.

2. Targeted Traffic

Ecommerce SEO helps drive organic traffic from users who are actively looking for products, thus increasing the probability of conversions.

3. Cost-Effectiveness

If you’re looking for a long-term way to increase the visibility of your website online, SEO is a much better option than paid advertising.

4. Brand Authority

When you have a strong online presence, it helps your brand stand out as a leader in your field, building trust with your customers.

5. Better User Experience

Search Engine Optimization helps make your website more user-friendly, making shopping easier and more fun for your users.

Last Words

SEO services for ecommerce businesses in India are essential if you want to stand out from the competition.

With the right SEO strategies in place, you can boost your rankings, get more people to visit your online store, and gain more conversions.

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