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We live in a digital world where businesses are constantly seeking effective strategies to build their online presence and get results quickly. Pay-per-click (PPC) is a powerful tool for achieving these goals.
“65% of small to mid-sized businesses run PPC campaigns, and companies make an average of $2 in revenue for every $1 spent on Google Ads.“
However, navigating the intricate landscape of PPC campaigns is more than just one-person job. It can also be daunting for people without experience in the field. That is where a PPC company comes in to save the day.
In a sea of agencies that claim to be the best at PPC, how to select the PPC company to generate revenue with your ads? Stay put; we will arm you with the knowledge you need to make the most crucial decision for your digital strategy.
Know the Benefits of a PPC Company
First, let us address the question: What does a PPC company do? Below are a few services they offer.
Targeted Campaigns
The PPC agencies help identify your ideal audience and then create laser-focused campaigns that speak their language.
Keyword Mastery
The PPC experts find the best keywords that potential customers are likely to search for when looking for services or products related to your business.
Ad Creation
They design the ads, including content, images, or videos that will appear on search engines or social media platforms.
Campaign Management
The PPC company’s experts set up and manage ad campaigns on platforms like Google Ads or social media. This includes deciding on budget, bidding strategies, and audience targeting.
Performance Monitoring
The PPC company also tracks how well the ads are performing, such as the number of clicks and conversions. They then make adjustments to improve results, such as changing the keywords, tweaking the ad copy, or adjusting the budget.
Reporting
They provide detailed reports on the ad campaign’s success, showing how much money was spent, how many clicks were generated, and whether the goals were met or not.
In short, the PPC company ensures that your business gets results from paid online advertisements.
How to Find the Best PPC Company
Here are some crucial points to help you identify the PPC company that best suits your business’s unique needs and goals.
Know your Goals
The first thing you need to do when hiring a PPC company is decide what your goals are. Is it to get more website leads? More website traffic? More online sales? Brand development? Or do you want a combination of those things?
As a business owner, you need to know exactly what you are hoping to achieve from running PPC ad campaigns so that you can measure success accordingly.
For example, if you are getting immense website traffic from a PPC agency, but you want online sales, then that agency is not helping you achieve your goals.
You need to know your goals, communicate them to the potential PPC company, and ensure they align with your business objective. This will help the PPC agency create suitable ad campaigns to meet your goals.
Niche Specialization
When selecting a PPC advertising company, it’s vital to consider their expertise in your specific industry. Companies with a deep understanding of your niche can create ad campaigns that resonate with your target audience, leading to higher conversion rates. Therefore, look for a company with a proven track record of success within your field.
Check if they have case studies or testimonials from similar clients.
Partnering with a company that understands your industry can create more effective ads and target the right audience. They will also know which keywords work best and how to tweak campaigns for optimal performance, delivering results that drive meaningful growth for your business.
Assess experience and Expertise
The next thing you want to do is assess the PPC company’s experience and expertise, as it plays a vital role in the success of your campaigns. Not all PPC agencies are created equal, so you want to find the agencies that are knowledgeable about what they do.
Expert agencies can help you fully take advantage of the benefits of PPC advertising. A wealth of experience indicates that the agency has encountered diverse challenges, honed its skills, and developed strategies that deliver results.
So, look for PPC companies that are authorities in their space, with educational blogs, insightful social media posts, and maybe a YouTube channel sharing their expertise.
Also, request case studies or portfolio samples that highlight the agency’s previous campaigns and their outcomes. Assess the performance metrics, such as click-through rates, conversion rates, and return on ad spend, to gauge the agency’s ability to generate measurable results.
If they’re true PPC experts, you should also be able to find their certifications to confirm that they are proficient in leveraging platforms like Google Ads.
Review Campaign Management Approach and Strategies
The average return on ad spend for Google Ads is $2 for every $1 spent. However, to reach this level of ROI, you want a PPC agency that manages your campaign and strategy as per your goals.
Therefore, look for a PPC advertising company that prioritizes a data-driven and results-oriented approach.
The experts should be able to conduct thorough research, including keyword analysis and competitor research, to develop targeted campaigns that align with your goals.
It would be best if you asked potential PPC companies about their campaign management process. How often do they monitor and optimize campaigns? What metrics do they focus on? And how do they ensure campaign performance aligns with your goals?
Check Communication and Responsiveness
One thing that makes or breaks the PPC company partnership is their communication style.
It’s an essential factor if you want to learn how to choose a PPC company effectively.
If they do not communicate transparently and promptly, they are not the right PPC company for you.
Even if you prefer a more hands-off approach, you still want to receive regular updates and reports from your PPC company so that you can monitor your campaigns’ performance.
Inconsistent or vague communication is often a sign of incompetence on the agency’s part.
You should choose an agency that prioritizes open and transparent communication, promptly responds to your queries and concerns, and provides regular updates on campaign performance.
So, when selecting the PPC company, pay attention to their responsiveness and communication style. Do they listen attentively to your needs and provide clear explanations? Are they proactive in providing suggestions and guidance? If yes, go with them.
Check the Price To Fit Your Budget
PPC advertising pricing can range between $100 to $10,000 a month or more, depending on the scope of work.
Therefore, it is essential to set a realistic budget for your PPC campaigns. Once you do that, you will want to find the suitable PPC pricing model.
There are five different PPC pricing models:
- Flat Fee – This means you pay a one-time fee per month, in addition to a potential one-time setup fee your first month.
- Hourly Rate—The hourly rate model means you pay a certain fee per hour for an agreed-upon number of hours.
- Percentage of Ad Spend—This means the cost of your PPC services is a percentage of your monthly ad budget, usually 10% to 20%.
- Performance-Based Fee—This means the agency works on commission and only charges when it provides the agreed-upon results, such as leads, demo requests, free trial signups, inbound calls, or direct sales.
- Hybrid Model—This includes combining any of the other pricing models to accommodate a variety of small and mid-sized businesses.
Finalize and Establish Partnership
Once you have evaluated and compared multiple PPC companies based on the factors above, it’s time to make a decision. Consider all the information you have gathered, including their expertise, industry knowledge, track record, communication style, price, and overall fit with your business goals. Choose the PPC advertising agency that best aligns with your requirements and has a proven ability to deliver successful PPC services and campaigns.
Ask them to send the final proposal and review it thoroughly. This will ensure you have a comprehensive understanding of the agreement and clarify any questions or concerns before signing the contract.
Final Word on How To Select a PPC Company
With the average small and medium-sized business spending around $9,000 on PPC campaigns each month, it’s clear that this advertising strategy truly works. It’s the basic concept of “spend money to make money.”
Choosing the right PPC company, like SEO Discovery, for your business can significantly impact its success. By following the steps outlined in this comprehensive guide, you’ll be better equipped to assess potential companies, ask the right questions, and make an informed choice.
