No matter your business field, you can not overlook the essentiality of digital marketing for its growth. Marketing has the power to connect you with millions of potential business prospects and achieve your business goals. However, it is not as easy as it sounds.
There are several online marketing platforms, such as search engines, social media, mobile apps, etc. On top of that, there are several marketing tactics and digital marketing strategies. Overall, it is a complex process. Only through experience can one understand these complexities and set particulars for a digital marketing strategy.
Businesses often make the mistake of going with the flow, avoiding digital marketing consulting and the importance of a marketing framework for their business endeavors.
It is where a digital marketing consultant comes in. A digital marketing consultant has expertise in framing and executing a comprehensive digital marketing strategy.
Let us discuss different fields of digital marketing a consultant can help you with.
1. Search engine optimization:-
SEO is the process of optimizing your website for a higher SERP ranking. Many people confuse Search engine marketing for search engine optimization. However, they are different. Search engine marketing is the promotion of products and services. On the other hand, search engine optimization is the growth of a website for higher SERP rankings.
There are over 200 ranking factors for a website on search engine result pages. Search engine optimization is probably the most complex internet marketing model. One thing that works for one business might not work for another. It makes it essential for organizations to determine the most appropriate marketing strategy to achieve their business goals.
A digital marketing consultant has exceptional research skills. He carries out quick market research to understand the essential marketing tactics and frames a comprehensive marketing strategy to provide navigation to your SEO campaign. He also highlights the primary SEO mistakes businesses make at the beginning of the SEO campaign.
2. Social media marketing:-
Social media is one of the most popular internet marketing platforms. There are over 4 billion social media users. It is a tremendous opportunity for businesses to pitch their target audience and achieve their business goals.
Businesses will lack a way behind their competitors by not improvising social media marketing as a part of their marketing strategy. There are a handful of social media marketing platforms. This makes it difficult for businesses to determine the most suitable marketing platform for their business.
A digital marketing consultant helps businesses locate and connect to their social media audience. He improvises various analytics tools and conducts detailed marketing research to identify the most suitable marketing platforms.
Let us understand some of the popular social media marketing platforms in detail:
Facebook has the broadest and most diverse user base among social media platforms. It is the first choice of many social media marketers. There are various options for connecting to a specific group of audiences and improvising different ad formats to meet individual interests. It enables businesses to narrow their audience based on their attributes and pitch their target audience. It is best for eCommerce businesses looking to increase their sales and brand awareness.
Instagram is among the fastest-growing social media platforms. There are over 500 million daily active users of Instagram. The Reels initiative of Instagram has further increased consumer engagement. It is an opportunity for businesses looking to improvise video marketing to support their marketing endeavors. It is also one of the best platforms for increasing brand awareness and boosting your brand recognition.
Pinterest is one of the most popular social media platforms among bloggers. It works as a secondary traffic source for websites. There are over 450 million monthly active users on this platform. There are a handful of Pinterest marketing tactics you must improvise to reach out to your target audience and grow your brand awareness.
LinkedIn is a place for your businesses to connect to skilled employees and grow an experienced workforce. It is a place for organizations and employees to connect. However, it is competitive to gain exposure to accomplished employees on LinkedIn. An effective content marketing strategy is required to pitch potential business prospects and achieve business goals.
It is difficult to determine the right tactics and platform to support your social media marketing campaign. A digital marketing consultant is familiar with all these complexities and can help you ascertain the most suitable social media tools and platforms.
3. Paid per click marketing:-
PPC marketing is a highly effective marketing methodology. It requires an advertiser to pay a specific price every time someone clicks on your ad. In other words, it is a strategy that allows you to buy visitors to your website. However, the target audience achieved through PPC marketing is highly relevant and more likely to convert to your business leads. There are multiple platforms and various ad formats you can use to advertise your products or services.
Many factors determine the best PPC strategy for your business. It includes your target audience preference, your marketing goal, budget, etc. A digital marketing consultant enables you to find all this information and support your marketing strategy.
4. Content marketing:-
Content marketing is creating content around specific keywords to answer customer queries. It aims at increasing SERP rankings to achieve higher organic traffic.
It begins by researching keywords. It is where most businesses lack and fail their content marketing campaign. A digital marketing consultant has the experience of working on such projects and understands the complications associated with the project.
He guides you through the process by creating a comprehensive content marketing strategy for your business. Not just that, he also helps you write quality content and establish your website dominance among competitors though content audit.
Integration of content marketing with search engine optimization:-
It is one of the most heated debates among marketers. What is more important for the growth of a business, SEO or content marketing? Well, to answer that question, both are indispensable. It is essential for SEO and content marketing to work together for the success of a marketing campaign.
