Tips on How To Optimize a Wix Website For SEO: The Ultimate Guide

Optimizing your website to rank on search engines is a state of art and science. Wix SEO Optimization has been one of the major concerns for many business owners, which is significant when you have newly shifted to Wix.

Wix has over 200 million global users, which makes it the third most popular website builder or Content Management System (CMS) after Shopify and WordPress. This platform successfully supports many small-scale websites (e-commerce, blogs, local businesses, etc.). Now that’s a massive number of people creating websites and posting content over them!

And for that reason, it’s crucial to discuss some of the specifics of performing SEO on a Wix site. So, today in this guide, we will examine Wix SEO Checklist and How To Do SEO For Wix Websites. But first, let us see what Wix is….

What Is Wix?

Wix is a cloud-based website creation tool that web developers of various levels of expertise use. It is simple to use— you can create a visually appealing website using the drag-and-drop editor without specialized coding knowledge. The Wix SEO wizard incorporated into the admin interface is quite user-friendly and covers the fundamentals of search engine optimization.

For example, Wix Editor, which offers user-friendly features, including configurable preset templates and an intuitive drag-and-drop design interface, is a good option for those with little to no knowledge of web designing. 

More experienced users can choose the sophisticated Wix ADI or Corvid solutions. The main Wix website makes it simple to update and maintain Wix sites. Also, Wix sites are all mobile-friendly. If a prospective website owner is okay with a few on-site adverts, they can create their first site using Wix for free.

Wix SEO Guide:

To make an SEO-friendly Wix Website, several procedures are used. Wix SEO Optimization boosts the site’s relevancy for specific chosen keywords and helps enhance the page’s UX (user experience). This results in improved rankings, more visitors, and higher conversion rates. 

From a user-friendly platform to various SEO tools and analytics, Wix brings everything to the table to get the best search results. 

Thus, Wix is a simple platform where you can quickly perform SEO on your website. We will share a full-scale Wix SEO Guide in the later part of the article. Let’s talk about its benefits.

Why SEO Is Important For Wix Websites:

Most of Wix’s benefits are related to how it makes creating, establishing, and maintaining a website for modern web users easy and practical, as expected.

Here are a few benefits of Wix SEO:

  • Simple To Link To Google: Wix makes connecting to Google Analytics and Google Search Console simple.
  • Beginner-Friendly: Wix automated numerous SEO Components and walked customers through fundamental SEO procedures.
  • Robust Tools & Features: Wix provides powerful tools and features like a robot.txt editor, redirects manager, and the option to add structured data to specific sites.
  • Strong SEO knowledge base: The Wix knowledge base is extensive and covers SEO for Wix sites.

Wix takes care of the basic SEO requirements of a typical website. It can be a powerful platform for small businesses and website owners who value usability over total control over every website element.

Now, let’s discuss the essential Wix SEO Tips to help you optimize your Wix website.

How To Do SEO On Wix – Step By Step Guide

According to an online report by SEO Discovery, there are about 4+ million websites on the internet that Wix powers, which is why people use Wix to host their websites.

Wix is a highly user-friendly CMS system introduced to the public in 2006. Suppose we compare Wix SEO Vs. WordPress SEO, Wix is the best substitute. If you’re considering using Wix to build your website, you must know about Wix SEO to improve your organic search engine rankings.

When you use Wix to create a website, it automatically covers all the SEO requirements of a standard website. Additionally, it has user-friendly SEO capabilities that allow you to modify the website according to your tastes. If you want to learn How To Do SEO on Wix website and increase productivity, continue reading this article.

1. Conduct Keyword Research

Keyword research is the first and essential thing to do for a website SEO. Keywords are words and phrases people use to reach your website on Google or any other search engine. One effective SEO strategy to begin optimizing your website and directing visitors to your pages is to identify the keywords most relative to your offering and then insert them in the appropriate locations and the proper frequency.

There are numerous ways to select relevant keywords; several ideas might immediately come to mind when describing your company. Although most keywords are up to five words long, you should also consider adding long-tail, which are longer, more precise, or more descriptive.

You need to analyze the competitor websites, brainstorm and research to choose the perfect keywords that define your business. This is where tools like AHREFS and SEMRush come into play: although Wix SEO Wiz can do the same work for you.

2. Optimize On-Page SEO

On-Page SEO involves more than just including keywords in your texts. It is the process of perfecting all the URLs, redirects, and HTML elements to make your website function flawlessly. Wix SEO Wizard has already addressed certain on-page SEO elements; however, some still need your attention.

Wix’s built-in features make it so simple to get started in the right direction, which is one of the main reasons it is so well-liked by small businesses and SEO newcomers. One of those tools is Wix SEO Wiz, which lets you start the optimization process immediately.

By selecting the “Get Discovered on Google” tab, it can be found in your user dashboard. After that, you will be asked several business-related questions, including those about fundamentals like name and general description. When you’re through, the program will generate a customized SEO plan for you to use as a starting point and provide advice on some of the activities needed.

    • Optimizing page titles, headings, and meta descriptions
    • Incorporating keywords into page content
    • Optimizing images and other multimedia

3. Improve Site Structure & Navigation

You must give search engines detailed information about your page to improve site structure and navigation. Adding page markup may enhance your website’s search engine results and ranking. 


