Business owners require ensuring that every aspect of their digital marketing campaign focuses on boosting your business. Pay-per-click (PPC) and Search Engine Optimization (SEO) are two of the significant dimensions of digital marketing. While SEO brings gradual results with time, Pay per click will help you get more qualified leads in a short span of time. Google AdWords advertising impacts SEO initiatives in various ways. Read on further to find out the special relationship between these two aspects and how it impacts your site’s position in the search engine rankings.
The Relation Between PPC and SEO
Having an understanding of how PPC works to enhance your organic search results is important before you invest money in this aspect of digital marketing. PPC does not affect SEO directly, but it surely has an indirect impact. Using the two methods in conjunction with each other, you can hope to get the best results from your marketing plan. PPC catalyses SEO in various ways:
PPC ads will Maximize Traffic and Encourage Engagements
If you run the PPC ads, your search result appears at the top of the search results. And it is human tendency to click on the initial results they get on conducting the searches.
SEO when coupled with PPC ads assist your business to occupy a larger area in the search engine result page (SERPs). If you go ahead of the ads towards the organic search results, web users will see your business listing also. It creates a double exposure including both your paid listing as well as the organic listing.
Overall, this enhances the chances of people clicking one of these listings and reaching to your company’s website. The conjunction of PPC and SEO drives a lot of traffic to your website and enhances audience engagement with your business.
PPC helps to Uncover more Effective SEO Keywords
Keyword targeting is an important part of SEO and PPC strategies. One has to target the right keywords if you want to get more relevant search results. SEO takes a longer time to show results. Thus, it can be hard to measure the effectiveness of your keyword targeting right from the start. PPC allows one to get immediate results. Thus, one can easily pinpoint the keywords that are going to drive more traffic and less effective ones. It also helps one in optimizing SEO targeting to drive better results.
One can use the PPC keyword data for informing about your SEO campaigns to get a better understanding of your customers and target population. In place of waiting for the SEO keyword optimization, you can directly use the PPC data to get quicker results and make the necessary tweaks to your SEO campaign.
PPC creates Brand Awareness Leading people to Click on an Organic Listing
PPC ads lead to more number of clicks on your website. When someone clicks on your ad, they will go to your landing page and get greater information about your business. In other cases, people will get distracted with your ad, get distracted and go for some of the organic listings. However, in both cases, people are going to get the awareness of your brand. It is going to impact their search next time when they search for products or services that you give.
With passing time, the leads are likely to get more familiar with your business. They will engage more and click on your organic content in the future. Thus, you are more likely to get higher site traffic and conversions. PPC campaign will have a lasting impact on the visibility of your brand.
You can get more Local Leads
It is important to have a greater reach to local customers to make your marketing plan successful. Many uses carry out local searches to find the services and products they require. Including PPC ads for local searches again enhances your chances of reaching out to potential customers.
Additionally, people usually conduct local searches on mobile. Thus, they will see your local ad that will fill a major part of their screen followed by Google My Business listings.
Even if users skip your ad, they will find your Google My Listing further on the page. This again makes sure that people will get more familiar with your brand and at one point or another; they will visit your business site.
Furthermore, business owners need to know the benefits of using SEO and PPC in combination.
PPC and SEO together will increase your Brand’s Visibility Manifold
Clients assume that your business is highly reputable when they keep seeing the results. Greater visibility leads to more opportunities to help your website get more traffic and ultimately conversion. It will give your business an exposure to get more valuable leads and help your site rank higher in the search results.
Keep in mind that even if your website starts getting a top position organic ranking, you must not stop running the PPC ad. Running the PPC ads consistently will mean that you can maintain the top rank and it is going to guide a greater number of leads to visit your page.
Business can use PPC data for better SEO strategies. SEO and PPC both trigger listings in the search results. With both the techniques used together, one gets access to a vast amount of keyword data to analyse.
One can analyse the keywords to find the right ones that give you the highest conversion rates. The combined use of SEO and Google AdWords is one of the proven ways to find keywords that drive leads to your page. It will further help to improve your campaign with the use of more valuable keyword and give better results.
PPC Data will Improve the SEO Content
The things that work for PPC also work for an SEO campaign. However, SEO may take more time to show results while one can use Google AdWords to find out and optimize the parts of the SEO campaign. For example, the testing heading of your PPC campaign can form more effective titles tags in the SEO campaigns. It will ultimately help you to find the best content for your website.
Thus, businesses must not miss on leveraging the benefits of using Google Adwords to boost their digital marketing campaign.
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.