Most people say content is king, create high-quality content, and achieve tons of organic traffic. It is no longer the case in the field of digital marketing. You need to drive awareness about your content, and SEO is the tool for that. It aims to increase your content visibility on the internet. It gives you an edge over your competitors.
A digital marketing consultant brings a fresh perspective to this subject. He understands the complications and the way to go about them. He carries out a competitive analysis to determine the marketing strategy your competitors are using to achieve their marketing goals. He then frames an integrated strategy to ensure the multi-dimensional growth of your business.
How to determine the most suitable digital marketing consultant for your business?
It is essential to find a skilled digital marketing consultant for your business. The success of your marketing strategy depends on his expertise. Here are some factors you need to keep in mind while determining a digital marketing consultant for your business.
1. Determine the services you want:-
It is essential to set particulars on the services you want before looking for a digital marketing consultant. It gives you an insight into the attributes of a digital marketing consultant you want for your business.
An eCommerce business might require PPC management services. On the other hand, a beginner blog may require content marketing services. Different digital marketing consultants have expertise in various digital marketing services. You must look for a service provider based on your specific marketing requirements.
2. Check out their services:-
Start by creating a seed list of the potential service providers, then start analyzing their services. You need to assure the authenticity and expertise of a consultant before hiring him. Analyze their website and their content inventory. Do they maintain a blog? What is their content marketing strategy?
An expert service provider will always have an extensive knowledge base. Here are some of the things to look for in their content inventory:
- Detailed marketing guides
- Case studies
Scrap through their content inventory, and read some of their blogs and case studies. Case studies demonstrate the data regarding the step-by-step implementation of a marketing strategy for a specific project. Try to comprehend the data and set particulars about a consultant’s suitability for your project.
If you are starting, you might require a handful of digital marketing services to ensure the multi-dimensional growth of your business. The consultant you opt for must provide a variety of digital marketing services. It includes:
- Search engine optimization
- Price per click
- Content marketing
- Social media marketing
- Online reputation management
You do not know what you would require to achieve desired results beforehand. You must ensure versatility in a consultant’s service domain to avoid future inconvenience.
As you progress research, start short-listing your seed list until you determine a service provider most suitable to your business endeavors.
3. Analyze their prices:-
An essential factor when searching for a digital marketing consultant is their prices. One of the common mistakes businesses make is opting for cheap consulting. While you aim to hire affordable consulting to match your marketing budget, cheap services won’t deliver a return on investment.
Usually, digital marketing consultants do not publish their prices online. It makes the process of researching even more difficult. They often ask you to fill a form or drive you through cheap lead generation funnels. It can hinder your experience and take time to yield the price information.
However, if you find a consultant demonstrating their prices on their website, take it as a positive sign. It shows their confidence in their services.
4. Check their portfolio and reviews:-
What do their previous customers have to say about them? How satisfied are they with their services? Client reviews matter a lot to determine the quality of services a consultant provides.
Look for client testimonials on their website. Many digital marketing consulting firms publish their reviews online. It means tons of information for you to go through. You can start from the case studies to understand the type of projects they have worked on.
Focus specifically on their specialty. What field of digital marketing do they specialize in? Going through their case studies, try to determine a pattern. What kind of digital marketing projects do they usually work on? Do they specialize in SEO, PPC, OR SEM? Your requirements must match their specialty.
Another thing to keep in mind is the results obtained. Even if a consultant has provided a long record of what they did for a specific client, their results look ordinary. How good would their services be to your business? You must ensure exceptional results before opting for a digital marketing consultant.
The competition among businesses has grown over time. It creates an urgent necessity for organizations to strengthen their marketing strategy. It comes in handy to have an expert digital marketing consultant by your side.
While you begin your marketing efforts, numerous things can go wrong. You might not have clarity over what you need to do to achieve desired results. A digital marketing consultant is highly skilled in understanding the complications associated with a project and framing appropriate solutions.
No matter how experienced an individual is, he can never reach the level of a digital marketing consultant. They have experience in working on different projects and expertise to execute the strategy.
We at SEO Discovery, take business-client relationships very seriously. We work our way from requirement analysis to framing a comprehensive multi-channel strategy for our client. Hire SEO Discovery as your new digital marketing consultant and watch your businesses attain the heights of marketing.
Having made the beginning of his career as an SEO professional, Rajbir Singh currently serves SEO Discovery as its Chief Technical Officer. His journey from an executive to the CTO of a leading firm has enriched him with his proficiency. More than that, it has filled him up with the zeal to share his knowledge. He sees his blogs to be the right medium for that.