Although this may appear like a step that needs to be noticed, a proper site structure is crucial for your SEO. Customers need to be able to browse through your site freely, making it more straightforward for search engine crawler bots and grasp the hierarchy. This can significantly boost the number of pages and time spent on your website by potential clients.

Here are a few Tips for improving site structure and navigation on Wix websites, including:

  • Creating a clear and easy-to-navigate site structure
  • Incorporating internal linking
  • Sitemap completion and submission to search engines

Wix automatically provides you with the best templates for your website structure. All layouts include an intuitive menu that makes navigating your website straightforward. Also, heading tags are all expertly formatted to give your page hierarchy so that it seems and feels organized (these are SEO terminology for headings and titles) (and stunning). 

To ensure that all of your website’s material can be found, keep in mind when creating your menu to include all parts in a straightforward method (and click on). It shouldn’t take more than two clicks for a visitor to access another page on your website.

4. Build Backlinks

Original content will likely be shared, picked up, and receive trustworthy backlinks. Backlinks are more likely to be your website, and these are links leading to your website from other websites. This can be the most challenging ranking signal to achieve despite it being one of the strongest. But don’t worry; we also have a blog article for that.

However, good backlinks take a lot of work, and it takes a lot of outreach on your behalf to convince reputable sources to promote and disseminate your content. You’ll need to win over the confidence of credible PR sources or publications. 

Examining your rival’s backlinks with Semrush’s Backlink Gap tool is an excellent approach to spotting backlink opportunities. To get started, enter your domain and your competitor’s domain, and you can manually enter your competitors or choose from the tool’s suggested competitors

Social media is another tool to spread the word about yourself and catch people’s attention online. Naturally, Wix automatically creates links that can be shared on social media, so you don’t have to worry about how your website will seem on Facebook and Twitter. It also allows you total control over the image shared on social media along with your link, and it is simple to alter from within the editor.

Tips for building backlinks for your Wix website, including:

  • Guest blogging
  • Participating in online communities
  • Reaching out to influencers in your niche

5. Utilize Social Media

It is a fact that search engines like Google consider Social Media presence for your website’s ranking. Your website’s ranking will improve as more people visit and connect to it from other websites. Social media is one smart strategy to generate traffic sources and boost awareness.

Social media is another tool to spread the word about yourself and draw attention from online users. You don’t have to worry about your website looking excellent on Twitter and Facebook. Even the image shared when you connect material on social media may be updated using the Wix editor, allowing you to promote your logo or make necessary changes.

Connecting your website to social media channels is essential as it shows Google that your website is reliable and deserving of higher rankings than they have previously been given credit for. Tips for utilising social media for your Wix website, including:

6. Monitor and Analyze your SEO Efforts

Last but not least, don’t let your success make you complacent. The best Wix SEO Tip we can give you is that SEO is a marathon, not a sprint! The key to SEO is consistent effort since it ensures your online competitiveness. Months of hard work, regular content updates, and optimisations while enhancing internal linking and implementing technical SEO improvements frequently lead to success.

This does not imply that you must redesign your “Home Page” daily. Instead, knowing what works and what doesn’t will enable you to produce material that is even more valuable. Thus, you should routinely check your website’s stats (time on page, number of visitors, from which countries, etc.). This is why Wix Analytics, Google Analytics, GTM and other monitoring tools are your best friends.

You may use these tools to determine whether you’re ranked for your target keywords (or other keywords) and how much traffic you get due to your rankings. Also, you’ll be able to observe and respond to changes in traffic rankings, the disappearance of SERP features, and any resulting declines in organic traffic. 

Drops and declines may indicate that a page needs to be better optimised, its content updated, or you need to address whether the SERP intent for that specific target phrase has changed. Tips for monitoring and analysing your SEO efforts on Wix websites, including:

  • Using Google Analytics to track website traffic and other metrics
  • Making adjustments based on your analytics data

Bonus Tip: SEO is a significantly evolving industry due to daily algorithm updates and new research done daily. That’s why you must always be prepared for any Google Algorithm updates and act accordingly to the traffic losses and ranking.

How Much Does Wix SEO Cost?

If you believe that learning SEO will open up Pandora’s box that you simply cannot stand to open, Wix offers SEO Wiz, a tailored service for making your site search engine friendly.

Simply by responding to a few questions, the tool creates a checklist outlining your strengths and areas for improvement. Along with providing detailed directions for implementing those improvements, SEO Wiz also assists you in coming up with the best possible keywords. Perhaps, you must be wondering how much Wix SEO Cost— it’s entirely free for Wix site owners.

Is Wix Good For SEO?

Wix offers all the essential SEO features that standard websites require and a few more. For Wix’s target audience, it’s simple enough.

Wix would only not be a wise choice if you were in a highly competitive industry and required all the bells and whistles. Wix isn’t horrible; however, it wouldn’t be the most outstanding solution. Utilising WordPress would be wiser (albeit more difficult). WordPress also enables more significant sites with more complicated structures, which is an additional benefit (i.e., multilingual).

To answer your question, Is Wix Good For SEO? Wix works great for everything else.


Wix is now a lot more SEO-friendly than a year ago, as you can see. The Wix editors’ quickness could slightly irritate you, especially if you have already built something physical. But Wix is often a decent, affordable option for a tiny website.

If you feel this Ultimate Guide to How To Do SEO On Wix needs to include something, please visit our SEO Discovery SEO Consultancy page or call us. You can book an appointment for additional information. 

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