Local SEO Metrics to Track in 2018

Local SEO 2018
18 Apr

The world of SEO is dynamic and has been experiencing constant changes over the years. With the dawn of 2018, SEO-sphere has already gone a few small and big changes including the trend-breaking Mobile First Indexing update.

With each new change, it becomes crucial for the webmasters to measure their SEO metrics regularly to know the results of the work they’ve been doing to keep in tandem with these changes. Tracking the SEO metrics is the only way to ensure that you are making the efforts in the right direction.

In this context, here we’ve enumerated the top SEO metrics that you should track in 2018 to ensure you are making the efforts in the right direction:

1. Keyword Rankings

In 2017, Google accounted for nearly 79% of all global desktop search traffic, followed by Bing at 7.27%, and Yahoo at 5.06%.

When it comes to SEO or digital marketing, ignoring this metric can cost you a lot.

On the other hand, analyzing this metric helps you know the changes in your keyword rankings and the measures you need to make to achieve the same.

Keyword ranking is an opportunity to determine whether your website is capable enough at getting ranked on Google and attract organic traffic. You can track this metric using both free and paid tools, which help get daily, weekly, and monthly reports. In addition, these tools help you view accurate rankings for all major search engines like Google, Yahoo!, and Bing. Many of these tools come packed with advanced features that help you filter your data and perform competitive analysis to enhance your brand visibility.

2. Bounce Rate

Web pages that load in 2.4 seconds have a bounce rate of nearly 12.8%, whereas the pages that load in 3.3 seconds experiences a bounce rate of 20%.

“Total number of visitors navigating away from the website after viewing only one page.”

One of the most underrated metrics of any SEO campaign is the website’s bounce rate. This is an important consideration as it explains the entire journey of your visitors – which links they click, path they take on landing a page, average stay time of the visitors, etc. In short, the bounce rate helps you understand your visitors’ behavior on your website.

 

You have just 10 seconds to leave an impression to the user, after this they will leave.

To ensure minimal bounce rate, you must add useful and accurate information relevant to the most searched keyword in your niche. This is because if a visitor does not get what he/she is looking for on your website, they will leave right away. Also, ensure a user-friendly website design (layout) that is easily navigable for the visitor.

3. Indexed Pages

If you are among those who believe that submitting a page for indexing ensures that it will automatically get indexed, it’s time for you to open your eyes! Google considers a submitted page as a suggestion. Indexing it is an entirely different process.

Hence, in order to ensure that your pages are indexed correctly, follow these practices:

  • Submit the Sitemap via Google Search Console
  • Remove Robot.txt to ensure your most important pages are not blocked.

Tracking your indexed pages is critical because unindexed pages is an indication that you could be missing out on very big opportunities.

4. Site Traffic by Devices

79% of total keywords and 47% of keywords in positions 1- 20 rank differently in search on mobile and desktop SERPs.

With the launch of the Mobilegeddon update and Mobile-First index, it became clear that Google considers sites that are mobile responsive. While having to design a mobile-friendly is important to keep your site away from Google penalties, it also affects the conversion rates heavily.

To check the performance of your website on mobile devices, follow these steps:

  • Go to Google Analytics.
  • Click on “overview” section.
  • Click on “Audience -> Mobile -> Overview”

Here, you’ll get a quick information like bounce rate, time on-page, etc. for each type of devices. Having an anomaly in the data means you need to re-work on your website design and optimize it for the mobile platforms.

3. Conversion Rates

For every $92 spent acquiring customers, only $1 is spent converting them.

A good conversion rate that leads to increased sales is the ultimate goal of every website. Tracking and evaluating the conversion rates helps to know the primary source of conversions – whether it is due to organic traffic or from the referrals from social networks.

When it comes to measuring this metric, you must consider the first time purchase of a customer as well as their repeat purchases. This will help you calculate the customer’s lifetime value (LTV). Higher conversion rates indicate better performance of a website in terms of accomplishing business goals.

The Final Say

Monitoring and tracking these important SEO Metrics, and addressing the issues constantly will give you improved stats. Still wondering?? Contact SEO Discovery for assistance today!

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